
Tom Velin
Audit Senior

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About me
Executive Leader | Board of Directors | Qualified Audit Committee Financial Expert | Strategic Advisor | Global Business Strategist | Executive Coach | Company Exit Strategist | High Tech Industries | SaaS
Education

Co-Active Training Institute
2016 -Executive Coach Training
Center for Creative Leadership
2012 - 2012Developing the Strategic Leader
University of Minnesota - Carlson School of Management
-BSB Business Accounting, Business
Experience

Ernst & Young
Jan 1984 - Jan 1988Audit Senior
County Seat Stores, Inc.
Jan 1988 - Jan 1989Accounting ManagerLBO from Carson Pirie Scott.

Telex Communications
Jan 1989 - Jan 1996Corporate ControllerPrivate equity backed company. Highly successful exit to large private equity firm.

Lloyd's Barbeque Company
Jan 1996 - Jan 1998CFO, Assistant SecretaryKey member of management team that led highly successful exit for Company's venture capital shareholders. Reported to CEO.Executive officer responsible for finance, accounting, risk management, treasury, information technology, legal, and administration.

August Technology
Jan 1998 - Jan 2002CFO, Treasurer, Assistant SecretaryLed a $40M IPO (June 2000), one of only a few public offerings at this time priced at or above its original range, ~6x oversubscribed. Co-led, with the CEO, the company’s annual strategic planning process. Led a 13-member team. Reported to CEO.

Advanced Duplication Services
Jan 2003 - Jan 2004CFOOversaw finance, accounting, risk management, treasury, information technology, legal, human resources, purchasing, and administration. Completed acquisition and integration of a $5M Canadian DVD replication business. Negotiated favorable amendments to existing term debt revolving credit line and decreased interest rates. Reported to CEO.

SPS Commerce
Feb 2004 - Jul 2007Executive Vice President, CFO, Assistant SecretaryAn $85M, publicly held NASDAQ (SPSC) SaaS supply chain integrator. 50K+ customers, integrated to 1,500+ retailers and distributors. Led finance, accounting, legal, risk management, and treasury. Managed top and bottom lines during strong double-digit growth periods. Led a 9-member team. Completed a $7.5M Series C stock offering, 65% up round, highly oversubscribed. Effectively completed strategic acquisition and integration of $2M SaaS EDI business. Led the company's strategic planning process. Completed a $2.5M Series B follow-on stock offering. Developed best practices corporate governance process for Compensation and Audit Committees. Reported to CEO. Show less

Experian Healthcare
Jul 2007 - Feb 2014CFO and Senior Vice President of Administration(Formerly SearchAmerica before Dec 2008 acquisition by Experian (EXPN), publicly held FTSE 100 Company $6.6B in revenues). A $350M, (“SaaS”), revenue cycle management solutions company serving 2,500+ healthcare organizations with a direct and partner channel sales approach.Led finance, accounting, risk management, treasury, and administration. Led a 9-member team. Reported to CEO.• Completed the strategic acquisition and integration of a $120M SaaS, hospital-focused, revenue cycle management business (Passport), and the acquisition and integration of a $30M SaaS, physician office-focused, revenue cycle management business (MPV). Identified targets with the President.• Selected as Integration Leader for the MPV acquisition. Managed 20 + work-streams; meeting or overachieving on all milestones, while managing an Integration budget to a $400k (30%) favorable variance.• Developed a new revenue share model, enhancing pricing competitiveness and driving double-digit top-line growth.• Implemented new sales compensation plans that enhanced revenue, grew EBIT, and achieved strong sales growth. Show less

SearchAmerica, A part of Experian
Jul 2007 - Dec 2008Executive Vice President, COO, CFO, and Secretary (SearchAmerica)Led finance, accounting, risk management, treasury, human resources, legal, customer services, account management, implementation, training, and administration. Led a 26-member team. Reported to CEO. Developed a new pricing and product bundling strategy that increased revenue growth by over 50%, and a new sales contract template, scaling and compressing the sales cycle and accelerating billing and revenue recognition. Drove triple-digit YOY EBIT growth while steering top-line growth at solid double-digit rates. Led the sale of SearchAmerica to Experian at 6.25x of TTM revenue. Retained all key personnel after the acquisition. Show less

Coborn's, Inc.
Mar 2014 - Apr 2016Chief Financial Officer & Board of Directors MemberA $1.5B employee-owned, vertically integrated retailer with 135 locations throughout six states in the Midwest.Executive officer responsible for finance, accounting, risk management, treasury, legal, loss prevention, compliance, and administration. Member of the Board of Directors. Led a 45-member team. Reported to the CEO.• Negotiated a new $60M revolving credit facility. Reduced interest rates by 25 basis points and improved terms.• Refinanced the existing term debt with annual savings of $1.5M.• Introduced automated and integrated tools and processes, contributing to a $13M debt reduction in nine months.• Completed strategic acquisition and integration of $85M grocery chain in a new geographic area. Directed the acquired company’s business plan, resulting in overperformance at the bottom line by 15%.• Designed a new bonus to align behavior and achievement to performance, directly accelerating enterprise value.• Led renegotiations of top 30 vendors’ terms. Gained $4.5M in working capital while maintaining existing pricing.• Successfully introduced new monthly cross-functional meetings with tangible action items driving business synergy and holistic collaboration, contributing to 30 basis point improvement in EBITDA % to sales.• In 2014, assumed the role of company expert on ESOP; analyzed and recommended a successful strategy that enhanced equality within the plan, bridging the gap between the "Haves" and "Have Nots." Show less

Greater St. Cloud Development Corporation
Mar 2015 - May 2016Member Board Of Directors
T C Velin Consulting, LLC
May 2016 - nowFounder | Executive Consultant and Business AdvisorSpecializing in strategic planning, exit strategy consulting, acquisition guidance, and financial services for high-growth private & public companies. Partner with PE and VC firms to provide assessments, transaction services, interim financial support, analysis of potential acquisitions, due diligence, & integration services. EXECUTIVE ADVISING | GROWTH STRATEGIES | EXECUTIVE COACHING | SUCCESSION PLANNING• PE Portfolio $50M National SaaS Company: Completed acquisition & integration of a competitor. Aided in transition of the CFO & CEO. Renegotiation of revolving credit facility & enhanced financial metrics. (6 mos.)• PE Portfolio $40M National SaaS Company: Aided in transition of CFO & CRO. Achieved improved financial metrics & implemented the company’s inaugural board package. (7 mos.)• PE Portfolio $85M National Legal Services Placement Company: Advised on positioning the company for formal go-to-market sale process. Worked with BOD and investment bankers to ready the company for sale. Spearheaded the l Quality of Earnings process with an outside transaction services company. Co-led the sale process with CEO. (2 yrs.)• Family-Owned $300M Retail Business: Renegotiated two revolving credit facilities, improved financial metrics, optimized operations & profitability with management, & facilitated the transition to a new CFO. (1.5 yrs.)BUSINESS REVIEW | PORTFOLIO ANALYSIS | RECOMMENDATIONS• Reviewed a $500M Portfolio of Companies under common ownership for a banking institution. Determined viability of each company & recommended retention or divestment. For retained companies, worked with management to enhance operations & profitability, while orchestrating successful sales for those no longer retained. Achieved 100% of debt retirement. (9 mos.)• Conducted a $100M Company Business Review for a bank institution, assessing viability and working with management to enhance operations and profitability, resulting in a successful conclusion. (1.5 Yrs.) Show less

The Bailey Group
Aug 2016 - Nov 2017CEO Advisor & Executive CoachAn executive consultant company serving the U.S. and Canada by partnering with CEOs, executive teams, and non-profit leaders across industries on organizational transformation, including executive coaching, strategy development, and cultural alignment.Provided client CEOs with clarity and certainty essential to leading organizational transformation. Guided executive leadership teams to ensure alignment with the CEO on vision, strategy, and culture. Coached, advised, and trained leaders to activate transformational growth. Reported to the CEO. Show less

Theisen's Home Farm Auto
Nov 2016 - nowBoard Chair; Compensation Committee Chair & Audit Committee ChairTheisen's is a regional retail chain with 24 stores in Iowa and Wisconsin, employing over 1,300 associates. Focused in the growth areas of recreational farmers and hobby ranchers. Also serving outdoorsmen, equine owners, animal/pet owners, rural and urban homeowners, independent business owners, and the traditional farm and ranch customer segments.

University of Minnesota-Twin Cities
Apr 2017 - Aug 2021Advisory Board MemberAdvisory Board Member for the University of Minnesota.
Licenses & Certifications

Chartered Global Management Accountant (CGMA)
Association of International Certified Professional Accountants (AICPA)Jul 2012
Certified Public Accountant (CPA)
Minnesota State Board of AccountancyJan 1985
Honors & Awards
- Awarded to Tom VelinCEO Forum Experian Jan 2012 Selected to participate in Experian's high profile and highly selective CEO Forum.
- Awarded to Tom VelinCFO of the Year Minneapolis St.Paul Business Journal Nov 2008
Volunteer Experience
Board Member
Issued by Sugar Lake Association on Aug 2022
Associated with Tom VelinAthletic Performance Center Steering Committee Member
Issued by University of Minnesota on Sept 2018
Associated with Tom VelinParish Council Chair and Executive Committee member
Issued by St. John Neumann Catholic Church on Jan 1998
Associated with Tom Velin
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