
Stijn Zwanckaert
Owner | UX/conceptual design, usability expert & user research

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About me
Owner & facilitator umano | Product, Design & Research Strategy | Design Leadership
Education

Designthinkers Academy
2015 - 2015Designthinkers Bootcamp - Amsterdam Service design / design thinkingStakeholder mapping, user research, Customer journey mapping, Business model canvas, rapid prototyping, Ideation, Facilitation, ...

Syntra West
2007 - 2008Marketing & Sales
Instituut Sint-Lutgardis Zomergem
1995 - 2001
Vlerick Business School
2022 - 2023Leadership JourneyLeadership Journey consisting of following topics:- people skills- finance- customer centricity- lead to inspire

KU Leuven
2015 - 2015Post grad Human centered design
Vlerick Business School
2016 - 2016Growth through innovation innovation managementDesigning innovation strategyImplementing innovation strategyInnovation strategy performance

Katholieke Hogeschool 'Sint-Lieven', Gent
2001 - 2002Information and Communication Technology
Hogeschool West-Vlaanderen - Vlaamse Autonome Hogeschool
2002 - 2005Bachelor Multimedia & Communication Technology
Experience

Imagine Studio
Jan 2005 - May 2015Owner | UX/conceptual design, usability expert & user researchImagine Studio's human-centered approach delivers better digital products that will engage your customers.Services include user research & usability testing, digital strategy and conceptual design.

Heymans & Vanhove
Sept 2005 - Apr 2008Manager websolutionsAs manager websolutions I was responsible for the creation and follow up of graphical and web projects in this small - but constantly growing - company.

Saatchi & Saatchi
Apr 2008 - Oct 2008Project manager / user interface designerworking at the Interactive department of Saatchi & Saatchi Brussels. (projects includes: PlasticsEurope, Carrefour, SCA Containerboard, ...)

Telenet
Jun 2008 - Mar 2010Web designer / e-creatorconceptualization, ux design & creation of Telenet webshop

Belgacom
Jan 2011 - Jan 2013Ux/web designerconceptualization and webdesign for new Belgacom e-Shop (2011-2012)web creation for new Belgacom website (2012)

Trilec
Dec 2012 - Jul 2013Ux/web designerdesign & concept for company website (wireframing, stakeholder meetings, ...)new concept/design/html & css integration for responsive webshop

Digipolis
Sept 2013 - Jul 2014Front-end interaction designerWorking on the new antwerpen.be platform

ING
Jul 2014 - Mar 2015UI EngineerWireframing, prototyping and user testing for a new digital service banking platform

Niko
Mar 2015 - Mar 2017UX DesignerUser Centered Design for Niko's Home Automation platform. Tasks include: user research, usability reviews & testing, prototyping & wireframing, user interface design ...

Umano
Jun 2015 - nowOwner | improving customer- and employee experienceUmano guides companies in optimizing their internal operations and products through a supported customer- and employee-centric approach

ENGIE Electrabel
Jan 2017 - Jun 2018UX lead digital sales flow B2Buser researchuser journey mappingconceptual designinformation architectureusability testing

Telenet
Mar 2017 - Dec 2017Conceptual designer Telenet Digital TV
Belfius
Jan 2018 - Mar 2019UX ArchitectDefining new concepts for B2C and B2B banking clients with big focus on user empowerment and creating frictionless digital flows to improve customer’s bank interactions. Projects included: Access to full portfolio for wealth clients, E2E insurance claim flow on mobile devices for B2C clients, Creation of invoice solution for small business owners.All projects included conceptual design, information architecture, user research

Attentia
Mar 2019 - Dec 2021UX lead Attentia DOTS platformLead the User Experience (UX) strategy for the digital DOTS platform (payroll and health services)Define and communicate concise UX principles and guidelines, empowering 5+ multidisciplinary teams to progress efficiently and autonomously, ensuring a cohesive end-to-end customer journey.Promote a user-centric approach, integrating user research to swiftly transform customer insights into iterative product solutions.

Napoleon Sports & Casino
Dec 2021 - May 2024Head of Product DesignDefining & implementing long term design & product vision for the digital products (web & app) while advocating the significance of UX design and a user-centric approach within the company.Setting up and leading a design team with a data driven mindset (During a 6 month period also leading the user researchers).Measuring UX & design performance (matching business and customer needs) showcasing a significant positive impact on both customer satisfaction and retention.

Happening
Jul 2023 - May 2024Gaming Design team leadGuiding a team of designers spread across Europe (Belgium and Croatia) in crafting the big-picture and day-to-day design direction for the global gaming product (for Superbet, parent company of Napoleon Games).
Licenses & Certifications
- View certificate

Goal Setting: Objectives and Key Results (OKRs)
LinkedInOct 2022 
Connecting Leadership
Vlerick Business SchoolJun 2023
Volunteer Experience
Administratief medewerker
Issued by groepspraktijk BunderBos on Jul 2020
Associated with Stijn Zwanckaertmedewerker
Issued by Ouderwerking - De Weide Wereld on Sept 2014
Associated with Stijn Zwanckaert
Languages
- duDutch
- frFrench
- enEnglish
- geGerman
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