Lakshdeep Kaul

Experience

• 

  Daftech Engineers Pvt. Ltd

  Aug 2002 - Aug 2003

  Sales Officer
• 

  Force Motors

  Aug 2003 - Oct 2004

  Regional Sales Officer
• 

  Mahindra & Mahindra

  Oct 2004 - Nov 2005

  Deputy Manager Sales, Tractors Div
• 

  TATA Motors Ltd

  Nov 2005 - Jun 2012

  • Revamped the sales and after-sales strategy by managing 80 plus+ members in area office and dealers; executed an annual business plan with structured reviews of dealers, enhancing annual revenue of 130% from INR 22.0 Cr to INR 51.0 Cr• Formulated and implemented the EXCEED transition project by ensuring the Performance Management system, which streamlined sales & service processes, and optimized Infrastructure & resources, enhancing dealer profitability by 20%• Streamlined and digitization of processes such as JD Power survey for showroom walk-in enquiries, TD-vehicles utilization & vehicle delivery, and customer management, scoring first time the highest JD-SSI & CSI scores for AO- Jaipur Show less

  • Area Manager, Sales & service, Passenger Cars & Utility Vehicles Business

    Apr 2011 - Jun 2012

  • Territory Manager, sales - Commercial Vehicles Business: Trucks, Buses & SCVs

    Nov 2005 - Mar 2011
• 

  Daimler Truck Asia

  Jun 2012 - Apr 2016

  Area Manager, Sales & Service, Delhi & Haryana & Key Account Management

  • Strategized Go-To-Market for the market entry of Bharat Benz Trucks, by conducting in-depth market research and customer profiling; built business plan for channel; accelerating Market Share to 6.5% in 1st- two years of operations• Developed new channel network, and trained 25+sales personnel for TCO-value selling and usage of digital tools, and performed business plan; generated impressive annual revenue to INR 84.0 Cr in first 2-years of operations

• 

  Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]

  Apr 2016 - Apr 2022

  Area Business Manager, Sales & after sales- Truck & Bus Div

  • Led Area office team of 12-teammates and dealers team 90+Sales & Service and carried-out dealers ABP plan with weekly reviews, achieving annual revenue growth by 270% to INR 93.0 Cr from INR 25.0 Cr• Administered the successful transition of a business from BSIV to BVI (2020), with the readiness of the channel network, manpower capability, installation of BSVI & CNG workshop equipment & tools, and BSVI-technology market awareness• Accomplished Go-to-Market strategy for launching a new range of Trucks; conducted thorough market analysis and competition benchmarking, resulting a market share gain in HCV to 5.6% from 3.0 % and in LCV to 4.5% from 2%• Supervised strategic mega-launches of new models: HCV and ILCV trucks and Marketing campaign of Mileage-guarantee first time in CV industry, with corporate marketing team; received 200+ orders from the campaigns Show less

• 

  Indian Institute of Management, Lucknow

  Apr 2022 - Mar 2023

  MBA student of Co’ 2023

  MBA, General Management

• 

  Tata Motors

  Feb 2023 - now

  Deputy General Manager-Marketing, CV Passenger

  • Spearheaded the development and execution of a comprehensive business strategy for VANs-Tata Winger, integrating an annual business plan, product roadmap, Go-To-Market, and pricing strategy which collectively increased sales revenue to INR 1,250 Crores annually.• Executed strategic key account management, fostering relationships with key customers especially in Ambulance business and increasing customer retention rates by 80%, while generating revenue of INR 190 Cr from key bulk purchases• Headed the comprehensive marketing strategy rolled-out the 'Khushiyon Ka Karvaan" campaign, targeted digital marketing initiatives and customer video testimonials, integrated with influencer marketing, resulting a 4.7% surge in digital retail revenue share, and crossed 6.80 Lacs views on YouTube channel• Devised a product and positioning strategy for Tata Winger, targeting the 6S-9-Seater segment, and market research with cross-functional teams for MY-Model year project; introduced Winger 9-Seater (1X1) new model with augmented features, achieving highest sales in FY24 in the last 5-years Show less