Meshach Abraham

Experience

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  AIESEC Bangalore

  Apr 2014 - Aug 2015

  Team Member

  Worked in the "Global Talent" DivisionInstrumental in enrollment of students onto the Internship programs.

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  Viacom18 Media Private Limited

  Apr 2016 - Apr 2017

  Marketing Team Member

  Worked with viacom18's Marquee brands - Vh1 , Comedy central and Colours infinity as a youth influencer.•Acquired over 12 sponsorship clients across the city, successfully crossing the target in three months.•Engaged with different segments of audience by organizing various events under the VH1 umbrella to create a wholesome brand image and delivered over 500 potential leads.•Collaborated with content curators and institutions to improve social media presence by organizing promotion campaigns and eight advertising events that led to 40% growth in following. Show less

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  Volvo Construction Equipment

  Jan 2017 - Feb 2017

  Manufacturing Engineer

  •Directed a cross-functional team to technically assess assembly layout using time and work study techniques and proposed a modified layout that reduced TAKT time by 7%.•Developed optimized equipment operation strategies to improve the crane lift usage by 22% hence, reducing the average power consumption of the plant to the tune of 15%.•Reduced damage of auxiliary machine parts during transportation by designing customized containers using 3D modeling software SolidEdge.•Spearheaded an operational efficiency initiative to streamline the use of statistical control and monitoring techniques for manufacturing process and reduced discards by 12%. Show less

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  Defense Research and Development Laboratory

  Jan 2018 - Mar 2018

  Mechanical Engineering Intern

  •Proposed process optimization techniques for sheet metal assembly and welding involved in small turbo fan production line to increase production efficiency by 26%, which was implemented by the organization.•Spearheaded an operational efficiency initiative to streamline the use of statistical control and monitoring techniques for manufacturing process and reduced discards by 12%.

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  Built story LLC - MEMPDC Consulting

  Sept 2018 - Dec 2018

  Student Consultant

  •Crafted the app launch and go-to market strategy for the mobile application, focusing on augmented reality feature of the app to increase customer awareness. •Identified and segmented the market via customer reviews and interaction with users on the mobile application to increase marketing return on investment by 40%.

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  Mi-Corporation

  Jun 2019 - Aug 2019

  Product Management Intern

  •Analyzed survey data using SQL from 4000 respondents by performing what if analysis and generated statistical wallet share insights for senior management to support pricing decisions•Developed operational dashboards on Tableau from transaction database for managers to revise and visualize performance; decreasing the sales quotation time by 45% •Identified 3 strong investment opportunities for the company, by conducting in-depth market analysis which included exploring market size, competitive landscape, revenue streams, and profitability assessment Show less

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  Numerator

  Feb 2020 - Aug 2023

  •Develop robust data analyses leveraging consumer panel data to craft compelling data stories that drive client business decisions•Built two operational dashboards that visualize key category performance trends and eliminated the need to run multiple reports; resulting in 60-70% decrease in reporting time and encouraged self-sufficiency in daily data needs•Enhanced platform capability by brining voice of clients back to product team and worked cross-functionally in developing, prototyping and piloting new solutions Show less

  • Consultant

    Aug 2022 - Aug 2023

  • Senior Analyst

    Nov 2021 - Aug 2022

  • Business Analyst

    Feb 2020 - Nov 2021
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  Walmart

  Aug 2023 - now

  Manager, Marketplace Strategy & Operations