Barbara S. Riddle

Experience

• 

  Salt Lake Convention and Visitors Bureau

  Jul 1989 - May 1996

  Director of Convention Services

  Development and management of service department budget. Oversight over all accounts of groups booked into Salt Lake City for conventions, trade shows or meetings. Responsible for delivery of sales promises for specialty groups. Creation of marketing materials directed towards convention attendees including brochures, specialty pieces and videos. Maintained a strong working relationship with hotels sales and services departments and other bureau members. Arranged and conducted pre/post convention meetings and client site inspections. Traveled as needed to promote SLC and Utah as a destination. Served as liaison between SLC and all meeting planners. Provided support, guidance, and services to local committees. Left organization to join GES Exposition Services. Show less

• 

  GES Exposition Services

  Jun 1996 - Jul 1998

  Director of Sales

  Recruited by new General Manager to head up sales for organization that had just opened an office in Utah. Responsible for overall sales for Utah office for trade show services. Oversaw production of key accounts and management of customer service staff. Originally hired as Sales Executive and promoted within one year to DOSM. Left to join the Ogden Eccles Conference Center.

• 

  Ogden Eccles Conference Center / Peery's Egyptian Theater

  Jul 1998 - Apr 2001

  Executive Director

  Recruited by Sunstone Hotels Regional VP. Overall management of the Ogden Eccles Conference Center including development and management of two separate budgets – Sunstone Hotel Company operating budget of $1.25 million and Weber County operating budget of $1.8 million; Sunstone and Weber County separate accounting departments, personnel, sales and marketing, facility operations, food and beverage operations, and theater operations including a performing arts series; accountability to the OECC Board of Directors and Sunstone Hotel Regional Vice President of Operations; participated with Weber County Commissioners as a department head. Received the Chairman’s Circle Award from Sunstone in March 2001 for exceeding GOP by 265% for 2000. Secured five-year contract with Weber County on behalf of Sunstone within first six months. Show less

• 

  Boxed-In

  Jan 2003 - Jan 2004

  Co-Owner
• 

  Davis Area Convention and Visitors Bureau

  Aug 2004 - Dec 2013

  President/CEO

  Overall management of 501 c 6 non profit organization to include strategic planning, creation and implementation of aggressive sales and marketing program and accountability for a $930,000+ budget. Funding of organization with tourism taxes collected by and a contract with Davis County government. Grew program and budget from under $500,000 in 2005 to over $930,000 in 2013. Annually applied for tourism marketing grants through Utah Office of Tourism and was successful in securing $734,000 in matching funds over eight years. Accountable to a 14 member Board of Trustees. Responsible for staff development and retention; tracking and response to tourism related legislative issues; community involvement; and intra-county and state coordination with tourism organizations for cooperative opportunities. Instrumental in creation of and management of cooperative marketing program with eight other Destination Marketing Organizations (DMOs) throughout Utah. Maintained a strong working relationship with county, city and state public officials and business and community leaders. Took over an eight month old fledgling organization, built a team of four that eventually grew to a team of eight. Over nine years, led the team in successfully attracting an estimated $44,667,000 in Visitor spend to community and state. Organization dissolved due to decision of County to bring tourism marketing in-house. Show less

• 

  Ann Millner for Senate

  Jan 2014 - Dec 2014

  Campaign Manager

  Successful in working with team of volunteers and Ann Millner to get her elected as the Senator for Senate District 18, representing parts of Weber, Davis and Morgan counties. Quote from Ann: "When I decided to run for the Utah State Senate, Barbara immediately volunteered to help me with my campaign. At the first meeting of the campaign committee, it was apparent to me that I needed her to be my campaign manager. Her leadership, organization and communication skills combined with her knowledge of the legislature, campaigns, and the Davis and Weber County communities made her the ideal choice. Her exceptional management expertise, volunteer leadership skills, campaign experience and public relations skills were foundational to the success of the campaign. She knows how to work very hard, with appropriate attention to details and relationship building. She balances complexity well and can be counted on to use good judgment in decision making. She makes the right decisions for the right reasons." Show less

• 

  Riddle Business Works

  May 2015 - Mar 2016

  Owner

  Providing business strategy, marketing and sales, public relations, project management and campaign management services.

• 

  ChamberWest

  Mar 2016 - now

  President/CEO

  ChamberWest is a regional Chamber of Commerce representing businesses in West Valley City, City of Taylorsville, City of West Jordan, and Kearns Township area.