Benjamin Yap

Experience

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  PMG Integrated Communications Sdn Bhd

  Jun 2014 - Dec 2014

  Project Executive

  • Assisting project manager on daily task.• Client account servicing • Event organizer for client local and oversea.• Identify client company branding requirement and provide support on production.• Supervise marketing execution behalf of client.• Propose ideas and execute on client Loyalty Programs, Channel marketing programs.

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  Sym World Sdn Bhd

  Dec 2014 - Feb 2015

  Account Executive
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  EMS Discoveria

  Mar 2015 - Jul 2016

  Sales Executive

  Sales• In charge of all account and group sales • Managing the relationship between client and its customers, resulting in increase business by providing solution• Upsell and cross sales on company productCustomer Services-Handling all inbound calls pertaining to customer general enquiries, comments, and other issue.-Dealing with customer for enquiry-Provide company information and profile for investor.-Monitor company email and respond accordinglyMarketing and Advertising-Execute marketing plan and collaterals for campaigns-Liaise with potential brands/companies on branding and partnership to expend publicity.-Coordinator with advertiser, PR Agency, on company quarterly promotion-Oversee and monitor traffic and salesOperation-Sourcing and dealing with various supplier for daily operation usage-Recruiting and delegate task for Junior and partimer-Critical solving technical issue on daily business. Show less

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  ROOTS Asia Pacific

  Aug 2016 - Dec 2017

  Brand Activation

  -Responsible for managing corporate events; proposed concepts and relevant content options to clients based on agency brief.-provide end-to-end event management services from development of event theme or/and concept direction – source, negotiate, engage and coordinate with third party suppliers, vendors, talents, etc. - provide creative development/adaptation services and printing/production of any for marketing collateral and other point of sale materials – arrangements of in-between logistics and transportation for location transfer of either relevant people or necessary event items – closely monitor event milestone in check with a proposed timeline– work out an effective event execution plan within the given budget – assist and supervise execution flow on event days and provide problem-solving suggestions when necessary; observe and analyze overall execution then provide post-event insights and key learning points to clients for future event references.AchievementNeffos X1 consumer launch and product launch.Neffos X1 nationwide roadshow Shell nationwide product roadshow Show less

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  PropSocial

  Dec 2017 - Oct 2018

  Business Development

  • Understanding client sales and marketing direction and provide a suitable solution thru services.• Create branding and business opportunity together with new clients and existing partners on company platform.• Proposed marketing strategies to top management, responsible for planning and provide direction to the various department for execution.• Company branding successful build thru marketing campaign till eastern, northern and southern of Malaysia, organize and drive launches, events and marketing campaign • Accountable and responsible for marketing, planning in the execution of sourcing, dealing with supplies, inventory, and day to day office operation.Achievement PropSocial first Property Expo in 2018 at One World Hotel Show less

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  Realme Malaysia

  Apr 2019 - Nov 2021

  Marketing Project Manager on AIOT Department- Supervise and manage AIOT marketing team ( Public Relation, Marketing )- Identify and market insight analysis on upcoming AIOT products to Malaysia marketMarketing Content- Plan & develop marketing content material for Home, Personal care, Audio & Wearable, Laptop product range.Media Buying & Brand Ambassador Management- Plan & proposed a suitable budget for overall online media buy planning. ( Social media, online media channel)- Analyse & selected suitable brands ambassador & KOL for realme IOT product campaignAchievementrealme Smart TV launch campaign - Historical Shopee record-breaking on Smart TV category during 1st sales. realme personal Card campaign - Top 1 sales on smart scale on Shopeerealme Wearables & Audio Shopee first sales record holder. Show less Marketing Strategy Planning ( Phone & IOT )- Identify the product feature and provide suitable product positioning on the overall marketing directionProduct launch campaign Lead- In-charge of each product launch IMC planning- Project owner on each launch video or event- Project lead on IOT range product launch campaignAchievement2020realme Malaysia 1st TWS ( realme buds air) - Sold out realme Malaysia 1st Wearable launch (realme watch, band) - No1 wearable on Shopee Show less Marketing StrategyDevelop short term growth strategies. Ability to take initiative to identify key opportunities and gaps on top of deeply understanding via analysis of the competitive landscape.Consumer UnderstandingComprehend and able to identify a competitive potential insight that is unique and opportunistic and executing actionable plan set by product manager.Media & Communication PlanExecute plan of A&P spend for product’s ATL communication, working together with Brand Manager to ensure timeliness.Marketing Launch PlansDevelop consumer marketing launch plans for all new product innovations, product re-launches or category thematic P1 campaigns as assigned by line manager, in a timely and accurate manner.Lead point of contact for cross functional team on providing information, planning, task segregation for the campaigns.Key point of contact to manage external agencies/ business partners to meet the campaign deliverables.Market ResearchExecute and value add to research projects planned in support of line managerBrand Image & Brand standardImplement brand guidelines and act as key gatekeeper for all product brand equity materials communicated internally and externallyFinance & BudgetingAccountable for product segment A&P spending, product price margin analysis, product launch demand forecast planning, annual budget planning process and budget reviews.Team managementAchievement2019 realme smartphone 1st Roadshow at Sunway Pyramidrealme 3Pro Product launch - Event Managerrealme 5 Series product launch 4000 realme fans x Sunway Lagoon Campaign Show less

  • Project Lead Marketing

    Oct 2020 - Nov 2021

  • Planning Supervisor - Marketing

    Apr 2020 - Sept 2020

  • Marketing Executive

    Apr 2019 - Jun 2020
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  Smart As Human Sdn Bhd

  Nov 2021 - Jul 2022

  Marketing Lead

  Create awareness for multiple brand in Malaysia includingPR Planning - Nothing Phone (1) Malaysia 360 Marketing - joyami by TOKIT, HeyupEvent Planning - Malaysia 1st OnePlus Pop Up

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  Virtualtech Frontier

  Aug 2022 - Jul 2023

  Marketing Manager
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  Sumo eleven

  Jun 2023 - now

  Senior Event Manager