Philip Kocetkov

Philip Kocetkov

Junior Marketing Coordinator

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location of Philip KocetkovToronto, Ontario, Canada

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  • Timeline

  • About me

    Senior Analyst, Pricing at Softchoice

  • Education

    • Ryerson University

      2013 - 2017
      Bachelor of Commerce - BCom Business Management, Marketing Major

      • Dean’s List 2016-2017, which recognizes undergraduate students' high academic achievement in an academic year• Relevant courses include: Advanced Marketing Planning, Understanding Consumers, Strategic Management, Effective Persuasion, and Business Intelligence/Decision Modeling• One of a select group of students to attend the Royal Melbourne Institute of Technology in Melbourne, Australia for the Winter semester of 2017 through the Ryerson University Exchange Program

  • Experience

    • Dayon Design

      Jan 2014 - Feb 2015
      Junior Marketing Coordinator

      • Wrote, edited, proofread and managed new engaging content for the company website and social media pages on Instagram and Facebook• Photographed and edited images that were featured on multiple websites and social media platforms• Ensured that all content was consistent with brand images and supported the overall strategies of the of client’s businesses

    • Ontario Ministry of Transportation

      May 2015 - Sept 2016
      Junior Fleet Specialist

      • Collaborated in managing and maintaining a fleet of over 50 vehicles within a team of five• Communicated with clients directly to provide a high level of customer service and experience• Adapted and appropriately managed vehicle care on a day-to-day basis• Completed office administration duties efficiently, in a timely manner

    • Mill Street Brewery

      Nov 2016 - Jun 2017
      Busser

      • Worked within a large team setting to provide efficient service for up to 600 guests • Delivered food and drinks, sanitized and re-sat tables, expedited orders upon request, etc.

    • ICR Services, Inc.

      May 2017 - Jun 2018
      Account Manager

      • Managed Repair and Warranty Program for FCA, with assets managed valued at over $1,750,000+.• Proficient in asset management, tracking and organization from small to large businesses• Coordinated with plant managers in locating and closing open orders and fixing billing discrepancies, which were valued at over $200,000• Built and maintained customer/client/vendor relationships• Maintained and documented reports on a daily basis for assigned projects: progress, scheduling, and forecasting Show less

    • Softchoice

      Dec 2018 - Mar 2020
      Order Management Associate

      • Recipient of the Fast Start Award for 2019; awarded to employees that are fairly new to their role, whose working contribution and output are excellent and have demonstrated that they are high-potential employees• Meeting and exceeding all relevant OMA metrics and SLAs month-over-month while managing both high-volume and high-touch teams.• Optimized a key report using SQL knowledge to increase report accuracy from 26% to 75%+, as well as running a pilot program to collect and analyze data to further improve the report• Continually growing and developing my relationships with customers, sellers, and team members to provide an irresistible customer and employee experience• Lead several tactical trainings, developing and executing presentations both individually and as a team• Recognized and acted on a knowledge gap by developing an Order Management FAQ, which is now a central resource within the department• Contributed to the business transformation project as a subject matter expert in a cross-functional initiative• Provide on-going advice, job-shadows, guidance, and knowledge as a go-to person to colleagues both on and off my team• Continually improving skills and process knowledge by actively attending a variety of Softchoice training courses, as well as LinkedIn Learning courses Show less

    • Labatt Breweries of Canada

      Mar 2020 - Oct 2020
      Senior Analyst, BSC Logistics Imports

      • Managed inventory for 250+ import products nationwide, including advising on and managing 125+ inter-provincial stock transfers per month to balance inventory across all of Canada• Managed and presented seven reports to senior sales teams weekly as a subject matter expert along with creating ad hoc report views• Worked collaboratively with internal and external team members within tight SLAs to fulfill liquor board orders in the four Atlantic provinces• Developed a new report to better visualize inventory levels during special offers, which allowed the team to react more proactively to avoid stock-outs• Developed a report to reduce overweight shipments from an average of eight per month to zero, resulting in +$10,000 saved monthly• Trained team members to increase cross-functional capabilities within our team Show less

    • Softchoice

      Oct 2020 - now

      • Lead optimization and implementation of pricing guidance for 3 pricing programs, covering $1.3B+ in revenue, with an estimated impact of 1M+ in 2025• Ideated and lead Pricing Scorecard project, which utilized advanced Power Automate and Power BI to create automated personalized pricing summaries for sales leaders, noted as ‘extremely valuable post-mortem tool that all leaders should use’ by VP of Account Management• Automated eight Pricing Alerts using Power Automate, saved 200 hours annually, no longer need old expensive license used by previous solution• Developed strategy and content for Tailored Training Program, targeting bottom 25% of performers for additional training, along with 3-month check-ins• Lead development and launch of Sales-facing Pricing reporting, which was implemented into company-wide ‘Key Sales Reports’• Rebuilt dated Power BI data model using SQL instead of direct Salesforce to improve refresh reliability and shorten refresh times, from 2hrs to 15mins Show less • Created a robust data model in Power BI using SQL which is used for all Pricing analysis in the Pricing division• Created an automated FX Flagging system using Power Automate to notify sellers when FX rate swings negativelyimpact their open deals, resulting in an extra $300K annually, noted as ‘Critical to have’ by sales leaders• Continued providing support to the former Deal Desk team with analyses and new PBI reporting, resulting in a $530K impact in 2022• Worked with Sales Enablement to develop and present pricing-related topics throughout the year as areporting expert, creating live PBI reports embedded in PowerPoint for leaders to support enablement efforts Show less • Managed and acted as the subject matter expert for eight vendor pricing programs, aiming to drive discounts, margin growth, and knowledge among sales teams• Identified discount opportunities and pro-actively created reporting using Power BI and Excel, three of which found $500,000 in discounts in the year launched• Created a Power BI dashboard to aid visualization of: discounts found by the Deal Desk team, Deal Desk case completion SLAs, and quotes with protected margin to help leadership track trends and conduct analysis• Created reporting that reduced sales-created Salesforce cases by 100+ per month and drives adoption of the multi-use discount feature• Lead training sessions for sales teams which focused on driving new process adoption and general knowledge of Deal Desk processes Show less

      • Senior Analyst, Pricing

        Aug 2023 - now
      • Pricing Analyst

        Nov 2021 - Aug 2023
      • Deal Desk Specialist, Sales Operations

        Oct 2020 - Nov 2021
  • Licenses & Certifications

    • Microsoft Certified: Power BI Data Analyst Associate

      Microsoft
      Nov 2022
      View certificate certificate
  • Honors & Awards

    • Awarded to Philip Kocetkov
      Dean's List Ted Rogers School of Management Jul 2017 The Dean's List recognizes undergraduate students' high academic achievement in an academic year.
  • Volunteer Experience

    • Presenter/Mentor

      Issued by Ryerson International Exchange Program on Sept 2016
      Ryerson International Exchange ProgramAssociated with Philip Kocetkov
    • Orientation Facilitator

      Issued by Ryerson Students' Union on Aug 2014
      Ryerson Students' UnionAssociated with Philip Kocetkov