Martijn Mortier

Martijn Mortier

Brand coach

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location of Martijn MortierHouten, Utrecht, Netherlands

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  • Timeline

  • About me

    Senior Key Account Manager Europe | adidas Direct To Team & VM 2.0

  • Education

    • Fontys University of Applied Sciences

      1999 - 2003
      HBO Sport, Economics
    • Sheffield Hallam University

      2003 - 2004
      MSc Sport Management

      Main Modules: ‘Sport Marketing & PR’, ‘The Global Economics of the Sport Business’, ‘Sport & Consumer Culture’, ‘Researching Sport’, ‘Developing People for Management in Sport’,Thesis: ‘An investigation into relationship marketing decision-making in order to increase retention of single-ticket buyers, a case study for Wakefield Trinity Wildcats’.Winner of Sport Industry Research Centre Prize 2004

  • Experience

    • New Balance

      Jan 2004 - Jan 2004
      Brand coach
    • Adidas

      Sept 2005 - May 2022

      - Managing a cross-functional team of 11 professionals in the field of retail projects & programs delivery- Covering a field of play from adidas Own Retail Concept & Factory Outlet stores to wholesale partners- Lead, planned and directed >50 complex and diverse new store and retail concept projects.- Delivering end-to-end retail merchandising solutions, with the consumer at the heart.- From Nov. 2019, took on additional responsibility of managing Omni Channel VM Team Responsible for managing the Go-To-Market process for adidas & Reebok brands in the Benelux, by fulfilling a liaison role between Benelux Sales (Management), Benelux Marketing and Market North Range Management. Managing the Strategic Accounts within the Field Sales Department. Resposible for adidas market share within Running Specialists channel in The Netherlands. Won Account Manager of The Year award in 2009. Servicing 120 independent sport generalist accounts accross The Netherlands, North of Belgium and UK (sales, customer service)

      • Senior Manager Retail Space Management & Omni Channel Visual Merchandising

        Jan 2017 - May 2022
      • Account & Product Marketing Manager

        Feb 2012 - Jan 2017
      • Field Key Account Manager

        Jun 2009 - Jan 2012
      • Account Manager

        May 2007 - Jun 2009
      • Account handler

        Sept 2005 - May 2007
    • Caring Fieldmarketing

      May 2022 - May 2024
      Senior Project Manager Europe

      Responsible for pan-European management of Visual Merchandising program for adidas Franchise stores and strategic wholesale partners stores. Main statistics:- Servicing >700 stores with regular Visual Merchandising support. - Covering program management across 23 countries in Europe.Main responsibilities- Providing central management of adidas account and strategic interface on pan-European level. - Driving centralization of European Visual Merchandising topics, ensuring achievement of quality standards and agreed KPI’s.- Creation of seasonal and ad-hoc pan-European program analyses and reports.- Management and coaching of cluster- and project managers from ESI network agencies.- Quality control by reviewing Visual Merchandising quality and providing training and onboarding support.- Driving innovation, creativity, and sustainability initiatives in alignment with adidas. - Provision and set-up of IT-enablers in line with program management requirements. Show less

    • ESI Partners (European Sales Influence)

      Feb 2024 - now
      Senior Key Account Manager Europe
  • Licenses & Certifications

    • PRINCE2® Foundation Certification Training

      AXELOS Global Best Practice
      Dec 2022
    • Leading Inclusive Teams

      LinkedIn
      Nov 2020
      View certificate certificate