Vivek Tewari

Experience

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  Designlounge

  Jul 2010 - Sept 2011

  Executive-Productions and Operations

  Below are the major heads which define my job role at Design Lounge: >Conducting Recci and making reports>Handling end-to end Operations and Productions >Research and Idea Development.>Project coordination and managing events.>Promotion planning and budgeting.>Client Interaction and Crisis management.>Handling outsource requirements (vendor management)>Event packaging with execution >Worked in the later 7 months from Bangalore and executed production and installation of several multi-brand and exclusive outlets for Nikon and Grohe from recci to final touch across whole South Indian region single-handedlyEXHIBITIONS->Sony Techxpo-2010 in Delhi and Chennai in August 2010>ADI Expo-Phase-1 and Phase-2 covering 10 cities>Handled the production and operation for Nikon’s stall in Photofair-2011 in Pragati Maidan>NATCON in Lucknow for Grohe>Power Awards at The Lalit,Delhi in Decemeber-2010 for Nikon>Sony’s Cinema Expo-Chennai and Healthex-BangaloreLAUNCHES->Nikon HD Camera Launch in Le meridian,Delhi on 12th August,2010RETAIL->More than 20 outlets for Grohe PAN India including Bangalore,Delhi,Chennai,Gaziabad,Hyderabad,Cochin,Vizag,etc.>Several SIS kiosks for Nikon in Banagalore,Madurai and Delhi Show less

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  HCL Infosystems MEA

  Sept 2011 - May 2014

  >Creating a market plan, conducting strategic planning on promotional activities including budget involvement, target audience, and market scenario>Managing Marketing Activities for HCL ME Tablets across the entire MEA Region as part of the marketing team.>Responsible for planning & implementation of Channel Marketing Activities including Live Demos in store, Retailer Catalogue participations, Online Activation with Retailers & execution of In-store Brandings within Retailer Outlets to increase Brand Visibility and Awareness.>Conceptualization & Development of POS Materials (Posters, Wobblers, Shelf talkers, Tent cards) for entire MEA Markets and development of Retailer POSM Guideline Manual for usage/ application of POS Materials.>Managing Website, Updating & Localization into Arabic Language for all GCC Markets and Farsi for Iran Market>Social Media Engagement including running Online Contests to increase fan base on ME Tablet Facebook page.>Communicating product USPs & Various Campaigns through E-mailers to Customers.>Planning & execution of Seasonal Sales Campaign for Ramadan/EID 2013 through Print/Online & In store POSM.>Managing & implementing ATL Activities including Print/Radio/Online/Cinema for all GCC Markets. Show less >Planning of Marketing Budgets in close co-ordination with Global Marketing Head & Brand Manager.>Handling ATL activities such as Magazines Advertisements, Radio Campaigns and Out Of Home media.>Competition data tracking and analysis via tertiary and secondary sales monitoring. >Designing Marketing Communication Strategy and defining Marketing objectives for financial year.>Developing packaging artworks and concepts for ME Tablets with product development team.>Liaison with Agencies to develop brand campaigns and 360 degree artwork requirement.>Planning Barter deals and alliances with various companies to get the best budget efficiency for the division. >BTL activities including but not limited to Events, Road-shows, Conferences, New Product Launches for both domestic and international markets like Dubai etc.>Motivating and supporting Channel partners by engagement through various projects.>Management of ISD (In-Shop Demonstrator) Program for sales team.>Providing Monthly trainings to ISDs and Channel partner staff.>Vendor Development and management for POP, Props, Gifts, Brandings, Display fixtures.>Working with Digital Marketing team to implement ideas and align Digital Marketing with yearly marketing plans.>Liaison with Legal Dept. about legal aspects of Marketing Communications. Show less

  • Senior Marketing Executive

    Sept 2013 - May 2014

  • Senior Executive Marketing

    Sept 2011 - Sept 2013
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  Modelux Properties

  Sept 2014 - Sept 2015

  Property Manager/ Sales and Leasing Consultant

  >Lead Generation and creating a pool of sophisticated and discerning buyers >Marketing of properties through several property portals like Dubizzle, Property Finder ,Property Online, Gulf News Residential, etc. >Conceptualization And Development of Creatives for Catalogues and EDMs>collections, Finding solutions for any issues both on Tenant’s and Landlord’s side>Re-Marketing while the property is vacant between tenancies

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  Mindstec Distribution

  Oct 2015 - now

  Marketing Manager

  >Developing and Managing Social Media identity for the company>Website revamping and management in coordination with the agency>Responsible for managing the brand guidelines>Internal and External communication through fortnightly Newsletters >Targeted marketing through e-mailers to potential customers.>Content management for Company Profile Documents, Product Brochures , Website, Social Media, EDMs etc.>Managing BTL Activities for the company like Exhibition participations and Partner meets.>Fulfilling related marketing requirements across South Africa , Singapore ,Hongkong, India and UAE branch offices. Show less