Diana Lopez

Experience

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  Heartland Head Start/Day Care Center Of McLean County

  May 2007 - Jul 2007

  Action Research Intern

  • Translated family documents for both early learning centers into Spanish.• Produced a grant-writing guide and wrote a grant for the DCCMC learning garden experience.• Managed and promoted at DCCMC’s family fun night encouraging parent and teacher interaction.• Produced radio public service announcement for DCCMC Fall 2008 fundraising event to air on WGLT Bloomington-Normal Radio.

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  State Farm

  May 2007 - Jul 2007

  State Farm Bank Community Affairs Intern

  • Formulated and presented "Youth Market" seminar to Bank President and executives. • Created, publicized bilingual First Time Homebuyer’s Workshop for Bloomington-Normal community. • Researched and wrote introduction for Bank CRA exam presented to Department of Treasury. • Assisted in data collection for bank market research on low-, middle-income, and minority clients.

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  Cato Institute

  Aug 2008 - Dec 2008

  Government Affairs Intern

  The Cato Institute is a public policy research organization in Washington, D.C. As a Government Affairs intern, I was responsible for facilitating document delivery between the Cato Institute and Capitol Hill. • Wrote, disbursed daily newsletter in HTML for Capitol Hill subscribers, including Senators, Representatives and staff. • Summarized scholarship on housing bubble burst under development team for the Annual Report published in mid-2009. • Proofread legal theory book In the Name of Justice (ed. Timothy Lynch) published 2009. Show less

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  Sunshine Review

  Jan 2009 - Jun 2013

  Senior Editor

  Sunshine Review is an award-winning website focusing on state and local government transparency. Utilizing a wiki platform to collect information on key documents posted online by cities, counties, and school districts, SunshineReview.org provides transparency grades for more than 6,000 government websites.In 2012, I compiled the results of a year-long public records request project surveying the salaries of public employees in 152 local governments in 8 states. ("Which governments pay public employees the most?" January 2012.) The resulting white paper received more than 300 media mentions. Senior Editor | August 2009 – June 2013 • Provided guidance for 2012 Bloomberg investigation on government employee compensation research.• Organized live Twitter chats with Pulitzer Prize winner Ryan Gabrielson in 2011 among other professional journalists and open government experts. • Managed massive content import for +100 articles, preparing project budget and redesign January 2013.• Penned white paper regarding government employee compensation in January 2012, which received +300 placements & dozens of radio interviews.• Represented Sunshine Review, coordinated interview with NBC 5 Reno Affiliate. • Compared all open meetings laws in the country for investigative piece, the only comparison in the country.Associate Editor | January 2009 – August 2009 • Acted as representative for nonprofit in national conference with Congresspersons (Washington, D.C., June 2009).• Presented regular Freedom of Information training webinars, 20+ attendees per training.• Drafted press releases, created media lists, distributed releases using e-blast and media (Cision) platforms for South West American media.• Uncovered more than $99 million in local government lobbying data using internet databases and scholarly articles. Show less

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  Independent Women's Forum

  Jun 2011 - Jun 2013

  Senior Fellow

  As a Senior Fellow for the Independent Women's Forum, I focused on government transparency and technology policy. I participated in discussions, through writing, with fellow policy scholars, on issues relating to national security and represented the views of the IWF through radio and print interviews.•Reviewed the 9/11 Commission assessments on information sharing between intelligence agencies, proposed transparency measures to ameliorate broken links. • Live blogged the 2012 primary elections.• Spoke on behalf of IWF to national radio outlets regarding information gathering by telecom companies and the Federal Government, Summer 2012. • Participated in technology brief with Microsoft Internet Explorer leadership and developers. Show less

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  Independent Consultant

  Jul 2013 - now

  Writing and Marketing Services
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  Launch Digital Marketing

  Aug 2013 - Jan 2015

  Managed Acura & Honda Associations accounts & budgets, accounting for one third of company business, by summarizing digital strategy in meetings with agency partners and allocating budgets between different digital campaigns and channels.Utilized Google Analytics, other analytics to assess strategy & return on investment. Example: instituted baseline report for internal analysis of website metrics and SEM text/display ad performance.Led effort to redesign Facebook display ads for 30 campaigns for increased, targeted delivery using integrated Polk data, and incorporated conquest strategy against competing manufacturers resulting in client- and market-specific social marketing strategies. Search engine optimization (SEO) and conversion rate optimization (CRO) lead: monitor health of digital efforts by enhancing search engine results page (SERP) & keyword rankings, lead generation & outbound clicks, KPIs instrumental to exceeding client marketing goals. Show less We are innovators in digital strategy. I represent Launch to clients, ensuring their accounts are serviced. I optimize conversion rates on digital properties and manage account budgets, deliverables and projects. •Drove +300 attendees to a client event through digital campaigns in September 2013, plus an additional hundred in foot traffic to the business in the following days. • Execute the marketing plans for 20+ clients across different verticals, including managing budgets, conversion rate optimization for websites, e-blasts, PPC campaigns, SEO and ensuring deliverables are met.• Represent the organization as the main point of contact between clients and the agency. Lead monthly client calls explaining their website and marketing efforts key metrics and ROI.• Increased target city traffic for a client by more than 100% in less than 8 months. Show less

  • Digital Strategist, Project Manager

    Aug 2014 - Jan 2015

  • Digital Strategist, Account Manager

    Aug 2013 - Jul 2014
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  EPageCity, Inc.

  Feb 2015 - now

  Digital Marketing Manager