
Michelle Chalmers

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About me
Manager, Events
Education

Sheridan College
2015 - 2015Graduate Certificate Marketing/Marketing ManagementActivities and Societies: Marketing Management Professional Development Series Through my studies at Sheridan College I have broadened my educational background and gained valuable experiences working with real world companies such as Sales Force, Campbell’s Soup, FDC International and Second Cup. Through projects and presentations I was able to demonstrate my written and verbal skills as well as my eagerness to expand my knowledge in any given field. By working in diverse teams I have expanded my knowledge in time management, collaboration and conflict resolution

Brock University
2009 - 2013Bachelor of Business Administration (BBA) Marketing
Experience

Brock University
Sept 2011 - Dec 2014• Acted as the main resource person and primary contact to all Brock Card clients and partners• Ensured accurate reconciliation of daily deposits as well as monthly and yearly budgets by consistently managing sales• Worked with a variety of Point of Sales (POS) throughout the university, insuring they were running efficiently and reporting correct sales by troubleshooting, repairing and configuring when needed.• Trained, scheduled and assigned tasks to student staff by demonstrating clear communication between all members• Acted as a liaison with all vendors on system problems; reporting issues, vendor payments, commissions, disputed charges, etc.• Developed, recommended and implemented strategies, initiatives and action plans to support the vision and goals of the department and other functional areas• Acted as a representative of the Brock Card office at both on and off campus events, providing Brock Card services when required• Accountable for mid-year and year end reconciliation of meal plan funds and on campus food services department Show less • Ensured that all daily activities of the Brock Card office were completed efficiently, in a timely, accurate manner and that all supporting documentation was provided following all university policies and procedures• Accountable for the timely production of identification cards, and the inputting of financial processes, including user deposits into the OneCard system, vendor transactions, end of day processes and system routines • Promoted meal plan and flex dollar sales to the Brock University community including students, faculty and staff• Provided daily customer service to all Brock University personnel, including faculty, staff, students, parents, visitors, community members and clientele • Performed refunds and internal charges in accordance to department policies and procedures under the direction of the System Administrator Show less
Office Administrator
Dec 2013 - Dec 2014Administrative Assistant
Sept 2011 - Dec 2013Office Assistant
Aug 2011 - Aug 2013Visitor Services Assistant
Sept 2011 - May 2013

Leadership Niagara
Sept 2012 - Jun 2013Marketing Coordinator• Took part in the organization of Learning Days (i.e. setup, scheduling, etc.)• Created informational and marketing material (i.e. flyers, media releases, company literature, participant biographies, etc.) using Microsoft programming • Produced invoices for participating companies and businesses for accurate financial records• Reviewed and recorded participant evaluation forms and meeting minutes

Sheridan
Jan 2015 - Aug 2015Office AssistantAlumni Advancement Office• Answered all incoming emails regarding special events, alumni benefits or general inquires • Updated Sheridan alumni database with current information as well as researched previous alumni for current work experience and/or professional accomplishments

ACI Brands, Inc
Aug 2015 - Dec 2015Junior Sales Coordinator (Co-op)• Responsible for ensuring that all customer presentation forms are completed accurately and in a timely manner• Provide administrative support in all facets of the sales divisions to the Account Manager • Provide sales and marketing support to both internal and external customers• Demonstrate product and company knowledge at trade shows by communicating with buyers and other vendors

Candybox Marketing
Jan 2016 - Mar 2019• Launch innovative and successful Google AdWords and Facebook advertisingcampaigns that gain traffic and qualified leads for clients.• Monitor Google Analytic website traffic to ensure the success of campaigns.• Provide monthly reports that outline trends, conversions and other relevant activityfor each client as well as the next steps for any improvements.• Create visually appealing and strategic landing pages for various clients throughUnbounce.• Manage clients monthly advertising budgets, to ensure effectiveness and efficiencyof their campaigns Show less • I help our clients achieve their brand vision in the digital space through strategic advice and streamlined project management. • I strive to deliver top quality projects on time, within budget, and with a high degree of client and team satisfaction. • I produce the required project documentation as well as preparing documents and other creative assets for designers and developers.• I help clients develop a web presence that generates leads and creates conversions. • I am responsible for ensuring that relevant clients and in house team members are kept up to date on project developments (i.e. changes in timings, costs or if any issues arise) Show less
Campaign Manager
Sept 2018 - Mar 2019Project Manager
Jan 2016 - Mar 2019

GEOTAB
Mar 2019 - nowManager, Events
Nov 2023 - nowSenior Corporate Events Specialist
Jan 2021 - Dec 2023Marketing Event Specialist
Mar 2019 - Jan 2021
Licenses & Certifications

AODA Certified
Accessibility for Ontarians Disability ActSept 2010- View certificate

Brand New Brand
CourseraSept 2018 - View certificate

Ideas from the History of Graphic Design
CourseraJul 2018 
CPSA Certified
Canadian Professional Sales AssociationMay 2014- View certificate

Fundamentals of Graphic Design
CourseraApr 2018 
Analytics Certified
GoogleAug 2018
Smart Serve Certified
Smart Serve Ontario- View certificate

Introduction to Typography
CourseraMay 2018 - View certificate

Introduction to Imagemaking
CourseraJun 2018 - View certificate

Managing Project Risks and Changes
CourseraMar 2017 
Digital Event Strategist (DES)
PCMADec 2020- View certificate

Content Marketing
HubSpotJun 2020 - View certificate

Introduction to Project Management Principles and Practices Specialization
CourseraJun 2017 - View certificate

Project Management Project
CourseraJun 2017 
Adwords Certified
GoogleAug 2018- View certificate

Budgeting and Scheduling Projects
CourseraFeb 2017 - View certificate

Initiating and Planning Projects
CourseraJan 2017
Languages
- enEnglish
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