Rebecca North

Experience

• 

  Rotherham Hospice

  Jan 2011 - Sept 2015

  Events & Marketing Assistant

  I assisted the fundraising team in managing the events calendar, alongside generating content for press releases, social media and other POS marketing materials.

• 

  J D Wetherspoon

  Jan 2016 - Sept 2019

  Team Lead
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  Places Leisure

  Sept 2019 - Jul 2020

  I was the sole marketing personnel for 10 leisure sites and across 3 client contracts. Managing all online and offline campaigns at a site level, I increased lead generation by 140% within 3 months of starting the role and generated ideas that were rolled out nationally. My key achievements are: Being promoted to Contracts Marketing Manager, within 3 months of starting the role. Increasing social media engagement, by over 1,300% during lockdown, as we pivoted to offering online content. Developing a team of on-site marketing champions. Show less

  • Contracts Marketing Manager

    Dec 2019 - Jul 2020

  • Contracts Marketing Assistant

    Sept 2019 - Dec 2019
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  Prototype Creative

  Jul 2020 - Sept 2022

  Head of digital affairs for both the agency and their clients, I managed to build the digital marketing arm of the business into its very own entity from scratch. I oversaw lead acquisition, budgets, strategy and implementation for all SEO, PPC, CRO, social media and copywriting services, working alongside billion-dollar, multi-lingual organisations on international campaigns. My key achievements are: Managing the curation and growth of the digital department, from concept to launch. Doubling organic conversions, in my first 6 months. Hiring and mentoring my own team of professionals, where we developed a highly regarded reputation, over a relatively short period of time. Show less

  • Digital Lead

    Oct 2021 - Sept 2022

  • Digital Marketing Co-Ordinator

    Jul 2020 - Oct 2021
• 

  The New World Trading Company

  Jul 2022 - Jan 2024

  Digital Performance Manager

  I was brought in to curate and manage the implementation of all SEO, PPC, social media, CRO / UX and analytical strategies. Working alongside the wider marketing team, we are responsible for 9 separate brands, each with seven-figure budgets. My key achievements are:Implementing an awareness campaign that generated 4.4 x the expected reach, reaching over 4 million people, under budget.Crafting a Black Friday campaign that generated 4.8 ROAS.Conducting training events for and managing a team of 30+ social media and business development professionals.Overhauling the conversion tracking strategy, for all brands. Show less

• 

  Bite Digital

  Oct 2022 - now

  Director

  Founded, by Beckie North, a passionate performance marketer, Bite is a collaborative made up of passionate people who understand the complex nature of performance marketing activities. We aim to create confident, authentic and thought-provoking online campaigns that ignite your ideal audiences’ brain cells. Put simply, we’re a business with bite, more than just a helping hand, we’re your organisation’s best kept secret.