Kumudinee Yadav

Experience

• 

  Vodafone Idea Limited

  Jun 2015 - Apr 2019

  Built SPO & KRO channel which comprises of ~14,000 top smartphone and telecom outlets across India. Instrumental in integrating promoter channel of Vodafone & Idea leading to cost optimization of INR 20 Cr p.m. Responsible for strategizing, planning and executing corporate initiatives with the help of 18 circle channel managers. Devised KPIs and benchmarks to ensure high quality acquisition leading to monthly additional revenue of ~95 Cr. Formulated site-wise extraction strategy; increasing SPO outlet productivity by 41%. Responsible for Go To Market Strategies for handset bundle offers with OEMs like Samsung, One Plus Capability Building. Designed Vodafone Promoter Program defining objectives, performance standards, policies and procedures. Formulated onboarding, training and sales development program for 14000 promoters across India. Launched Vodafone Sales Academy App for sales digitization, training & governance of team leads & promoters Show less Led a team of 4 Sales Managers, 9 Distributors & 50 Sales Executives to deliver monthly revenue of INR 4.50Cr. Planned distributor’s purchase & sales targets by evaluating inventory levels & firm’s scheme support. Maintained healthy distributor ROI by re-aligning the territories without any business loss Business Development. Identified market gaps to drive business development resulting in increment of outlet penetration by 27%. Drove sales strategies, product scheme; increased market share and gross share by 1.2 % and 5.3% respectively. Implemented an outlet wise tracking mechanism to increase coverage; 13% YOY growth.Implemented category-wise acquisition drive to improve acquisition quality; 19% YOY growth Show less Consumer SalesLed a team of 2 distributors, 10 pilot sales representatives and executives to deliver business in Nagpur zone. Identified untapped market and developed business by adding new outlets in the distribution network Enterprise Sales. Worked on hunting accounts; on boarded new client, generating revenue worth INR 12 lacs per annum. Proposed customized sales pitch strategy based on the client company profile for a greater effective approach Marketing Analyzed handset ecosystem & penetration to identify critical inhibitors for growth of 2G users in Maharashtra. Devised growth strategy for 2G data consumption for rural customer base of Maharashtra & Goa circle. Conducted primary research in 52 towns involving detailed interviews and GDs to derive consumer insights Marketing Initiatives. Conceptualized effective pull communication strategies along with improving customer experience. Conceptualized Digital Awareness activity aimed at educating the rural customers; 18% growth in 2G UUs. Proposed customized products offering to customers based on their unique segment and behavior Show less

  • Product Manager

    Dec 2017 - Apr 2019

  • Area Sales Manager

    May 2016 - Nov 2017

  • Management Trainee

    Jun 2015 - Apr 2016
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  Maruti Suzuki India Limited

  Apr 2019 - Jan 2023

  Product Manager - Smart Mobility
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  Foundit

  Jan 2023 - now

  Senior Product Manager