Mary Cusick

Experience

• 

  Fidelity Worldwide Investment

  Jan 1990 - Mar 1993

  Brand, Advertising and Product Marketing

  Initially recruited for a two year assignment for Fidelity’s international affiliate (markets include Europe the Middle East and Asia) and consistently promoted to positions of increased responsibility.

• 

  Fidelity Investments

  Mar 1993 - Nov 2006

  VP Marketing Communications

  Senior Marketing leader for Fidelity Investments focusing on the tax-exempt and government defined contribution market (403(b), 401(a) and 457 plans). During tenure, assets under management grew from $20B to $120B. Specialized in Digital Marketing, Communication Consultant Management , and Product Marketing

• 

  TIAA

  Feb 2007 - Nov 2020

  VP Marketing Channel Operations/Integrated Marketing

  TIAA ($1 trillion aum) is a Fortune 100 financial services organization and the leading pension provider to US non-profit sector. Nuveen is one of the world's largest investment managers offering scale in all major asset classes. Promoted to positions of increased responsibility.2018- 2020Head of Integrated Campaign Management (Brand and Demand Gen) - Lead team of 27 Next Gen Marketing Campaign Managers. Re envisioned operating model to integrate technology, process and people to deliver robust CX journeys and relevant Content. Created new Campaign Management role to navigate complex multi –channel digital programs for B2B and B2C segments. Empower team to break down barriers and adopt AGILE marketing principles with a customer-first mentality across multiple distribution channels. Increased adoption of Digital/Social programs by 30% and reduced cycle times by 10% in first year. Tapped to quarterback end to end multi-channel marketing for COVID 19 (CARES Act) rapid response communications including digital channels and frontline readiness. 2012-2018Chief of Staff – Head of Strategy, Planning and Integration (Business Management) 2009-2012 New Business Development RFP Lead (Institutional Sales)2007-2009Director, Marketing and Sales - 529 Plans Show less

• 

  Self-employed

  Nov 2020 - now

  Independent Consultant

  Trusted advisor providing guidance and direction to clients seeking to get projects done with a strategic lens and maximum efficiency. Specializing in Financial Services and Healthcare.