Amy James

Experience

• 

  Greggs

  Sept 2001 - Sept 2022

  Strategic management of Public Relations, Sales Promotion and Advertising for the Greggs brand and products. Responsible for writing and implementing the strategy for local marketing, supplementing national initiatives, with outdoor media, correspondence, press releases, events and sponsoring. Purchasing advertising space in print, outdoor, TV and radio. Utilising digital and social media. Writing creative briefs, to direct agencies, for artwork and copy and progressing through to sign off. Working closely with agencies and managing allocation and spend of budgets. Managing a team with a marketing manager, marketing planner and a team managed remotely of 4 marketing planners, based regionally. Show less

  • Senior Category Manager - Customer Health and Responsible Sourcing

    Dec 2020 - Sept 2022

  • Category Manager - Bakery Food Range

    Feb 2016 - Dec 2020

  • Brand Communications Manager

    Sept 2012 - Feb 2016

  • Product Manager - Greggs Food Range

    Jan 2008 - Sept 2012

  • Project Manager - Van Sales

    Oct 2005 - Jan 2008

  • Area Manager

    Sept 2001 - Oct 2005
• 

  North East Museums

  Sept 2018 - now

  Non Executive Director

  An independent member of the Tyne & Wear Archives & Museums Enterprises’ board, supporting the commercial development of TWAM enterprises.

• 

  The British Sandwich & Food to Go Association

  Dec 2020 - Sept 2022

  Management Committee Member
• 

  Newcastle Building Society

  Sept 2022 - now

  Customer Portfolio Lead

  In the department of Strategic Change I work with business leaders, shaping strategic concepts, building credible business cases, securing strategic funding and placeholder status; leading the execution of change, maximising and delivering portfolio value. Evolve, drive and lead on the implementation of a portfolio roadmap to enable realisation of the Group’s strategic ambitions.