
Caroline Chapel
Legal Assistant

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About me
Conseil, Formation & Facilitation en Intelligence Collective dans divers domaines: - UX Design et CX Design - Transformation Numérique - Accompagnement au changement - Management Visuel - Agilité
Education

Nantes Université
1996 - 2002Master's Degree Private Law - Major in Trademark & Copyright
CQUniversity
2003 - 2005Master of Business Administration Major in Marketing Management
Experience

Canal+
Jun 2002 - Jul 2002Legal Assistant- Updating international brands’ portfolio and litigations’ reports- Assisting Chief Jurist with daily administrative tasks and meeting scheduling- Reviewing video tapes to confirm or reject the offensive nature of the behaviour as described in the litigation report

Marcus Evans
Jan 2005 - Feb 2005Summit Sales Executive(Student Visa)- B2B sales- Lead search, cold calling and sales pitch optimisation- Customer feedback analysis

Publicis Mojo
Jul 2005 - Aug 2005Financial Assistant(Working Holiday Visa)- Timesheets and Accounts Receivable reports- Invoices processing and data entry

Fitness First
Sept 2005 - Nov 2005Event Co-ordinator(Working Holiday Visa)- Organise and coordinate promotional and sponsorship activities - Select and allocate financial resources- Write Public Relations reports

The Found Agency
Dec 2005 - Jan 2006Project Administrator - Affiliation Network(Working Holiday Visa)- Develop a network of French affiliate websites - Create websites script and co-create design and layout - Select affiliates networks, programs and products and services to sell Note: Casual Work - Working Holiday Visa.

Asia Pacific Digital
Apr 2006 - Apr 2010Account Manager(Permanent Resident Visa)- Gather online project requirements- Write proposals, quotes and Service Level Agreement contracts- Recommend online strategies - Assist in selection of appropriate technologies for projects- Co-ordinate efforts between the business analysts, designers, developers and the Production Team- Communicate project advancement to clients - Responsible for project delivery within budget and timeframe- Seize cross selling opportunitiesAchievementso Career progression from Online Analyst to Campaign Manager, Account Co-Coordinator, then Account Manager/Project Managero Doubled the original budget for Macquarie Leisure website re-design project (from $16,400 to $32,800 ex GST) o Became Lend Lease dedicated digital agency for all online marketing activities, which subsequently generated regular and significant income for the business o Launched Lend Lease first rich media campaign using Eyeblaster technology for ODA campaigno Proven track record of high client satisfaction and repeat business Show less

Sydney Airport Corporation Limited
Sept 2010 - Sept 2011Co-Project Manager/Digital Producer (12 Month Contract)- Full website re-design and re-development - Undertake user research to support the conceptualisation of the new website User Experience and the production of new Information Architecture, Wireframes, Design, Content Audit and optimisation- Identify and confirm wireframes’ requirements with stakeholders and produce user story briefs for visual design and front end development - Liaise with project stakeholders on a daily basis to set and manage project expectations - Determine wireframes usability testing requirements - Recommend wireframes revisions based on usability testing outcomes - Agree on required changes to wireframes and design concepts with internal stakeholders, - Undertake quality control on deliverables, present to stakeholders for review, feedback and final approval- Negotiate with various departments to determine and assess the need for additional resources recruitment during project cycle- Make suggestions about acquiring additional resources for the project and adopt appropriate methodology to develop new content and implement SEO best practices- Keep track of project milestones and deliverables, and communicate project advancement by providing weekly status reports- Communicate and manage project dependencies and risks to the development team - Participate in daily scrum meeting with the Agile development team to inform them on the progress of wireframes development and design templates and to ensure that front-end deliverables are aligned with back-end requirements - Identify potential issues and propose contingency plansAchievements o Delivered a new website on time and within budgeto Recommended strategies to:o Facilitate cross-selling marketing activities between various departments of Sydney Airporto Generate regular income for Sydney Airport website by developing online advertising capabilities Show less

Attache Software
Oct 2011 - Jun 2012UX DesignerAnalysing the functionality of a new Software (Non Disclosure Agreement), formulating recommendations to improve usability, enhance user experience and optimise graphical interface.- Test framework to identify areas of improvement from a user experience perspective - Develop case studies and user scenarios - Formulate recommendations to improve usability- Optimise existing functionality to enhance user experience - Suggest improvements to optimise user graphical interface- Assist in the conceptualisation of new functionality - Illustrate framework functionality and toolsAchievements o Developed case studies to present software capabilities to prospect clientso Simplified workflows to improve usability and provide better user experience o Suggested the creation of new tools and conceptualised them graphically Show less

ASG Group
Sept 2012 - Jul 2014UX DesignerHelping businesses understanding customers' needs and designing innovative experiences across multiple channels, interfaces.Responsibilities: Business Process Improvement , Workflow Process Design, End-to-end User Experience, Information Architecture, User Interface & Interaction Design, Customer Journeys, Wireframes, Mock Ups.__ Service NSW __ Conceptualised and launched the latest Government web portal, http://www.service.nsw.gov.au/ delivered end-to-end User Experience, Interaction Design, Wireframes, Mock Ups__ Telstra RIA __(Research, Insights & Analytics) •• Designing and developing an Intranet Portal workflow process including End-to-end User Experience, User Interface & Interaction Design Customer Journey Design, Wireframes, Mock Ups __ CBA __ Future Financial Advice & Retirement Management - Developing future state customer journeys and formulating recommendations for process improvement__ FACS __ (Family & Community Services) •• Stakeholders' interviews, content audit, design thinking workshops, customer journey mapping, high level content strategy and conceptual IA for a new web portal__ Transport for NSW __ Designing a proof-of-concept User Interface for a new web portal (NDA)__ TAFE __ Pricing model - Developing collaterals to facilitate design thinking workshops __ IPART/ESS __(Energy Savings Scheme) •• Developing a backlog of user stories (including indicative UI & IA) for the design and development of 2 portals: internal and external for the management and regulation of energy savings accreditations in NSW. __ Coates __ Designing a proof-of-concept User Interface for rental equipment damage tracking including screen design and interactive presentation Show less

Freelance contracting
Jul 2014 - Feb 2015UX DesignerHelping various organisations, mostly start-ups, SME and entrepreneurs on UX and digital strategy activities including:- High level customer experience vison/service design - Go-to-market digital strategy, communication and brand positioning

SAI Global Property - Leading the electronic settlements evolution.
Mar 2015 - Jul 2015UX DesignerWorking on the usability of a Software Interface.- User interviews- User Experience Design- Workflow optimisation - Interaction design- High fidelity design mock ups for prototype development

Freelance contracting
Sept 2015 - Oct 2015UX Designer• Mobile UX & UI Conceptual Design - Proof-of-concept for St George Bank @ Lavender Agency• Mobile & Desktop UI Conceptual Design - Newsletter for Bupa @ Lavender Agency• Mobile UX Framework, high level customer journey & UI Conceptual Design - loyalty program for retail leader David Jones @ UDKU Design Agency

RPMGlobal
Oct 2015 - Dec 2015UX Designer• Usability expert reviews – desktop & mobile framework • UI re-design including pattern library, grid structure and visual design recommendations • Future enhancements prioritisation matrix • Tablet - iPad Mini - Proof-of-concept for on-site inspections & equipment maintenance (NDA)

SafetyCulture Pty Ltd
Feb 2016 - May 2016UX ResearcherCreating a better experience for our users by conducting research and integrating findings into product development.Check out our latest ShipIt event video, fresh from the oven @ https://www.youtube.com/watch?v=lLHy6C9ZEsk&feature=youtu.be

Attaché Software
May 2016 - Jul 2016Usability & UX ConsultantReviewing the usability of a new Software (NDA), formulating recommendations to optimise the usability of the human-computer interface. - Select specific use cases to support go-to-market strategy - Develop use cases illustrating system capabilities & tools - Story-board and proof-of-concept design to visually represent various journeys and touch points - Test framework to identify usability enhancements

Freelance
Oct 2016 - Mar 2017UX Consultant - Research, Design, InnovationWorking predominantly with 3 clients in Sydney - Australia: Microsoft, Attaché & Bang the Table until the beginning of May. Then I re-located in May in Nantes (France).Since then I have been working on part time opportunities around Nantes and also developing my personal business which sits at the crossroads of Design & Art ... still Work In Progress! For more info about Research, Design & Innovation visit http://www.carolinechapel.com/

Pôle emploi
Mar 2018 - Jul 2018Senior Consultant - Lead UXMission à la DSI de Pôle Emploi:Élaboration d'un POV tablette pour accompagner leur Transformation Numérique Animation d'ateliers de co-créationStratégie UX pour la production d'un MVPCoaching UX & Design Thinking pour développer les montées de compétence en interne

Freelance
Aug 2018 - Jan 2019Lead UX Designer - FreelanceProjets passés• Préparation & co-animation d’un atelier de sensibilisation aux méthodes de Design Thinking à La Fabrique du Changement - 23 & 24 Mai 2019: “Créez votre futur avec les Cartes” - Seules ou mixées à d'autres techniques d'idéation, complétez votre boîte à outils pour aller plus loin dans vos brainstormings. Elles vous permettront de sortir de votre zone de confort en utilisant la magie de la pensée design collaborative.• Certificat de Compétences en Entreprise validé le 28 Mars 2019 (reconnaissance formelle, inventoriée par la CNCP) suite à la formation “exercer la mission de formateur” à la Chambre de Commerce et d’Industrie de Nantes - http://nantesstnazaire.cci.fr/formation-continue/gestion-des-ressources-humaines/exercer-la-mission-de-formateur Show less

Le Cargo Δ Nautical Marketplace
Jan 2019 - Jun 2019UX Lead• Conseil & accompagnement en Design d'Expérience utilisateur pour Le Cargo https://www.lecargo.co/ - 1ère place de marché du matériel nautique neuf et d’occasion. Refonte graphique du site, optimisation de contenu, des parcours de conversion, architecture de l'information et contenu pour le lancement du Blog, maquettes haute définition, recommandations UI et charte graphique.

CERCLOO
Jan 2019 - Jan 2020Startup Advisor• Advisor pour Cercloo - Analyse et recommendations de dossiers startups - https://www.cercloo.com/ - place de marché 100 % digitale où se retrouvent porteurs de projets, advisors et investisseurs.

Caroline Chapel Design
Jun 2019 - nowUX Lead / FormatriceProjets en cours :Ingénierie pédagogique et animation de programmes de formation en Design Thinking & UX Design (présentiel et distanciel)Développement de formats interactifs pour expérimenter les méthodes UX Design & Design Thinking - à travers l’animation d'ateliers collaboratifs personnalisés en fonction de vos besoins. Conception et implémentation de nouvelles approches d'échanges et des partenariats avec les acteurs de la transformation digitale publics et privés pour mieux aligner les besoins de formation et d'accompagnement avec les différentes offres d'expertise. Show less

Cegos
Jan 2020 - nowFormateur entrepriseDans le cadre de ce partenariat, j’interviens aussi bien en Intra qu’en Inter, en présentiel ou à distance.J'interviens sur les thèmes suivants: Ergonomie, UX & CX Design, Rédaction pour le Web, Design Sprint, Culture Digitale, Innover avec le Design Thinking, Conduite du changement, Gagner du temps et de l’efficacité grâce au sketchnoting, Organiser ses idées avec une carte mentaleJe développe également des programmes pédagogiques sur des sujets transverses comme la transformation digitale, l'amélioration continue des processus et des points de contact et le développement d'une culture d'entreprise centrée sur les utilisateurs et les collaborateurs. Show less

Cogito Strategy
Jun 2020 - Jul 2022Formateur entrepriseDans le cadre de ce partenariat, j’interviens surtout avec des entrepreneurs et des salariés en reconversion. Je propose des formations en classe à distance en UX, CX Design, Design Thinking, Design Sprint et stratégie omnicanale centrée utilisateur.
Licenses & Certifications

Google Qualified Individual
Google
Sitecore CMS Advanced User
Sitecore.webp)
Design Thinking: The Beginner's Guide
Interaction Design Foundation (IDF)Jan 2016- View certificate
.webp)
First Aid & CPR
St John Ambulance Australia (NSW)Jan 2017 
Certificat de Compétence en Entreprise
Chambre de Commerce et d'Industrie de Nantes St-NazaireFeb 2019- View certificate
.webp)
The Ultimate Guide to Visual Perception and Design
Interaction Design Foundation (IDF)Oct 2014
Languages
- enEnglish
- frFrench
- spSpanish
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