Ali Maghsood

Experience

• 

  Geren

  Sept 2017 - May 2018

  Front-end Developer & Co-founder

  Geran was a platform for buying rural products where users could find and buy organic productsMy main responsibility in Team Geren:- We were able to launch our product using WordPress in the first month and reach a record of 100 payments in the first 2 months.- We were able to attract capital from the Sharif Accelerator- Providing analytical dashboards to investors

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  Cyan Coder

  Jun 2018 - Jun 2019

  Software Engineer

  I entered a software company with a front-end position and was able to increase my skills in back-end programming.- Development of a dedicated content management panel with Laravel 5.x as a service- Development of a management panel to communicate with customers and manage user payments as a service- Development of a system with VueJS so that users can customize the design of the websiteProjects: cova-co.com, kohalin.com, kachiran.com, CyanPanl( E-commerce Managment System, Content Managment System) Show less

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  Botick

  Jul 2019 - Dec 2020

  Product Manager(Buyer)

  - We were able to increase the conversion of product calls by +200%- We were able to increase site traffic by +50% by focusing on the SEO channel- We were able to increase returning users to the site by +30%- We were able to improve the fulfilment by +30% by improving the user experience of PLP pages- Set up the performance marketing infrastructure and develop a growth strategy. - Gathering a set of data to create a data-driven decision-making culture

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  IToll

  Jan 2021 - Dec 2022

  I was promoted at iToll because, in addition to focusing on selling insurance, we created a valuable structure for managing marketing channels. My main achievements from June to Dec were as below:- Led OKR implementation in the marketing team(Performance, Social, SEO, … )- We increased the payment of users per month by +20% (Responsible for the WebEngage project (User Retention Platform) and its integration with the iToll user database (website and application) as a platform for marketing automation.)- We have reduced the cost per app installation by +50%- We increased the cross-selling of iToll users and the share of returning users by +30%- We ran a Google Ads campaign and were able to increase the sales of the car battery product by +70%- We increased the number of users entering the blog by +100% and increased the conversion rate of the blog to the website by +35% Show less When I joined iToll company (less than 10 people team), our most important product was the debt product. My main responsibility was to focus on third-party car insurance sales, build the product strategy, and scale the car insurance product.My main achievements from January to June were as below:- After 2 months of the product launch, we were able to grow the company's revenue by +200% on average in each season.- Managed and led a cross-functional team of 10 people including product managers, data analysts, designers, developers, and QA with agile methodologies.- Completing the insurance product portfolio in iToll by launching the other products: motorcycle insurance and body insurance.- management of marketing channels with a focus on SEO and SMS channels (+5M average SMS per month).- Implementing OKR to decide about iToll Growth Strategy.- Initiated A/B testing for different scenarios on the user journey using Google Optimize. Show less

  • Product Marketing Manager

    Jun 2022 - Dec 2022

  • Product Manager

    Jan 2021 - Jun 2022
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  Ponisha

  Jan 2023 - Sept 2024

  Marketing Manager
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  Wallex

  Oct 2024 - now

  Digital Marketing Manager