Thomas Parker

Experience

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  The Communications Agency

  Jun 2011 - Oct 2014

  Account Manager

  Responsible for client relationships and delivery of communications campaigns across a range of key clients: William Grant & Sons – The Balvenie Cancer Research UK – Bobby Moore Fund (Bowel cancer research charity)• Delivery of global campaign toolkits to support the release of new products to market• Project management for an industry pioneering live stream online tasting • Management of the creation, build and launch of the new Balvenie Whisky Feed mobile application • Day to day growth, management and content creation for The Balvenie’s social media channels, growing the fan base from 10,000 to 120,000 over 2 years Show less

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  Transport for London

  Oct 2014 - Jan 2016

  Marketing and Communications Assistant Manager

  Responsible for development of communications activity across London Overground, DLR, London Trams and Accessibility to improve the reputation and belief that TfL continuously reinvest in the development and improvement of the network.• Management and delivery of a through the line campaign with a £1.5m budget leading cross business functions to communicate the takeover of suburban rail routes, reinforcing the Mayor’s devolution story• Development of annual plans to improve the reputation of TfL by reinforcing the longer term improvements being made to the network• Through the interpretation of quantitative and qualitative research lead the development of a new strategic direction for accessibility messaging, leading to a 15% improvement in brand reputation Show less

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  Funkin Ltd

  Feb 2016 - Mar 2019

  Brand Manager

  Led the management and growth of Funkin Cocktails as a consumer brand.• Development and launch of Nitro canned cocktails• Creation and implementation of Funkin Cocktails brand essence, tone of voice and brand style to reposition Funkin from a on-trade into off-trade• Planning and delivery of annual brand plans• Led the development and implementation the communications digital strategy and delivery of a new DTC e-commerce platform • Management of consumer marketing team, including: Assistant Brand Manager and Content Development Team Show less

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  FAGE

  Mar 2019 - now

  Marketing Manager

  Responsible for the management of the FAGE brand across core markets, reporting to the International Marketing Director.• Ownership of the annual brand plan to achieve No.1 branded Plain and Greek/Greek Style Yoghurt in the UK• Responsibility for key brand communications for core markets (including TV, Retail, Digital) and their adaption for local markets• Ownership and development of the FAGE brand positioning, aligning the positioning across multiple markets to create brand consistency and support equity growth• Market analysis and identification of new product opportunities, development of new ranges and launch plans to deliver growth• Planning and implementation of qualitative and quantitative research studies, their analysis and identification and presentation of key insights in order to inform business development plans• Management of UK and Benelux marketing teams Show less