Natalia Morelli

Experience

• 

  Saeco International Group

  Jan 2006 - Jan 2007

  Sales Promoter

  • Products demonstrations • Identifying interest, understanding customer needs and requirements• Attracting new customers and qualifying sales prospects• Product merchandising optimisation• Business activity monitoring and analysis

• 

  Costa Coffee Polska

  Feb 2007 - Jan 2010

  Team Leader

  • Recruitment and managing workforce• Setting goals for the work group• Managing and analysing the store's financial performance (KPI)• Using operational tools : weekly and monthly report, inventory management and analyzing financial reports• Implementation of marketing promotions• Working in close collaboration with the marketing department and regional sales manager• Making staff decisions (training, evaluating, disciplinning, scheduling)• Ensuring customer satisfaction and soliciting customer feedback• Ensuring product quality Show less

• 

  BaByliss

  Jun 2014 - now

  • Responsible for adapting a brand strategy for a company's target market• Responsible for BaByliss, Braun and Cuisinart brands• Sales data market and brands performance analysis (Sell-in, Sell-out)• Ranges recommendations (internal and external presentations)• Customers and sales team training• Preparing product launching activity and annual marketing plan• Budget management• Trade marketing activities management - development of specific national operations• Monitoring of the competitive landscape• Management Show less • Managing a marketing budget, monitoring and reporting on marketing activity• Competitive product analysis • Preparing product launching including marketing materials• Developing and implementing annual marketing and communication plan (online/offline) for new and existing products in line with company objectives TRADE MARKETING:• Trade activities management (cash back promotions, GWP, vouchers, ...)• Development of marketing and communication materials (POS, sales pich, FSDU, ...)• Building strategic relationships and partner with agencies and vendors (tender, negotiation, contracts management)DIGITAL:• Set up sponsored digital campaigns (Google AdWords, Retargeting, SEA, SMA, AMS Amazon, ...)• Social media and digital content management • Setting up partnerships with influencers • Monitoring landing page projects, ...E-COMMERCE:• Brand content optimisation on retailers websites• Preparing e-merchandising campaignsPRESS:• Coordinating public relations activities• Organising PR events Show less • Launching new websites for 4 subsidiaires : France, Netherlands, Germany, Belgium• Website managing (WordPress)• Monitoring SEO and web traffic metrics• Managing social media accounts and digital content• Executing marketing projects• Support in organizing marketing campaigns (offline/online)• Development of marketing supports• Monitoring and reporting sales team activity• Updating spreadsheets, databases, catalog, packaging• Benchmarking• Organising promotional events• Monitoring press activities• Strong collaboration between foreign subsidiaries Show less

  • France Marketing Manager

    Dec 2023 - now

  • Senior Brand Manager

    Sept 2019 - Nov 2023

  • Cuisinart Marketing Manager

    Jan 2016 - Sept 2019

  • Product Marketing Assistant

    Jun 2014 - Aug 2016