Jemima Legg

856 followers

East Grinstead, England, United Kingdom

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Timeline
About me
CMO | Marketing Director | Retail & D2C eCommerce | Food & Hospitality | 10+ years' at SLT and board level, delivering growth & digital transformation
Education
- Cambridge University
  2007 - 2010
  Bachelor of Arts (BA) English 1st
  Activities and Societies: Photography (fashion, events), Ents Marketing, Design, Dance
- Chartered Institute of Marketing
  2013 - 2013
  CAM Diploma in Digital Marketing Digital Marketing Distinction (A)
  Papers in Digital Marketing Planning, Marketing and Consumer Behaviour and Digital Marketing Essentials.
- Marketing Week Mini MBA with Mark Ritson
  2018 - 2018
  Mini MBA Marketing A (with Distinction)
- The Arts Institute at Bournemouth
  2006 - 2007
  Diploma in Foundation Studies in Art & Design Fine and Studio Arts Distinction
Experience
- COOK Trading Ltd
  Sept 2010 - Nov 2018
  Responsible for leading a team of 12 across marketing, ecommerce and customer care. Accountable for leading the customer marketing strategy across all channels; ensuring the customer is at the heart of decision making through customer insight; and continuing to drive the ecommerce business forward through new Home Delivery marketing trials and improved online user experience and service. Responsible for digital and marketing strategy; ecommerce platforms and channels and customer insight. Managing a team of 4, reporting directly to the CEO and on the Senior Management Team, contributing to business-wide strategy and decision making. Responsible for digital marketing strategy and ecommerce sales, including channel design.Created and launched a new Click & Collect service to deliver 74% online growth in 2014, including hands-on delivery of IT scope, web UX design, testing, training to over 80 stores and marketing plan for launch. Developed digital strategy to deliver both brand engagement and online sales targets. Responsible for email marketing, social media, e-commerce, customer acquisition, data recruitment, web design and content marketing. Set up and management of Facebook and Twitter as social channels. Developed strategy for email marketing and data recruitment, resulting in a doubled database size and high open and click through rates. Graphic design work for print and web. Video production and photography.
  - Marketing Director
    Feb 2018 - Nov 2018
  - Head of Customer Marketing and Ecommerce
    Mar 2015 - Jan 2018
  - Head Of Digital
    Oct 2013 - Mar 2015
  - Digital Marketing Manager
    Apr 2012 - Sept 2013
  - Brand Communication Executive
    Sept 2010 - Apr 2012
- Itsu
  Nov 2018 - May 2021
  Group Brand & Marketing Director
  Led a team of 10 in all aspects of marketing and communications, directly reporting to CEO Julian Metcalfe. Established closer working relationships at a group level, launching first group-wide above the line campaign with itsu [grocery], achieving a 40% uplift in featured category. Redefined brand vision and strategy incorporating sustainability mission.Delivered multiple digital transformation projects including digital totem rollout and content overhaul, new digital self-checkout and new digital loyalty app. Show less
- COOK Trading Ltd
  Oct 2021 - Dec 2024
  Joined the board as CMO from April ’23. Led a new program of insights and reporting to underpin and inform company strategy. Continued to grow e-commerce (by 77% from Nov ’21) to over £35m through the launch of a new subscription model, new AB testing and analytics programs and significantly increased digital marketing investment. Fostered high performing (3* Best Companies) teams across brand, performance marketing, customer care and ecommerce. Embed a new data-led approach to customer marketing, including integrating with a customer data platform and launching a customer loyalty scheme, increasing transactions linked to customers to 70% and gaining over 300k members within 2 years. Launched a highly successful new marketing campaign featuring a weekly 20% off bestseller promotion.
  - Chief Marketing Officer
    Apr 2023 - Dec 2024
  - Marketing & Ecommerce Director
    Oct 2021 - Mar 2023
Licenses & Certifications
- GDPR and Data-Driven Marketing
  Econsultancy
  Dec 2017
Honors & Awards
- Awarded to Jemima Legg
  Top New Talent 2017 The Grocer Nov 2016 The Grocer’s Top New Talent award recognises the best up-and-coming young talent in UK food and grocery.'Aged 16, Ferguson applied for a Saturday job at Cook. Some 13 years later she’s still there (other than a break to study English at Cambridge University, where she left with a first). She’s now responsible for Cook’s digital and marketing strategy and is the youngest person on the senior management team. She has delivered online sales growth of 50% two years running, increased… Show more The Grocer’s Top New Talent award recognises the best up-and-coming young talent in UK food and grocery.'Aged 16, Ferguson applied for a Saturday job at Cook. Some 13 years later she’s still there (other than a break to study English at Cambridge University, where she left with a first). She’s now responsible for Cook’s digital and marketing strategy and is the youngest person on the senior management team. She has delivered online sales growth of 50% two years running, increased conversion rates by 17%, grown the email database from 20k to 250k, successfully trialled a new direct marketing strategy, and introduced click & collect to 84 stores. Along the way she studied for a CAM Diploma in Digital Marketing at the Chartered Institute of Marketing (she emerged with a distinction). “She has achieved a huge amount while being absolutely delightful to work with and contributing hugely to the company, including delivering confidence workshops to hundreds of people,” says Cook.' Show less