
Martijn Mortier
Brand coach

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About me
Senior Key Account Manager Europe | adidas Direct To Team & VM 2.0
Education

Fontys University of Applied Sciences
1999 - 2003HBO Sport, Economics
Sheffield Hallam University
2003 - 2004MSc Sport ManagementMain Modules: ‘Sport Marketing & PR’, ‘The Global Economics of the Sport Business’, ‘Sport & Consumer Culture’, ‘Researching Sport’, ‘Developing People for Management in Sport’,Thesis: ‘An investigation into relationship marketing decision-making in order to increase retention of single-ticket buyers, a case study for Wakefield Trinity Wildcats’.Winner of Sport Industry Research Centre Prize 2004
Experience

New Balance
Jan 2004 - Jan 2004Brand coach
Adidas
Sept 2005 - May 2022- Managing a cross-functional team of 11 professionals in the field of retail projects & programs delivery- Covering a field of play from adidas Own Retail Concept & Factory Outlet stores to wholesale partners- Lead, planned and directed >50 complex and diverse new store and retail concept projects.- Delivering end-to-end retail merchandising solutions, with the consumer at the heart.- From Nov. 2019, took on additional responsibility of managing Omni Channel VM Team Responsible for managing the Go-To-Market process for adidas & Reebok brands in the Benelux, by fulfilling a liaison role between Benelux Sales (Management), Benelux Marketing and Market North Range Management. Managing the Strategic Accounts within the Field Sales Department. Resposible for adidas market share within Running Specialists channel in The Netherlands. Won Account Manager of The Year award in 2009. Servicing 120 independent sport generalist accounts accross The Netherlands, North of Belgium and UK (sales, customer service)
Senior Manager Retail Space Management & Omni Channel Visual Merchandising
Jan 2017 - May 2022Account & Product Marketing Manager
Feb 2012 - Jan 2017Field Key Account Manager
Jun 2009 - Jan 2012Account Manager
May 2007 - Jun 2009Account handler
Sept 2005 - May 2007

Caring Fieldmarketing
May 2022 - May 2024Senior Project Manager EuropeResponsible for pan-European management of Visual Merchandising program for adidas Franchise stores and strategic wholesale partners stores. Main statistics:- Servicing >700 stores with regular Visual Merchandising support. - Covering program management across 23 countries in Europe.Main responsibilities- Providing central management of adidas account and strategic interface on pan-European level. - Driving centralization of European Visual Merchandising topics, ensuring achievement of quality standards and agreed KPI’s.- Creation of seasonal and ad-hoc pan-European program analyses and reports.- Management and coaching of cluster- and project managers from ESI network agencies.- Quality control by reviewing Visual Merchandising quality and providing training and onboarding support.- Driving innovation, creativity, and sustainability initiatives in alignment with adidas. - Provision and set-up of IT-enablers in line with program management requirements. Show less

ESI Partners (European Sales Influence)
Feb 2024 - nowSenior Key Account Manager Europe
Licenses & Certifications

PRINCE2® Foundation Certification Training
AXELOS Global Best PracticeDec 2022- View certificate

Leading Inclusive Teams
LinkedInNov 2020
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