Patrizia Schulz

Experience

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  Research International GmbH & Co. KG, Hamburg

  Feb 2000 - Jun 2002

  Project Management - Market Research

  Management of international market research studies (quantitative and qualitative); budget management; target group analysis; customer consultancy about the concept; process, analysis and interpretation of the collected data

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  Promoductions GmbH, Hamburg

  Sept 2007 - Dec 2007

  Project Management - POS Marketing

  Management of national promotion campaigns; budget management; target groups and market analysis; customer consultancy about the campaign concept; recruiting, disposition and supervision of staff; presentation of findings and reporting

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  Deutsche BP AG, Hamburg

  Mar 2008 - Aug 2008

  Trade Marketing / Product Management (temporary)

  Product launches; relaunch of new product packages; realisation of customer retention schemes with co-operation partners; customer satisfaction studies; email campaigns; organisation of events and tradeshows; research and branding of promotion material

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  Promoductions GmbH, Hamburg

  Aug 2008 - Jan 2009

  Project Management - POS Marketing

  Management of national promotion campaigns; budget management; target groups and market analysis; customer consultancy about the campaign concept; recruiting, disposition and supervision of staff; presentation of findings and reporting

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  Warner Bros. Entertainment GmbH, Hamburg

  Feb 2009 - Jul 2009

  Product Management (maternity leave replacement)

  Sales and promotion campaigns; conception of business and film presentations for investors; acquisition and managing of co-operation partners; organisation and coordination of film premieres; design of promotion material

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  SGS Group Management Ltd., Hamburg

  Jul 2009 - Aug 2015

  Global Marketing & Communications

  Development and drive of a global marketing and communication concept and strategy; budget management; pre- and post analysis of the advertising effectiveness (ROI); campaigns for lead generation (online and offline); design of marketing material; organisation and realisation of global and regional events; public relations; internal communication; support and advice 80 affiliates across all continents in their marketing activities and co-ordinate offshore production teams in Manila

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  GBA Gesellschaft für Bioanalytik mbh, Hamburg

  Sept 2015 - Jun 2016

  Marketing Manager

  Development and drive of a marketing and sales concept and strategy; budget management; pre- and post analysis of the advertising effectiveness (ROI); public relations; email marketing; organisation and realisation of events and tradeshows; sponsoring; design of marketing and sales material; content manager of the homepage; online marketing; introduction of a new CRM system; customer satisfaction analysis

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  RehaVital Gesundheitsservice GmbH, Hamburg

  Jun 2016 - Oct 2016

  Marketing Manager

  Development and drive of a marketing and sales concept and strategy; budget management; pre- and post analysis of the advertising effectiveness (ROI); organisation and realisation of events and tradeshows; design of marketing and sales material; content manager of the homepage; email marketing; coordination of the social media activities; internal communication; development of an image database and control of image rights

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  Bundesagentur für Arbeit, Hamburg

  Mar 2017 - now

  Arbeitsvermittlerin/Beraterin

  Job service/consulting and integration of customers; analysis of the current job market; development of a marketing strategy for specific customer segments; development, realisation and performance of action programmes tailored to the individual customer needs; organisation and implementation of customer events and exhibitions in cooperation with the employer service