Ivan Kovalov

Experience

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  Megapolis

  Aug 2006 - Jul 2007

  Sales & Marketing Manager

  • Development of sales network, acquiring new customers• Work with targets and KPI's• Regular increase of sales results• Organization and implementation marketing campaigns on the subordinate areaMain achievements:• Implementation of sales targets at 105-110%; • Regular conducting of effective promotional campaigns, increasing sales by 15-20%.

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  TECTUM Group

  Jul 2009 - Jan 2010

  SAP Product Development Specialist

  • SAP CIS lead-generation project with marketing knowledge in SAP’s products • Data cleansing & database updating • Software and hardware customer technical support (phone, chat and mail) • Mentoring of new employeesMain achievements:• Regular performance of KPI targets at 110-115%: inbound calls, support & information mails, lead generation; • Mentoring new employees.

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  Tectum Poland Sp. z o.o.

  Jan 2010 - Apr 2011

  SAP Business Development Specialist

  • SAP CIS lead-generation project with marketing knowledge in SAP’s products• Data cleansing & database updating• Software and hardware customer technical support (phone, chat and mail)• Participation in marketing campaigns, marketing analysis of the CIS countries, comprehensive customer service• Support of implementation SAP products in the CIS market• Mentoring of the new employees (rapports, work with a part of the team - Ukrainian market)Main achievements:• Regular performance of KPI targets at 110-115%: inbound calls, support & information mails, lead generation; • Mentoring new employees. Show less

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  INKSYSTEM

  May 2011 - Dec 2012

  Regional Sales & Development Manager

  • Responsible for creation of representative office in Poland, office and sales management, recruitment & coordination of team • Development and implementation of sales strategies & regional sales network• Establishing and maintaining relationships with regular customers• Coordination of product delivery from Asia, preparing documentation for customs clearance• Content management of the Polish-language e-store and updating of marketing materials, creation of marketing & advertising campaigns, participation in fairs, analysis of competitors in PolandMain achievements:• Opening of a stationary & e-store in Poland; • Development of work processes and KPIs of employees, which increased the efficiency of their work; • Regular increase of sales revenue QoQ average by 15%. Show less

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  G Partner

  Feb 2013 - Jan 2017

  • Responsible of the performance Inbound & Agency Teams (2 Markets, 4 Pods with 20+ Campaign Specialists) forming the Google Ads campaigns and business strategy plans for SMB clients and digital agencies.• Managing KPIs: new customers acquisition, revenue, productivity, conversion rate, product implementation & campaigns optimization, revenue sustainability, enforcement of results.• Regular (weekly and quarterly) reporting both to client (Google LLC) and top management• Cooperation with other departments in areas: recruitment, training, HR documents, coaching, mentoring• Onboarding of new employees, employee motivation and creation of development plans.• Participation in strategies creation and running over 1000+ Google Ads campaigns for clients from various industries (FMCG, E-commerce, Finance, Pharma, Auto, Real Estate, TSL, Electronic Devices, Mobile Games industries).Main achievements:• Overachieved 2015 annual sales revenue goals by 18%+ for 2 markets and 4 Pods; • Overachieved 2016 annual sales revenue goals by 8%+ for 2 markets and 4 Pods; • Active participation in development of international teams (UA and CZ/SK); • Winning with Team in Q4’2015 EEMEA Inbound VIP Competition on both Markets; • Grew, up-skilled, trained & motivated +30 Performers, 3 Team Coordinators and 1 Project Manager; • Creation and optimization every type of Google Ads campaign: Search, GDN, Remarketing, Dynamic Ads, Shopping, YouTube Video Ads, Gmail, Mobile, etc. Show less • Responsible of co-creation & performance of Russian Inbound Team (30+ performers) offering Google Ads advertising solutions for SMB clients (customer acquisition, creating campaign strategies, selling offers, creating and optimizing campaigns)• Managing KPIs: new customers acquisition, revenue, productivity, conversion rate, product adoptions, key activities, revenue sustainability• Regular (weekly and quarterly) reporting both to client (Google LLC) and top management• Cooperation with other departments in areas: recruitment, training, HR documents, coaching, mentoring• Onboarding of new employees, employee motivation and creation of development plans• Participation in development of other Google Ads projects: Ukraine, Romania, HungaryMain achievements:• The project has achieved profitability in Q2'2013; • Exceeding sales revenue goals during Q2-Q3’2013 by 30-40%+, with stable behavior exceeding in next quarters; • Successful implementation of the new performers (30+); • Grew, up-skilled, trained & motivated more over 40 Performers, 7 Team Coordinators and 4 Project Managers; • Participation in creation of strategies, selling and running over 1000+ Google Ads campaigns for clients from various industries (FMCG, E-commerce, Finance, Pharma, Auto, Real Estate, TSL, Electronic Devices, Mobile Games industries); • Creation and optimization every type of Google Ads campaign: Search, GDN, Remarketing, Dynamic Ads, Shopping, YouTube Video Ads, Gmail, Mobile, etc. Show less

  • Inbound & Agency Project Coordinator (Google Ads Project): UA, CZ/SK

    Aug 2014 - Jan 2017

  • Inbound Project Coordinator (Google Ads Project): Russia & CEE

    Feb 2013 - Aug 2014
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  Atramentowka.com

  Jan 2017 - Jun 2019

  E-commerce & Digital Manager

  • Co-creation an e-store with ecological consumables for printers & electronic devices• Co-creation of processes and KPIs.• Sales development, product & content management, optimization of e-commerce sales processes• Digital marketing & advertising management: SEM, SMM, creation & optimization of campaigns (Google, Facebook, Instagram, LinkedIn, Allegro, Ceneo, Skapiec, E-mail marketing), creating banners and pictures, running fanpages (Facebook, Instagram, LinkedIn), cooperation with advertising agencies, participation in the program "Internet Google Revolutions". Main achievements:• YoY increase of orders 43% (2017-2018), YoY increase of revenue 19% (2017-2018); • Average order processing time reduced from 3 to 1 day; • Process automation & CRM implementation; • Creating an support articles, instructions of products, FAQ pages, which reduced the hotline's load by 40%; • Increasing the number of products on offer (2017-2019) from 2.6K to 9K; • Reduction of marketing expenses by 50% maintaining a stable increases in sales and revenue (19%). Show less

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  Grupa Media Plus

  Jun 2019 - Jun 2021

  • Responsible for e-commerce & marketplace team.• Development and implementation of the marketing strategy for key clients.• Implementation of e-marketing campaigns: Google Ads, Facebook Ads, Allegro Ads / Display & special projects, Ceneo Digital.• Participation in building and developing an agency strategy.• Conducting marketing analyzes, preparing business plans and commercial offers.• Project settlement and reporting.Main achievements:• Development of the agency's e-commerce team and offer; • Exceeding marketing goals in Q3/Q4’2019. Show less

  • E-commerce Director

    Nov 2019 - Jun 2021

  • E-commerce Manager

    Jun 2019 - Nov 2019
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  GroupM

  Jun 2021 - now

  • Development of the team and offer of Group E-commerce department• Development of e-commerce tools / solutions offer, including marketplaces and price comparison engines on the CEE markets• Training's and expanding knowledge on the ecosystems of trading platforms and price comparison websites on the CEE markets

  • E-commerce Manager

    Jan 2023 - now

  • Marketplace Manager

    Jun 2021 - Jan 2023
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  IAB Polska

  May 2024 - now

  • Członek Grupy Roboczej Performance IAB Polska

    May 2024 - now

  • Członek Grupy Roboczej SEM IAB Polska

    May 2024 - now

  • Członek Grupy Roboczej E-commerce & Retail Media IAB Polska

    May 2024 - now