Manar Asaya

Experience

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  Emaar, The Economic City

  Jan 2006 - Dec 2009

  Handled the setup of community policies and procedures, ensuring streamlined operations. Managed the community website, newsletters, and branding projects to enhance engagement and visibility.Key Results:- Maximized ROI by effectively executing marketing events and securing corporate and community sponsorships.- Secured $3 million in sales collection within one week. Built and established the Insurance Department, ensuring comprehensive coverage for the company. Managed necessary insurance policies, including Project Insurance, Liability, and other annual insurance covers to protect the company’s interests.

  • Executive, Community Management

    Jan 2007 - Dec 2009

  • Administrator, Insurance

    Jan 2006 - Dec 2006
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  Tamkeen CSR

  Jan 2010 - Dec 2013

  Contributed to clients’ Corporate Responsibility (CR) knowledge development and strategic direction. Developed CR initiatives from conceptualization to activation for various local and international clients. Led the communication and activation programs for clients within the industries: construction, mining, CPG, healthcare.Key Results:- Led the launch of a workplace health and safety product for Bupa, raising sales by 9% within one year.- Spearheaded a $50K increase in total revenue during the launch of the Healthy Kids initiative for Nestle.- Planned and executed a health awareness campaign targeting 25,480 children. Show less Managed CR communication projects, coordinating with clients and vendors, and preparing strategic pitches. Provided management with CR market and trend analysis, informing strategic decisions. Developed corporate marketing materials and content to support CR initiatives.Key Results:- Led the implementation and training of project management software, improving team efficiency.- Successfully managed a $500K marketing budget, overseeing advertising, print collateral, trade shows, and seminars. Show less

  • Senior Marketing Associate

    Feb 2011 - Dec 2013

  • Marketing Associate

    Jan 2010 - Jan 2011
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  Abdullatif Alissa Group Holding Co.

  Jan 2014 - Dec 2014

  Communication Consultant

  Provided communications expertise in Corporate Responsibility (CR), optimizing CR assessment tools. Delivered a comprehensive five-year CR and communications plan, including the rollout of several novel CR initiatives.Key Results:High Score Reporting: Achieved “A-level CR annual report” from the GRI Organization, effectively showcasing the company’s CR activities.Safe Driving Initiative: Rolled out a safe driving training initiative across multiple venues and media channels, reaching a total of 300K graduates.Library Bus Initiative: Managed the "Library Bus" initiative, securing sponsorships, developing content, and executing branding and activations, benefiting a total of 500 students. Show less

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  Domino's

  Jan 2015 - Apr 2018

  Marketing Manager

  - Led a $10M marketing budget, boosting revenue by 15% & brand perception by 20% in one year.- Directed promotional campaigns, increasing market share by 10%.- Managed budgets, new store openings, & product innovation, achieving a 27% market penetration increase.- Enhanced digital presence through website content, email, social media, driving 10% traffic.- Achieved 20% cost savings via effective marketing and vendor negotiations.- Launched 10 new products with an average ROI of $30K per product within the first month.- Targeted corporate customers with new catering products, increasing segment sales by 10%. Show less

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  Rescounts

  May 2018 - Nov 2018

  Partnership Manager

  - Led campaigns for the Rescounts app, achieving 500 downloads in the first month.- Secured 20 restaurant partnerships in one month through strategic business development.- Analyzed sales data, increasing campaign effectiveness by 15% and reporting accuracy by 20%.

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  Egan Visual

  Dec 2018 - Jan 2020

  Marketing Manager

  - Executed annual marketing calendar, enhancing customer engagement and achieving a 20% increase in engagement rates.- Managed marketing campaigns, enhancing brand recognition by 15% & sales by 20%.- Led InfoComm tradeshow increasing sales by 10% & lead conversions by 25%.- Led the development & execution of a comprehensive internal communications strategy resulting in a 25% increase in employee engagement. - Facilitated marketing and sales collaboration, achieving efficiency and improving ROI by 12% in 3 months- Managed company assets, including catalogs, brochures, sell sheets, website content, social media platforms, and email campaigns to maintain brand consistency and drive sales, resulting in a 15% increase in brand recognition and a 20% boost in sales conversions. Show less

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  Tegrita

  Jan 2020 - Nov 2024

  - Spearheaded strategic marketing initiatives, AMB Campaigns, product launches, go-to-market plans, demand generation campaigns, resulting in a 25% increase in annual revenue.- Developed high-quality content (i.e.blogs, newsletters, ebooks, infographics, case studies, sales decks) across various platforms, increasing content volume by 25% and views on our hub by 35%.- Implemented advanced SEO strategies, leading to a 30% increase in organic search traffic and a 20% improvement in search engine rankings in a year.- Conducted monthly campaign performance analysis providing actionable insights leading to an 8% improvement in conversion rates across 4 demand gen campaigns in 3 months.- ​​Conducted extensive market research and competitive analysis to identify market opportunities and threats.- Developed and executed go-to-market plans, collaborating with sales, product management, and engineering teams.- Created and managed digital marketing campaigns, achieving a 25% increase in lead generation.- Analyzed customer feedback and usage data to refine product positioning and messaging. Show less

  • Senior Marketing Manager

    Nov 2021 - Nov 2024

  • Marketing Manager

    Jan 2020 - Oct 2021