Michelle Chalmers

Michelle Chalmers

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location of Michelle ChalmersCaistor Centre, Ontario, Canada

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  • Timeline

  • About me

    Manager, Events

  • Education

    • Sheridan College

      2015 - 2015
      Graduate Certificate Marketing/Marketing Management

      Activities and Societies: Marketing Management Professional Development Series Through my studies at Sheridan College I have broadened my educational background and gained valuable experiences working with real world companies such as Sales Force, Campbell’s Soup, FDC International and Second Cup. Through projects and presentations I was able to demonstrate my written and verbal skills as well as my eagerness to expand my knowledge in any given field. By working in diverse teams I have expanded my knowledge in time management, collaboration and conflict resolution

    • Brock University

      2009 - 2013
      Bachelor of Business Administration (BBA) Marketing
  • Experience

    • Brock University

      Sept 2011 - Dec 2014

      • Acted as the main resource person and primary contact to all Brock Card clients and partners• Ensured accurate reconciliation of daily deposits as well as monthly and yearly budgets by consistently managing sales• Worked with a variety of Point of Sales (POS) throughout the university, insuring they were running efficiently and reporting correct sales by troubleshooting, repairing and configuring when needed.• Trained, scheduled and assigned tasks to student staff by demonstrating clear communication between all members• Acted as a liaison with all vendors on system problems; reporting issues, vendor payments, commissions, disputed charges, etc.• Developed, recommended and implemented strategies, initiatives and action plans to support the vision and goals of the department and other functional areas• Acted as a representative of the Brock Card office at both on and off campus events, providing Brock Card services when required• Accountable for mid-year and year end reconciliation of meal plan funds and on campus food services department Show less • Ensured that all daily activities of the Brock Card office were completed efficiently, in a timely, accurate manner and that all supporting documentation was provided following all university policies and procedures• Accountable for the timely production of identification cards, and the inputting of financial processes, including user deposits into the OneCard system, vendor transactions, end of day processes and system routines • Promoted meal plan and flex dollar sales to the Brock University community including students, faculty and staff• Provided daily customer service to all Brock University personnel, including faculty, staff, students, parents, visitors, community members and clientele • Performed refunds and internal charges in accordance to department policies and procedures under the direction of the System Administrator Show less

      • Office Administrator

        Dec 2013 - Dec 2014
      • Administrative Assistant

        Sept 2011 - Dec 2013
      • Office Assistant

        Aug 2011 - Aug 2013
      • Visitor Services Assistant

        Sept 2011 - May 2013
    • Leadership Niagara

      Sept 2012 - Jun 2013
      Marketing Coordinator

      • Took part in the organization of Learning Days (i.e. setup, scheduling, etc.)• Created informational and marketing material (i.e. flyers, media releases, company literature, participant biographies, etc.) using Microsoft programming • Produced invoices for participating companies and businesses for accurate financial records• Reviewed and recorded participant evaluation forms and meeting minutes

    • Sheridan

      Jan 2015 - Aug 2015
      Office Assistant

      Alumni Advancement Office• Answered all incoming emails regarding special events, alumni benefits or general inquires • Updated Sheridan alumni database with current information as well as researched previous alumni for current work experience and/or professional accomplishments

    • ACI Brands, Inc

      Aug 2015 - Dec 2015
      Junior Sales Coordinator (Co-op)

      • Responsible for ensuring that all customer presentation forms are completed accurately and in a timely manner• Provide administrative support in all facets of the sales divisions to the Account Manager • Provide sales and marketing support to both internal and external customers• Demonstrate product and company knowledge at trade shows by communicating with buyers and other vendors

    • Candybox Marketing

      Jan 2016 - Mar 2019

      • Launch innovative and successful Google AdWords and Facebook advertisingcampaigns that gain traffic and qualified leads for clients.• Monitor Google Analytic website traffic to ensure the success of campaigns.• Provide monthly reports that outline trends, conversions and other relevant activityfor each client as well as the next steps for any improvements.• Create visually appealing and strategic landing pages for various clients throughUnbounce.• Manage clients monthly advertising budgets, to ensure effectiveness and efficiencyof their campaigns Show less • I help our clients achieve their brand vision in the digital space through strategic advice and streamlined project management. • I strive to deliver top quality projects on time, within budget, and with a high degree of client and team satisfaction. • I produce the required project documentation as well as preparing documents and other creative assets for designers and developers.• I help clients develop a web presence that generates leads and creates conversions. • I am responsible for ensuring that relevant clients and in house team members are kept up to date on project developments (i.e. changes in timings, costs or if any issues arise) Show less

      • Campaign Manager

        Sept 2018 - Mar 2019
      • Project Manager

        Jan 2016 - Mar 2019
    • GEOTAB

      Mar 2019 - now
      • Manager, Events

        Nov 2023 - now
      • Senior Corporate Events Specialist

        Jan 2021 - Dec 2023
      • Marketing Event Specialist

        Mar 2019 - Jan 2021
  • Licenses & Certifications

    • AODA Certified

      Accessibility for Ontarians Disability Act
      Sept 2010
    • Brand New Brand

      Coursera
      Sept 2018
      View certificate certificate
    • Ideas from the History of Graphic Design

      Coursera
      Jul 2018
      View certificate certificate
    • CPSA Certified

      Canadian Professional Sales Association
      May 2014
    • Fundamentals of Graphic Design

      Coursera
      Apr 2018
      View certificate certificate
    • Analytics Certified

      Google
      Aug 2018
    • Smart Serve Certified

      Smart Serve Ontario
    • Introduction to Typography

      Coursera
      May 2018
      View certificate certificate
    • Introduction to Imagemaking

      Coursera
      Jun 2018
      View certificate certificate
    • Managing Project Risks and Changes

      Coursera
      Mar 2017
      View certificate certificate
    • Digital Event Strategist (DES)

      PCMA
      Dec 2020
    • Content Marketing

      HubSpot
      Jun 2020
      View certificate certificate
    • Introduction to Project Management Principles and Practices Specialization

      Coursera
      Jun 2017
      View certificate certificate
    • Project Management Project

      Coursera
      Jun 2017
      View certificate certificate
    • Adwords Certified

      Google
      Aug 2018
    • Budgeting and Scheduling Projects

      Coursera
      Feb 2017
      View certificate certificate
    • Initiating and Planning Projects

      Coursera
      Jan 2017
      View certificate certificate