Bruna S.

Experience

• 

  Refix Engenharia

  Mar 2016 - Jun 2017

  Estagiário
• 

  R2C Estruturas

  Apr 2018 - Aug 2018

  Estagiária
• 

  Americanas

  Jan 2019 - May 2021

  Responsável pelas atividades comerciais do Seller Lojas Americanas nas marcas da B2W.

  • Analista Ecommerce Sênior

    Feb 2020 - May 2021

  • Trainee

    Jan 2019 - Feb 2020
• 

  L'Oréal

  May 2021 - now

  Developing and implementing the brand's strategic vision, cascading goals and ensuring alignment across all departments. Building strategies for long-term growth and differentiation in the market.Defining ambitious sales targets and tracking performance, implementing strategies to achieve and exceed objectives.Overseeing the brand's P&L, ensuring profitability, managing budgets and optimizing resource allocation. Creating impactful 360-degree communication campaigns across all channels – including press, digital, media, influencers, and point-of-sale. Seeking successful product launches and enhance brand engagement.Market data and brand results analysis, providing business recommendations and identifying risks and opportunities. Show less Developed and executed the largest-ever brand awareness campaign in Brazil, significantly increasing local recognition, with a new local tagline.Defined and executed the Maybelline NY Brazil launch plan, with a minimum of 6 launches per year during 2 years360ºcampaign planning, focusing on media, influencers, press, brand activations on point-of-sale (online and offline).Market data and brand results analysis, providing business recommendations and identifying risks and opportunitiesBudget managementProduct importation management, GM analysis, and analysis of public price compared to competitors.Interface with media agencies, media players, and teams in content, social media, trade marketing, digital, operations, finance, PR, LATAM, and DM. Show less Portfolio management to ensure the correct mix in the online channel.Definition and execution of the annual activation calendar for the Maybelline NY and Colorama brands on partner e-commerce platforms.Coordination with the performance media team for the creation, execution, and analysis of media creatives with a focus on conversionImprovement of brand content on e-commerce with flawless execution of assets on partner sites, creation of the first A+ Premium content, video assets, and syndigo.Achievement: #1 E-commerce Brand (IQVIA), the brand's largest Black Friday to date, and flawless execution of the entire portfolio. Show less

  • Product Marketing Manager Colorama

    May 2024 - now

  • Product Marketing Maybelline NY

    Apr 2022 - May 2024

  • E-commerce Marketing Maybelline & Colorama Sr. Analist

    May 2021 - Apr 2022