Haoye Sun

Experience

• 

  Dalian University of Technology

  Jan 2013 - Jan 2014

  Student Assistant

  Student assistant at the School of International Education, Dalian University of Technology

• 

  AXA Hong Kong and Macau

  Jan 2013 - Jan 2013

  Marketing Intern
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  Zhejiang University

  Jan 2015 - Jan 2017

  Course: MBA’s Statistics for Business & Economics Bachelor’s Online Payment and Settlement Teaching Assistant

  • Teaching Assistant

    Jan 2016 - Jan 2017

  • Teaching Assistant

    Jan 2015 - Jan 2017
• 

  University of Hamburg

  Oct 2020 - Sept 2023

  Highlights of my tasks: • Conducted mixed methods studies to gain insights into consumer behavior patterns and the underlying psychological factors. • Analyzed large data sets, such as TripAdvisor, using advanced statistical models and machine learning techniques. • Transformed research findings into actionable business plans, guiding marketers and designers in enhancing the features and functionality of applications and systems. • Collaborated with programmers and internal teams to develop "Ask Your Brain," a highly innovative mobile diary study app, which is now available on both the Google Play Store and the Apple App Store. Show less I teach the following undergraduate courses:• Sustainable Innovation Marketing• Mobile Market Research• Consumer Behavior• Marketing in AsiaI also co-teach a master-level course, Quantitative Research Methods. In this course, we deepen the understanding of commonly utilized statistical methods and their practical application using Stata. The course covers every aspect of the research process, from generating research questions to analyzing both primary and secondary data, to presenting the results clearly and concisely. Show less

  • Postdoctoral Researcher

    Oct 2020 - Sept 2023

  • University Lecturer

    Oct 2020 - Sept 2023
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  Coventry University

  Sept 2023 - now

  • Course Director for BA International Marketing Top-Up, BA Digital Marketing Top-Up

    Sept 2024 - now

  • Lecturer / Module leader

    Sept 2023 - now
• 

  Trivago

  Apr 2025 - now

  Data Analyst