
Alexandra Pearson
Content Developer

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About me
Impact Producer at Howard Hughes Medical Institute, Tangled Bank Studios
Education

Emerson College
-Bachelor of Science - BS Organizational and Political CommunicationI hold a B.S. in Political Communication from Emerson College, where I studied social and political movements, campaign development and strategies, and public diplomacy. In Boston, I assumed a leadership role in several on campus organizations, including a tenure as the President of the Emerson College Democrats, and was active in local & state political campaigns. Minor: Political ScienceAwards: Dean's List, Evvy's Award Nominee, Corea Scholar

New York University
-Master of Arts - MA Media, Culture, and CommunicationI received my M.A. in Media, Culture, and Communication from the Steinhardt School at NYU, where I studied political persuasion in a variety of media environments. My thesis explored denialist propaganda in the climate change debate through a study of historical strategies, tactics, and use of media. In addition to my course research, I also worked as a Research Assistant to NYU professor and author Mark Crispin Miller.
Experience

Be Absentee
Apr 2008 - Aug 2009Content DeveloperBe Absentee was a campaign to help register colleague students to vote and connect them with state resources to acquire an absentee ballot. I researched voting laws and regulations for individual state primary and general elections and promoted absentee voting at student events across New England.

Massachusetts Governor Deval Patrick's Office
May 2008 - Aug 2008Constituent Services InternThe Governor's Constituent Services Office fields questions and concerns from citizens across Massachusetts. I responded to direct requests for public service support and supported Governor Deval Patrick at four Town Hall events in cities across the state.

WERS 88.9 FM
May 2008 - Aug 2009News WriterWERS is a radio station in Boston, MA. I wrote news breaks for the station's hourly news segments and contributed to breaking news coverage, including the "Miracle on the Hudson" story.

Campaign to Reelect Rebekah Gewirtz
May 2009 - Nov 2009Campaign ManagerRebekah Gewirtz was an Alderman representative in the city of Sommerville, MA. I created a successful campaign strategy, winning with 74% of the vote. I managed volunteer recruitment, donor relations, public appearances, digital communications, mailing copy and designs, and fundraised over $35k.

Author Katherine Stewart
Apr 2010 - Aug 2013Social Media & Research ManagerKatherine Stewart is an author and journalist reporting at the intersection of religion, politics, policy, and education for over a decade for The New York Times, Washington Post, The Atlantic, and the Guardian, among other publications. I helped launch and grow her social media accounts, and provided research, website management and marketing support.

Department of Media, Culture, and Communication
Dec 2010 - May 2012Research Assistant to Professor Mark Crispin MillerMark Crispin Miller is an author, NYU professor, and prominent media critic. I managed research and supported interviews for two upcoming books on propaganda.

MSNBC
Jan 2011 - May 2011Jansing & Co. News Production InternJansing and Co. was a morning news show hosted by journalist Chris Jansing on MSNBC. I researched, wrote, pitched, and produced news segments for the show each day, contributing to both breaking news coverage and long-term investigative pieces, including reporting during the Arab Spring, the Royal Wedding, and the death of Osama Bin Laden.

NYC Elder Abuse Center @Weill Cornell Medicine
Aug 2012 - Oct 2013Communication SpecialistThe NYC Elder Abuse Center works with NYC’s government and nonprofit agencies to address and prevent the abuse of older adults. I worked with a team of health and social welfare practioners to create informative and compelling messaging for digital initiative activates around elder justice, abuse prevention, and resiliency.

Picture Motion
Mar 2013 - Mar 2018Director, Impact CampaignsPicture Motion is a leading social impact agency that develops award-winning advocacy and creative marketing campaigns. I designed and executed social action campaigns for 40+ films, TV shows, and multimedia projects to reach and engage target audiences through powerful storytelling.

Vale Group
Apr 2019 - Jan 2021Impact ProducerVulcan Productions was a philanthropic production company that produced media content that informs, inspires, and activates audiences. We leveraged this powerful storytelling through data-driven campaigns that achieved meaningful, measurable impact. I led strategy development, campaign management, and impact measurement for 20+ films, TV series, virtual reality, augmented reality, and emerging media projects.

HHMI Tangled Bank Studios
Mar 2021 - nowImpact ProducerHHMI Tangled Bank Studios is a mission-driven production company dedicated to crafting compelling, immersive films about science and scientists. I develop campaign strategies and partnerships around our films that drive science education, inspiration, and conservation.
Licenses & Certifications
- View certificate

Social Media Marketing: Managing Online Communities
Lynda.comJan 2019 - View certificate

Marketing Analytics: Setting and Measuring KPIs
Lynda.comJan 2019 - View certificate

Social Media Marketing Foundations
Lynda.comJan 2019 - View certificate

Marketing Your Event
Lynda.comJan 2019 - View certificate

Jodi Glickman on Pitching Yourself
LinkedInNov 2018 - View certificate

Building an Integrated Online Marketing Plan
Lynda.comJan 2019
Honors & Awards
- Awarded to Alexandra PearsonShorty Social Good Awards - Winner in 360 VIDEO - GHOST FLEET VR 4th Annual Shorty Social Good Awards 2019 After the coordinated release of Ghost Fleet VR on eight platforms (Oculus, YouTubeVR, Samsung VR, Inception, Littlstar, HTC Viveport Video, Google Daydream, and VeeR), the film received social media support from a number of established organizations including Sea Shepherd, EarthX, Sundance Institute, and Baylor College. The impact campaign is tied to the campaign for the documentary feature Ghost Fleet - as the goal for both films was to increase awareness around modern-day slavery in the… Show more After the coordinated release of Ghost Fleet VR on eight platforms (Oculus, YouTubeVR, Samsung VR, Inception, Littlstar, HTC Viveport Video, Google Daydream, and VeeR), the film received social media support from a number of established organizations including Sea Shepherd, EarthX, Sundance Institute, and Baylor College. The impact campaign is tied to the campaign for the documentary feature Ghost Fleet - as the goal for both films was to increase awareness around modern-day slavery in the fishing industry and to help put an end to it. We are maintaining pressure on the seafood industry by raising awareness among consumers and elected officials. Over 11.3 million people have viewed GHOST FLEET content on social media and are empowered to ask where their seafood comes from when purchasing fish in restaurants and grocery stores.My role on this impact campaign included events management, partnerships development, and impact measurement.Read more about this award-winning impact campaign here: https://shortyawards.com/4th-socialgood/ghost-fleet-vr Show less
- Awarded to Alexandra PearsonDoc Impact Award Winner - AMERICAN PROMISE Doc Society 2014 The American Promise impact campaign decided to use an ambitious traditional theatrical release in over 60 cities to build a national platform for building awareness, dialogue, and action around issues of black male achievement and educational equity, effectively using a traditional theatrical release as anoutreach vehicle. Right after the theatrical release an extensive community screening program was rolled out.There were 650 screenings in total and these were often supported… Show more The American Promise impact campaign decided to use an ambitious traditional theatrical release in over 60 cities to build a national platform for building awareness, dialogue, and action around issues of black male achievement and educational equity, effectively using a traditional theatrical release as anoutreach vehicle. Right after the theatrical release an extensive community screening program was rolled out.There were 650 screenings in total and these were often supported by targeted workshops featuringtransmedia tools to engage target audiences in solutions to support black male achievement.To rally support around the POV premiere on PBS the campaign designated the first week of BlackHistory Month as Black Male Achievement Week which was supported by 80 offline and onlineevents such as a Hackathon in Oakland, CA, a Capitol Hill panel in Washington and a GoogleHangout with singer John Legend. POV has organized their own free community screenings, over 298 intotal incorporated into 605 events around the country. My role on this impact campaign included social media management, community screening tour management, local partnerships development, and impact measurement.Read more about this award-winning impact campaign here: https://docimpacthi5.org/films/americanpromise Show less
Volunteer Experience
Classes Committee Member & Christmas Bird Count Co-Lead
Issued by Seattle Audubon Society on Dec 2021
Associated with Alexandra PearsonMentor
Issued by Jackson Wild on Sept 2020
Associated with Alexandra PearsonVolunteer
Issued by The ACLU of Washington on Jan 2021
Associated with Alexandra Pearson
Languages
- enEnglish
- spSpanish
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