Souvanno CHEA

Experience

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  Sokha Phnom Penh Hotel & Residence

  Jan 2008 - Jun 2016

  • Define / Recommend online strategies and consequent action plans for the hotel.• Identify targeted sources of e-business and available e-business opportunities for the hotel.• Consolidate market targets and define goals and personal targets• Ensure the proper utilization of available data from OTA extranets, hotel’s PMS/CRS and other relevant online information sources into basis for effective business strategies.• Develop ecommerce and internet marketing strategies that would increase the hotel’s market share and online presence.• Confers with department heads to discuss and formulate plans for soliciting business.• Set online rate guidelines and parameter to maximize yield of the hotel in consultation with Group Director of Sales & Marketing• Plans releases and feature articles on various online marketing and communication platforms such as blog, Travel Reviews, Meta Search etc.• Provides assistance to hotel personnel in preparing online articles, blogs, FB and other related web platform to be made online to public.• Proactively seeks opportunities (internally and externally) to promote awareness of the hotel and increase the brand’s presence and eventually the room business through the internet.• Seek opportunities to explore and maintain Social Media Networks to engage hotel’s customers.• Regular and close cooperation with the DOSM/FC and relevant depts in ensuring targets are met and costs are effectively controlled.• Engaging people via the Social Media platform for the better visitors in website traffic and image of product, service, or promotion.• Ensuring and monitoring the IPTV that it is up-to-date of any information related to hotel.• Controlling the movie on demand in IPTV in order to make sure that it is working smoothly with the proper price tagged. Show less • Identify targeted sources of e-business and available e-business opportunities for the hotel.• Consolidate market targets and define goals and personal targets• Ensure the proper utilization of available data from OTA extranets, hotel’s PMS and other relevant online information sources into basis for effective business strategies.• Develop ecommerce and internet marketing strategies that would increase the hotel’s market share and online presence.• Confers with department heads to discuss and formulate plans for soliciting business.• Set online rate guidelines and parameter to maximize yield of the hotel in consultation with Group Director of Sales & Marketing• Plans releases and feature articles on various online marketing and communication platforms such as blog, Travel Reviews, e-Magazine etc.• Provides assistance to hotel personnel in preparing online articles, blogs, FB and other related web platform to be made online to public.• Proactively seeks opportunities (internally and externally) to promote awareness of the hotel and increase the brand’s presence and eventually the room business through the internet.• Seek opportunities to explore and maintain Social Media Networks to engage hotel’s customers.• Regular and close cooperation with the DOSM/FC and relevant depts in ensuring targets are met and costs are effectively controlled.• Provide accurate reporting in the Weekly/Monthly & Quarterly Reports to the GDOSM or ARDM for review.• Ensure Support Team employees have a complete understanding of rules and regulations, and that behavior complies.• Monitor Support Team employee morale and provide mechanisms for performance feedback and development.• Shows awareness of markets and ensures up-to-date knowledge of competitors; demonstrates an awareness of new business opportunities and seizes and acts upon them is aware of financial issues such as profits and losses; Identifies opportunities to reduce costs using the most cost-effective methods Show less • Collecting and supervising data loading on website (property information, photos).• Managing the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns.• Developing and overseeing the effective planning, QA and execution of content on the website and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing.• Handles all Social Networking Sites associated with all OTAs.• Maintain and develop the web promotional plan.• Web analytics: complete weekly website reviews and provide feedbacks to the Sales Manager.• Plan and coordinate all necessary email to web promotions with the creative, Worldhotels team.• Managing the cycle of new Sokha Hotels & Resorts products launches. This will involve communicating with the corporate office team to ensure that new products are added on time and to company standard.• Plan relevant promotions where necessary not only to ensure that Sales targets are met, but also to keep the site-up-to-date and relevant to the customer: Work with other teams (Corporate Sales) to ensure that all necessary elements are completed to fulfill the promotion.• Forecasting on production for account handle by comparing to last year and budget and taking action immediately as it is necessary if the production on the book is lower than expectation.• Targeting the new potential market with efficiency Sales Tactics and Strategies. Show less • To record production for all promotions which were published or prepared by Sales & Marketing Department for current & future references.• To do daily Room Occupancy Forecast report and send it to all departments concerned.• To do monthly report of total room production for Travel Agent, Corporate Business, and Online Travel Agent (OTA).• To prepare End of Month (EOM) Report by analyzing segmentation, guest review, and geographic (nationality) and submit to Front Office Manager.• To ensure that billing and credit agreements are managed and controlled.• To ensure the hotel meets revenue targets. • To actively seek all sales and revenue opportunities both internal and external to increase the profile of the hotel. • Generating and implementing new sales and marketing initiatives to increase ecommerce sales and profitability.• Maintain revenue reporting system and analyses reservation patterns per hotel and per country.• Participating in the development and execution of strategic and tactical business plans with other members of the cross functional team supporting the ecommerce strategy. Show less • To give training and coaching to subordinates as to maintain and provide efficient and courteous service in handling reservations in accordance to the policies and procedures as established by the Hotel.• To up sell all guestrooms in order to maximize the sales of the Hotel. The objectives of up selling include exposing the guest to the highest quality products and service in an effort to make the guest’s stay more enjoyable.• To liaise business with Executives of various travel agencies from both overseas and local.• To look after the sales of hotel rooms and always up sell the higher tariff so that the highest possible room rates are maintained. • To provide courteous and professional service and to maintain good working relationship with all colleagues throughout the hotel. • To work with sales department to ensure the International Reservations System has been informed of our reservation status when critical booking situation is anticipated. • To liaise with Sales department to ensure all contract and agreement are properly maintained and installed rates in Opera system are up-to-date. Show less • To handle all the incoming and outgoing correspondence, fax, e-mail concerning rooming reservations, (Group/FIT) amendments and cancellation and all related correspondence.• To check and ensure all room reservations are properly prepared and accurately handling.• Ensure that all incoming and outgoing facsimile are properly handled and action accordingly• Effectively deals with customer complaints and follows necessary steps to ensure guest’s satisfaction• Check daily reservation correspondence, ensuring all special requests and VIP guest are properly attended.• Ensure the required advanced deposits are received according to the contract• Provides value-added service to customers by doing whatever reasonable or possible to meet or exceed customer expectations• Maintain statistics on rooms, reservation and wholesaler and charter production• To assist the Front Desk activities as and when it is required. Show less • Sell rooms by telephone at the maximum possible rate.• Handles reservations inquire in a courteous and efficient manner. Process and enter into computer all reservations, cancellations, amendments and confirmations.• Keeps the Reservation Office clean and tidy at all times• Fully conversant with all hotel facilities and actively promotes them• Files all reservation correspondence in the standard manner• Ensures all hotel policies on conduct, safety and fire regulations are maintained and is knowledgeable on all emergency and evacuation procedures• Fully conversant with all rates, packages, and promotions offered by the hotel Show less

  • e-Commerce Manager

    Dec 2014 - Jun 2016

  • Assistant e-Commerce Manager

    Jan 2014 - Nov 2014

  • e-Commerce Executive

    Oct 2012 - Dec 2013

  • Reservation Manager

    Dec 2011 - Sept 2012

  • Assistant Reservation Manager

    Nov 2009 - Nov 2011

  • Reservation Supervisor

    Apr 2008 - Oct 2009

  • Reservation Agent

    Jan 2008 - Mar 2008
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  Garden City Hotel

  Jul 2016 - May 2019

  Ecommerce Manager

  • Define / Recommend online strategies and consequent action plans for the hotel.• Identify targeted sources of e-business and available e-business opportunities for the hotel.• Consolidate market targets and define goals and personal targets• Ensure the proper utilization of available data from OTA extranets, hotel’s PMS (Comanche) and other relevant online information sources into basis for effective business strategies.• Develop ecommerce and internet marketing strategies that would increase the hotel’s market share and online presence.• Confers with department heads to discuss and formulate plans for soliciting business.• Set online rate guidelines and parameter to maximize yield of the hotel in consultation with Group Director of Sales & Marketing• Plans releases and feature articles on various online marketing and communication platforms such as blog, Travel Reviews, Meta Search etc.• Provides assistance to hotel personnel in preparing online articles, blogs, FB and other related web platform to be made online to public.• Proactively seeks opportunities (internally and externally) to promote awareness of the hotel and increase the brand’s presence and eventually the room business through the internet.• Seek opportunities to explore and maintain Social Media Networks to engage hotel’s customers.• Regular and close cooperation with the DOSM or FM and relevant department in ensuring targets are met and costs are effectively controlled.• Engaging people via the Social Media platform for the better visitors in website traffic and image of product, service, or promotion.• Monitoring, Controlling, and Updating Hotel Website for both contents and Internet Booking Engine.• Monitoring the budget implement through Digital Marketing such as CPC (Cost Per Click) and Social Media Campaign.• Controlling Reservation Department for a better performance and directly driving revenue. Show less

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  Phnom Penh Hotel

  Jul 2017 - May 2019

  E-Commerce Manager
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  Foreign Trade Bank of Cambodia

  Jun 2019 - now

  Executive Assistant To Chief Executive Officer