Morgan Sieg Hembry

Experience

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  Curves for Women

  Jun 2004 - Sept 2007

  Manager

  - Handle daily reports and receipts, including collections and deposits - Educate and instruct clients regarding proper nutrition and technique while exercising- Supervise and train new Circuit Coaches- Recruit and sign new clients on commission basis- Build positive relationships with clients - Maintain enrollment and increase chance of goal achievement

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  Hoffman Beverage Co

  Oct 2007 - Sept 2013

  - Strengthen and maintain draft and package sales for 60+ craft beverage suppliers - Plan, strategically, the delivery of product to both on and off premise accounts - Sustain sales through positive and professional communication and relations with key decision makers- Coordinate the sponsorship and promoting of select special events in South Hampton Roads- Monitor beer inventory to maintain proper levels while prioritizing quality of product- Analyze and develop sales opportunities by interpreting reported trends - Educate sales team, accounts, and community about SPIM brands using social media- Manage craft social media outlets - Facebook, Twitter, Instagram, YouTube, Pinterest- Produce a monthly newsletter to showcase new products to hundreds of accounts Show less

  • Craft Brand Manager

    Mar 2011 - Sept 2013

  • On-Premise Non-Alcoholic Brand Manager

    Oct 2008 - Mar 2011

  • Contemporary Marketing Team Representative

    Oct 2007 - Oct 2008
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  Artisanal Brewing Ventures

  Sept 2013 - Aug 2021

  * VICTORY BREWING * SOUTHERN TIER BREWING * SIXPOINT BREWERY * BOLD ROCK CIDER *Responsible for national accounts revenue growth, profitability and building distributor partnership, brand image, and market development.- Analyze sales data, create strategic account plans, and work in coordination with national distributors to execute programming.- Communicate and meet regularly with chain customers and internal sales management, focusing on customer satisfaction while driving revenue growth.- Travel ~25% of the time, maintaining relationships and reputation as a distinguished, pioneer member in the craft brewing community and marketplace.- Adapt to perform work through ever-changing conditions, while maintaining consistency with company policies and procedures.National Account Responsibility: - Total Wine US, Whole Foods US, Amazon, Safeway US, NEXCOM, AAFES, Lowes Foods, Ingles Market, Sprouts, Trader Joe's, Cost Plus World Market Show less Responsible for national accounts revenue growth, profitability and building distributor partnership, brand image and market development. - Develop and execute account strategies in accordance with overall channel strategy.- Develop account goals and business plans with national distributors.- Ensure plan execution and facilitation throughout distributor network.- Provide support and input to the development and communication of pricing programs.- Utilize sales reporting and data (IRI, Nielsen, VIP) to analyze, develop and implement strategic sales plans.- Conduct regular meetings with identified customer channels focused on customer satisfaction and revenue growth.- Communicate regularly with Regional Sales Managers to maximize selling opportunities within their territories.- Disseminate information to the field ensuring product knowledge, initiatives and trends are up to date.- Ensure consistency with all marketing and sales activities, as well as consistency with company policies and procedures.- Adapt in order to consistently deal with ever-changing conditions and follow differing procedures established by each chain customer. - Harness a passion for craft beer as well as being well-connected to the craft brewing community and marketplace.National Account Responsibility: - Grocery & Liquor: Publix, Harris Teeter, Luckys Market, Food Lion, Lowes Foods, ABC Fine Wine & Spirits, Whole Foods, Walmart, The Fresh Market, Ingle's, EarthFare, Sprouts, Southeastern Grocers (Winn Dixie, Bi-Lo), Total Wine- Convenience: 7-11, Circle K, RaceTrac, MAPCO- Military: AAFES, NEXCOM- On-Premise: World of Beer, Yard House- Club: Sam's Club, Costco Show less - Work with each wholesaler on a monthly basis, concentrating on package distribution and draft presence, off and on-premise- Schedule and facilitate team sell days with sales reps/team leaders in each wholesaler- Manage spending budgets for each wholesaler- Execute and develop a promotional calendar geared towards building sales and distribution- Monitor and modify shipments and inventory while adhering to Victory’s strict quality standards.- Develop key customers in each territory and attain a proprietary relationship with said retailers to gain sales and distribution- Plan and execute promotion events with key retailers that may occur any day of the week- Keep a weekly/bi weekly planner of goals and account calls within each wholesale territory- Forecast seasonal brand execution and track results- Conduct monthly and quarterly wholesale wrap up meetings covering distribution gains and sales results- Completely understand and embrace the Victory brands and culture and deliver its mission to the wholesale and retail customer Show less

  • National Account Manager

    Jan 2019 - Aug 2021

  • National Account Manager

    May 2017 - Dec 2018

  • Mid-Atlantic Area Sales Manager

    Sept 2013 - May 2017
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  Willie's Superbrew

  Aug 2021 - Apr 2022

  National Account Manager

  - Responsible for national accounts revenue growth, profitability and building distributor partnership, brand image, and market development- Volume Growth vs Goal averages approximately 30% yearly - Assist in onboarding and product launch planning with new wholesalers in emerging markets - Communicate and meet regularly with chain customers and internal sales management, focusing on customer satisfaction while driving revenue growth- Travel 10% of the time, maintaining relationships and reputation as a distinguished, pioneer member in the industry marketplace. - Adaptable to changing conditions, while maintaining consistency with company policies and procedures Show less

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  Athletic Brewing Co.

  Jul 2022 - Nov 2023

  National Account Manager

  - Responsible for national accounts revenue growth, profitability and building distributor partnership, brand image, and market development- Create annual sales plans, track volume, and manage promotional spend/budget by account- Evaluate new opportunities, approach decision-makers, and present the brand with efficient and powerful stories - Manage communication and execution of programs, promotional activity, merchandising plans, and new placements through the internal sales team and distributor network- Travel 10% of the time, maintaining relationships and reputation as a distinguished, pioneer member in the industry marketplace. Show less

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  Stateside Brands

  Mar 2024 - now

  • Senior National Account Manager

    Jul 2024 - now

  • National Account Manager

    Mar 2024 - Jul 2024