
Tanvi Sharma
Plant Engineer

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About me
Key Account Manager at Mars Petcare
Education

MDU,Rohtak
2008 - 2012Bachelor of Technology (B.Tech.) Electronics and Communications EngineeringActivities and Societies: Debate Team, Coordination + Participation Dance Team,Addiction Cultural Fest Zephyr Coordinator Industrial Training in Networking form NHPCCertificate Course in PLC and SCADACertification in Information Security and Cyber Forensics through CyberCureProject work on DTMF

Cambridge Foundation School, New Delhi
1994 - 2007HSC Science NM upto XIIActivities and Societies: Debate Team Dance Team

Symbiosis Centre For Management and Human Resource Development
2016 - 2018Master of Business Administration (M.B.A.) Marketing/Marketing Management, General
Experience

DCM Engineering Products Private Limited
Aug 2013 - May 2015Plant Engineero Managed smooth flow of operations at the plant, dealt with clients ,handled a team of 15 responsible for troubleshooting breakdowns and maintenance, coordinated in the project commissioning of Loramendi machine , manpower and material managemento Preparation / modification of preventive maintenance (PM) schedules, PM adherence according to production plan , Documentation of routine activities, up-keep the records of machines maintenance and troubleshooting, data collection & processingo Led team for the Troubleshooting of Programmable Logic Controller such as SIEMENS (S7-200,300,400) and Allen Bradley, Mitsubishi for developing cost effective and efficient way of increasing the production of the company.o As an in charge of the Technical Training Centre at DCM Engineering Products Ltd. , managed soft skills mapping of the employees , worked on project for devising the skill matrix ( formation and assessment) according to the position of the employees, set up framework for technical training modules and managed the trainings at the company Show less

Paperboat Drinks
Jan 2016 - Jan 2016Sales Intern - Live ProjectProduct Sampling and sales

Quikr
Jan 2016 - Jan 2016Market Research - Live ProjectCompetitive Analysis of User experience for Online Cars and Bikes classifieds business in India

Aditya Birla Group
Jan 2017 - Jan 2017Marketing - Live ProjectCampaign design, Branding, and communication of GEAR-UP, a Leadership development program for high potential employees.

GSK
Jan 2017 - Jan 2017Market Reseach - Live ProjectSurvey on Usage and Experiences of Home Remedies and Ayurveda Products in India

Idea Cellular Ltd
May 2017 - Jun 2017Intern• New customer acquisition by improving the process of activation and operations, activation TAT, plan development and communication and increasing gross resulting in an increase of data usages by 155% over 4 months.• Conducted market research with consumers and retailers, made relevant suggestions followed by important sites identification, improvement in delivery system and GTM strategy and branding new schemes.• Channel partner management with distributors and retailers, getting people on board and joint task force implementation. Show less

GSK Consumer Healthcare India
Oct 2017 - Dec 2017Sales InternRetailer Segmentation and distribution management• Increasing distribution and sales by retailer segmentation• Beat Mapping and management• Distribution management for effective manpower utilization• Devising visit frequency framework per DSR per beat• Improving ROI for the distributor and laying the groundwork for telesales.

GSK Consumer Healthcare India
Jun 2018 - Mar 2020• Responsible for sales of GSK Consumer portfolio in Entire Karnataka for rural division, with a channel of 19 distributors and 425 Rural sub-distributors • Led a team of 4 Direct executives and a total team of 28 sales reps for an average business of 2.5 Cr p.m.• Responsible for making the district wise taluk wise distribution and manpower expansion plan for Karnataka• Responsible for coordinating with cross-functional teams (direct and upcountry) to ensure proper stock availability, dispatches and other day to day function of sales.• Planning and executing yearly, quarterly and monthly sales number by leading the team and focus on working towards organic sales in the rural channel by working on efficiencies and inorganic sales by working on increasing distribution.• Planning and executing the special visibility drive in the rural channel in Karnataka.• Responsible for coordinating and maintaining both demand generation and demand fulfilment legs of Rural sales. Show less Responsible for sales of GSK Consumer portfolio in 15 Districts of Karnataka (South), with a channel of 15 distributors, 146 Sub distributors, 289 Rural sub-distributors Leading a team of 7 sales executives and 73 sales reps across channels of General Trade with an average Rs.10cr value turnover Manage infrastructure by appointing & managing distributors to meet optimum market service standards Plan yearly, quarterly sales & revise it on monthly basis, by analyzing brand level potential for individual sales executive territories basis marketing inputs being run Identify the business indicators, analyze them to note trends & anomalies and take action to improve business Ensure relevant visibility of company products in market by coordinating with 3rd party merchandising teamAchievements Led trade area to win regional team contests for brands Sensodyne in the month of September'19 achieving 100%+ targets for coverage and volume distribution. Show less Marketing - Sensodyne 1. New Product/ Product Extension Planning, Development and Launch: A. Gathered inputs from market research through consumer immersions for a major toothpaste brand. B. Developed a launch pitch for 47 MT Key Accounts for the new variant launch of a major toothpaste brand2. Responsible for the on-ground execution of Checkup Program(Chill Test) in MT and GT channels A. Development of Training material for 120+promoters across all states of India B. End to end management of the delivery of inputs for promoters3. Worked with agencies on the development and delivery of relevant brand artworks for day to day brand communications. Show less
Regional Rural Manager
Jan 2020 - Mar 2020Area Sales Manager
Aug 2019 - Dec 2019Sales Management Trainee - Future Leadership Pro
Nov 2018 - Jul 2019Brand Management Trainee - Future Leadership Program
Jun 2018 - Nov 2018

Hindustan Unilever Ltd.
Mar 2020 - May 2020Regional Rural Manager
Mars
Jun 2020 - nowJune’20-to present1. Responsible for handling the business for 8 ranges of Mars Petcare in the 72 districts of UP2. Leading a team of 8 direct reporting and 40 extended team members with 16 direct trade partners.3. Responsible for carrying out the Route-to-Market for the company focusing on expanding the reach by working on distribution in current towns as well as activating new districts and towns.4. Responsible for coordinating with cross-functional teams (direct and upcountry) to ensure proper stock availability, stock demand plan and other day to day functions of sales.5. Responsible for reducing the trade expenses in the market and maintaining the right ROI for the trade and channel partnersAchievements:1. Recognized for putting initiative and speed in RTM execution i.e, SD appointment, productivity improvement, GT Expansion etc2. Recognized for completing the year number in 10 months Show less
Key Account Manager
Jan 2024 - nowBusiness Manager
Jan 2022 - Dec 2023Business Manager
Jun 2020 - Jan 2022
Licenses & Certifications
- View certificate

Bloomberg Market Concepts
Bloomberg LP
Honors & Awards
- Awarded to Tanvi SharmaSilver Tier - Mahindra War Room 2017 Season 10 Mahindra Sep 2017 Business strategy and expansion plan for the Saboro Health Cafe
- Awarded to Tanvi SharmaRegional Finalist || RB Mavericks 2017 RB Aug 2017 New Product Innovation : Brand extension for Vanish
- Awarded to Tanvi SharmaShoppers Stop Campus Guru Challenge 2.0 Shoppers Stop Feb 2017 National Second Runners UpTotal Number of Participating teams: 780Devising Social Media Strategies focused on increasing sales for SHOPPERS STOP
- Awarded to Tanvi SharmaOperatious - B-School Case study Competition IIM Kashipur Jan 2017 First PrizeGanga Cleaning Project: “Reduction of Chromium level in Ganga water in Kanpur”
- Awarded to Tanvi SharmaOpstrat - B-School Case Study Competition Symbiosis Institute for Business Management , Pune Jan 2017 Second Prize Devising Strategy for expansion and growth of a Start-Up DirectVerify
- Awarded to Tanvi SharmaRunner Up || Augutus - Best student Manager 2016 SCMHRD Dec 2016
Volunteer Experience
Snap-IT Volunteer
Issued by Admissions and PR Team, SCMHRD on Nov 2016
Associated with Tanvi Sharma
Languages
- enEnglish
- hiHindi
- geGerman
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