Daragh Mc Sherry

Experience

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  Self Employed

  May 2008 - Feb 2011

  Freelance Journalist
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  Cornerstone Promotion

  Nov 2010 - Apr 2011

  Digital Press & Social trends
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  Overstockjeweler.com

  Apr 2011 - Nov 2011

  Digital Content Editor
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  Radical (Publicis Direct)

  Jan 2012 - Dec 2014

  Client Manager - Social & Community

  • Social & digital marketing strategy – collaborating with planners across the agency group to build effective and innovate media plans to achieve online and offline objectives for clients.• Client management – managing large scale client relations, presenting strategy, guidance and performance reporting.• Social Media management – defining and implementing social media strategy for large B2C and B2B clients across multiple verticals.• Data Analyst – Responsible for creating advertising efficiencies across multiple ad tools for clients and colleagues.• Social & Digital training – lead social advertisement trainer within Core Media. Collecting, analysing and reporting on industry trends and resulting ad efficiencies.• Social and web content management – responsible for producing and strategizing content across multiple digital and social touch points for PPC/search, social advertising and websites• Direct response & brand campaigns – set up and implemented both large scale brand and awareness advertising campaigns and highly efficient DR campaigns. Show less

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  Google

  Jan 2015 - now

  My job is to help brands grow with sustainable and accountable media, data and measurement solutionsI provide expert consultation across all aspects of the programmatic ecosphere including:- Programmatic media buying- Reporting and attribution- Data management solutions- Creative conceptualization and execution- Analytics interpretation - Business strategy development- Delivering against ROI / ROAS goalsI work across multiple products including:- Doubleclick Bid Manager- Doubleclick Campaign Manager- Doubleclick Studio- Google Analytics 360 Show less

  • Sales Manager - LCS UK & Ireland

    Jun 2022 - now

  • YouTube for Action Lead - LCS UK & Ireland

    Jan 2021 - Jun 2022

  • Media Solutions Manager @ Google

    Mar 2018 - Jan 2021

  • Senior Account Manager - Doubleclick

    Jan 2015 - Mar 2018