Texas Smith

Experience

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  Calgary Real Estate Board

  Aug 2011 - May 2013

  MLS Software & Data Technician
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  Lynx Air

  Feb 2014 - Oct 2016

  • Social Media Coordinator

    Mar 2015 - Oct 2016

  • Lead Flight Attendant

    Feb 2014 - Oct 2016
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  The Livery Shop

  Sept 2016 - Feb 2019

  General Manager

  Responsible for managing staff, merchandising products, ideating and executing events, directing product photography, managing Shopify store and website content. Responsible for retail buying program with an annual budget of $1M. Analyzing sales data, trend analysis, attending trade shows, and making purchasing decisions. Established key performance indicators for the store and for each team member, including but not limited to sales, service and store profit, with yearly sales of $2.3 million. Managed wholesale partnerships with local and international brands, worked within budget constraints to make seasonal buying decisions. Developed and implemented social media strategy for a following of 20,000 on Instagram, increased following by 4,000 with this strategy. Show less

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  SNDL Inc.

  Jun 2019 - Jan 2023

  As the product marketing specialist, I was responsible for the successful commercialization of cannabis products at Canada's largest regulated product platform. Experience managing product launches on strict timelines and prioritizing multiple projects with limited resources. Responsible for completing the competitive analysis, identifying product differentiators, creating compelling sell stories, and using industry insights to inform decision-making.Experience working with creative agencies and freelancers in order to develop effective marketing material and impactful creative campaigns.Confidently present product information and launch strategy to key internal stakeholders. Show less As a product coordinator, I was responsible for the swag and accessory strategy for three unique cannabis brands, resulting in positive PR and media attention. Created unique accessories and promotional items in collaboration with local and overseas vendors, and maintain positive vendor relationships. These items were instrumental in increasing PODs, case load-ins, and budtender buy-in.Developed trade show merchandise strategy and coordinated load-in of $100k in assets to multiple trade shows throughout 2020.Worked with the marketing and product development teams to develop impactful brand activations. Show less

  • Product Marketing Specialist

    Jun 2020 - Jan 2023

  • Product Coordinator

    Jun 2019 - Jun 2020
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  OCS Ontario Cannabis Store

  Feb 2023 - now

  • Merchandise Business Planning Specialist

    Feb 2024 - now

  • Product Lifecycle Analyst

    Feb 2023 - Feb 2024