Guillermo Permuy

Experience

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  PIERRE ET VACANCES

  Jun 1998 - Nov 1998

  Marketing Assistant

  Supported the preparation for the launch of a new product: Suppliers' survey, prospecting, set up of marketing actions.

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  The Coca-Cola Company

  Mar 2000 - Nov 2000

  Market Audit

  Supervised and evaluated new product launches, distribution channel performance, and trade marketing activities, ensuring improved merchandising strategies.

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  Philip Morris International

  Nov 2001 - Aug 2002

  Market Analyst

  Conducted ad-hoc strategic studies, leveraging marketing intelligence and statistical tools to analyze growth opportunities, resulting in data-driven recommendations, accurate sales forecasts, and informed decision-making for business expansion.

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  METALIBERICA

  Mar 2003 - Aug 2004

  Marketing Manager and Sales coordinator

  Executed impactful marketing plans, optimizing the communication mix and collaborating closely with the sales force to drive sales growth, achieving business targets, increased brand visibility, and enhanced customer engagement

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  Midas España

  Aug 2004 - Mar 2008

  Product Marketing Manager

  Developed and executed comprehensive marketing plans, category management strategies, and pricing optimization to align with sales forecasts and margin objectives, driving financial performance.Orchestrated new product launches, promotional strategies, CRM programs, and retail marketing initiatives to boost customer acquisition, engagement, and brand visibility

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  PRESSTO

  Mar 2008 - Jul 2010

  Gobal Marketing and Communications Director

  Led brand communication and marketing efforts for a retail franchise across 22 countries.Developed and executed a brand strategy that revitalized brand perception, aligning it with a new lifestyle focus, while maintaining top-of-mind awareness and increasing brand equity in key markets. I also optimized the marketing department to achieve notable savings, transformed marketing communications by opening new channels, and created co-branded partnerships to drive growth.

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  Bridgestone EMIA

  Mar 2011 - Jun 2022

  Led the strategic direction for Bridgestone’s Aftermarket Division, overseeing 17 retail brands across 3,000 outlets in 18 countries, with a direct turnover of €1B. I was accountable for Marketing, Retail Processes & Store Concepts, Procurement, B2B Fleet Development, Mobility Solutions, and Digital Transformation, managing a team of 8 direct and 30 dotted-line reports with a €25M budget.I contributed to shaping the new EMEA Vision, investing €10M in digital commerce to revamp platforms and enhance omnichannel experiences. I also drove sustainability and mobility innovations, forming strategic partnerships with fleets, EV manufacturers, charging providers, and SaaS solutions.Structured governance for retail formats, streamlined operations, and implemented KPIs for business and network development. I launched a centralized €1B procurement platform, optimizing processes and driving cross-border synergies.Led B2C and B2B marketing strategies, focusing on digital marketing, PR, social media governance, and CRM, driving a 10% sales increase in mature markets. Show less Drove retail strategy and business development for the 'First Stop' network in Iberia, leading a turnaround from -€10M to break-even in 3 years and +€1M in 5 years.Launched a new state-of-the-art retail business model, establishing market leadership and expanding the partner network from 200 to 400 over 5 years, while upgrading 100 shops in the first year. I also implemented a new operational system to improve service business, production capacity, and customer journey, driving productivity and customer satisfaction.Orchestrated B2C and B2B marketing efforts, delivering a 10% increase in customer acquisition, +8 ppt in brand awareness, and 20% net sales growth. Additionally, I streamlined new revenue streams in procurement and B2B fleet business, tripling revenue over 5 years in the evolving mobility landscape. Show less

  • Head of Retail Operations Strategy, EMEA. CMO and Board Member First Stop Europe

    Jul 2018 - Jun 2022

  • Retail Strategy Manager and Business Development, Iberia

    Mar 2011 - Jun 2018
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  Bridgestone Mobility Solutions

  Jul 2022 - Dec 2023

  Business Unit Director

  Led a cross-functional team of 40 professionals across EMEA, overseeing P&L and driving a strategic pivot that resulted in a successful turnaround and scale-up.By redefining the product, optimizing revenue, and rationalizing costs, I increased EBIT by 40%. I spearheaded product development, enhancing customer experience (CX) and boosting ARPU by 30%, while implementing agile methodologies for seamless, on-roadmap product launches.Also managed an international sales team of 13, driving B2C and B2B marketing strategies, securing key partnerships and retailer agreements, and expanding market presence by 20%, strengthening Mobox’s footprint across key European markets. Show less