Li Chiang

Experience

• 

  Ogilvy

  Jul 2014 - Aug 2014

  Public Relations Intern

  • Engaged in media scanning.• Performed routine office jobs regularly.• Offered on-site event management assistance.Notable Achievements• Proposed inventive ideas for the new marketing and advertising campaigns.

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  Tsann Kuen(China)Enterprise Co., Ltd

  Jul 2015 - Aug 2015

  Marketing Intern

  • Accomplished media scanning work.• Regularly performed routine office jobs.Notable Achievements• Contributed to the organisation and management of Press Conferences.

• 

  Trends Taiwan

  Sept 2015 - Jul 2016

  Sales Executive

  Description:• Engaged in the sales of designer and branded clothing and apparel.• Regularly performed routine office jobs.Notable Achievements• Strived to achieve success with meeting the sales targets.

• 

  Quiksilver

  Aug 2016 - Feb 2017

  Sales Marketing Assistant

  • Offered on-site assistance for organising and managing events.• Performed routine office jobs regularly.Notable Achievements• Proposed ideas for organising new events and campaigns.• Introduced the new products or collections to the press.

• 

  Sence LA Taiwan

  Feb 2017 - Mar 2018

  Marketing Executive

  • Devised marketing strategies for business brands.• Engaged in physically collaborating with retailers with face-to-face meetings.Notable Achievements• Boosted sales by 30%.• Associated and collaborated with three retailers.• Successfully issued the online look book of the organisation.

• 

  EyeOf Magazine

  Jun 2019 - Jan 2021

  Co-founder/Editor

  • Online magazine founded in Jun 2019• Content Planning • Identified target audience and positioned the magazine accordingly.Notable Achievements• Interviewed over 10 industry insiders

• 

  BMW Taiwan, Pan German Motors Ltd.

  Dec 2019 - Aug 2023

  ‧ Manage branding and marketing communication for BMW i: Reinforce the value of the electrified sub-brand of BMW that represents sustainability and circularity while delivering sheer driving pleasure. Marketing communication campaigns for BMW i models.‧ Product Communication Manger for major models: Adapt global marketing guideline and design effective local communication strategies. Design marketing strategies across ATL and BTL channels. Initiate cooperation with media and events. ‧ Social Media Manager: Facebook & Instagram: Set annual KPI based on marketing objectives, designed monthly communication plan along with social branding campaigns. ‧ 2022 Employee of the year award. Show less ‧ Product Communication Manger for major models: Adapt global marketing guideline and design effective local communication strategies. Well positioning of the product and precisely targeting potential customer.-2021.10, THE 5 Series Sustain: Re-design marketing material to generate great CTR performance.-2021.12, THE NEW X3 X4 Launch: Successfully design a 360 marketing plan with TVC, print ad, podcast, digital banner to create various touch point. Generated 50m+ impressions.-2022.02-06, THE NEW X3 X4 Sustain: Leveraged KOL cooperation to create 2nd wave of buzz, well allocate budget to different marketing channels. Result in 10m+ impressions‧ Social Media Manager: Facebook & Instagram: Set annual KPI based on marketing objectives, designed monthly communication plan along with social branding campaigns. -2020 Marinating the annual fan growth rate whilst increasing engagement rate by 1.3%.-2021 Increased fan growth rate by 20%, reached 600k followers on Facebook. -2021 Leveraged KOL cooperation in seasonal social campaign FunTaiwan, increasing impression by 30%.-2022 Chinese New Year social campaign was selected as Meta Success Stories. https://developers.facebook.com/success-stories/bmw-taiwan/ Show less

  • Marketing Communication Supervisor

    Jul 2022 - Aug 2023

  • Marketing Communications Specialist

    Dec 2019 - Aug 2023
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  Smith & Associates

  Aug 2023 - Mar 2024

  Associate Sales Representative
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  GoFace

  Mar 2024 - now

  Sales Manager