Audrey Potin

Experience

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  Les Fromageries Occitanes (Coopérative Sodiaal)

  Jan 2002 - Jan 2007

  Marketing Group Manager

  #Retail #BtoC #Foodservice #BtoB #Marketing #Fromage #Capitoul #Cantorel #La Vie de Château

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  MADRANGE

  Nov 2007 - Oct 2009

  Marketing Group Manager

  #Retail #BtoC #Foodservice #BtoB #Marketing #Mousses & Terrines #MadrangeRETAIL ACTIVATIONManagement and development of the mousses & terrines category, in a mature market, facing strong competition from private labels and ageing consumers.Revitalisation of the category: new packaging, new advertising copy, launch of a new range of mini-terrines (new production line, new proprietary packaging design, injection moulds).FOOD SERVICE ACTIVATIONManagement and development of all the company's ranges (cured and cooked ham + mousses & terrines) in food service.Rationalisation and optimisation of ranges. Show less

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  DAVIGEL

  Oct 2009 - Sept 2017

  #Foodservice #BtoB #BtoBtoC #Marketing #Glaces #Nestlé #La Laitière #Mövenpick #Extrême #SmartiesManagement and development of Nestlé ice cream in food service, a strategic and priority category (door opener, loyalty-building, profitable) packaged in the form of solutions (products + services).Target markets: chain and independent commercial catering, collective catering.Consistency of the brands in the various markets ensured by close collaboration with the French supermarket marketing teams and the other Nestlé European markets.Launch of a new solution dedicated to the scooping market.Optimisation of catering and impulse solutions: product offer, customer audit tools, POS, menu service, sales force training. Show less

  • Sales Manager

    Sept 2014 - Sept 2017

  • Marketing Manager Nestlé Ice Cream

    Oct 2009 - Aug 2014
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  Centre Culinaire Conseil

  Oct 2017 - Feb 2020

  General Manager

  #Foodservice #Retail #Consulting #Innovation #Usages • Restructuring of the company (refocusing on consultancy activities and enhancing the value of other assets) and governance of the company (transformation into a SCIC).• Digital transformation of the company: implementation of an inbound marketing strategy and launch of a usage database.• Follow-up of client files.Centre Culinaire Contemporain is a consultancy firm specialising in innovation focused on uses, serving professionals in the food industry (manufacturers, distributors, catering professionals, interprofessions)- Qualitative studies- Ethnological observations and analyses- Explorations of culinary uses- Creativity workshops- Prototyping- Use tests- Creation of culinary media content- Training (culinary, sensory, creativity) Show less

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  UMAMI CONSULTANT

  Jan 2020 - Apr 2023

  Marketing Innovation Manager

  #Foodservice #Consulting #Marketing #Commercial• Development, marketing and exploitation of a methodology dedicated to culinary trends analysis.• Support for producers and manufacturers who wish to sell better to catering professionals to catering professionals through the activation of different levers: - Economic intelligence - Strategic positioning - Innovation (user knowledge, culinary trends, processes) - Operational excellence (sales tools, sales force training, digital) Show less

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  Nature et Stratégie

  Apr 2023 - now

  CEO Commerce & Marketing

  #Multichannel #Vegetal #Organic #Cosmetics #CleaningProducts #Coslys #EtamineDuLys• Design of the company's offer strategy and associated marketing and sales objectives for all brands, ranges and segments in BtoB and BtoC.• Management of all operational teams.• Optimising turnover, profitability, brand awareness, customer experience and satisfaction.Nature et Stratégie is a French family group, a pioneer in natural daily living, which has been designing, formulating, manufacturing and marketing organic cosmetics and ecological home care products since 1985. Show less