Phil Bratter

Experience

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  PEOPLE Magazine | PEOPLE.com

  Jan 2006 - Jan 2007

  Design Director Product Development

  • Led a team of 30 to expand the brand by launching new products and enhancing the visual appeal of established products, resulting in the People brand ranking #3 on Adweek’s Brand Blazers list.

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  Bath & Body Works

  Jan 2007 - Jan 2008

  Art Director, Brand & Photography

  • Developed and aligned the seasonal brand image online, in collateral and across 1,500 store locations.• Promoted within ~1 year to lead the Victoria’s Secret Design Innovation team and act as the main point of contact to oversee hiring, creative teams, and be a liaison to external design and brand agencies.

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  Victoria's Secret

  Jan 2008 - Jan 2012

  Creative Director

  • Collaborated with leadership to launch innovative initiatives across direct and in-store channels, while driving three consecutive holiday seasons that generated 40% YoY revenue.• Collaborated with typography firms to create four custom fonts for VS and PINK, and developed a new VS logo mark used across apparel, in-store, and direct channels.

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  Ziff Davis

  Jan 2012 - Jan 2013

  Senior Creative Director

  • Partnered with tech teams, executives, and external agencies to launch an e-commerce mobile app, generating $100K/month in additional revenue, resulting in a 60% increase in subscription revenue in ~6 months.

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  Century 21 Stores

  Jan 2013 - Jan 2014

  Senior Design Director Brand & UXD

  • Led the end-to-end design and development of an e-commerce site, which resulted in a 94% increase in online revenue and 52% increase in site traffic within 1 year.• Managed cross-functional teams of designers, copywriters, engineers, developers, and photographers, optimizing processes and implementing project management best practices for digital marketing collateral. • Collaborated with development and engineering teams to redesign the product detail pages (PDP), which enhanced the user experience, providing advanced security measures and optimizing the entire checkout process, resulting in increased sales. Show less

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  Amazon

  Jan 2014 - Jan 2015

  Senior Creative Director I Quidsi

  • Successfully executed rebrand strategy, enhancing the user experience through improved visual appeal and usability, resulting in a 24% increase in sales and enhanced customer engagement and loyalty.

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  Audible

  Jan 2015 - Jan 2024

  Creative Director Global Brand

  • Established and led two creative organizations—Brand Marketing and Internal Brand Creative, which developed the foundation of all aspects of the brand experience. Implemented dynamic systems and elements that formed the brands visual approach ensuring consistency and cohesion across all markets and touch-points for customers, and employees.• Conceptualized and executed the renovation, environmental, and interior design of 6 floors at Newark HQ and two floors in Boston, bringing the brand story and values to life by creating custom wall coverings, signage, lighting structures, biophilic moments, interactive installations, immersive content experiences, and a custom-built internal social media platform.• Led creative vision for 7 teams including Brand Systems & Photography, Content Branding, Corporate Brand & Events, Social Impact Branding, Employer Brand, Workplace Design & Employee Experience teams overseeing creative strategy, concept development, and brand assets for multimedia experiences, websites, apps, videos, pop-ups, and new products that align with business goals, enhance culture and optimize costs. • Led the design and implementation of 10 branded workspaces across 3 geographic locations, guiding the creative strategy across 5 global teams, aligning with global brand and marketing, resulting in receiving several awards for brand recognition.• Built, managed, and retained high-performing teams of 10+ through strategic hiring, training, and mentoring.• Oversaw brand, product and social campaigns, managing the creative process from agency and third party selection to onsite photography direction, editing and post-production.• Collaborated with celebrities to shape creative vision of promotional campaigns, digital content, and PR assets.• Partnered with cross-functional teams on customer-facing products, including launching the first iOS application. Show less