Alberto Ruffoni DipWSET

Experience

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  IRI

  May 2013 - Mar 2014

  Market Research (Client Solutions Management)

  Multisource research of FMCG market information- Managing databases: OSA (Oracle), Compagnion (Citrix), PlusSuite (IRISoftware)- Reviewing and improving final deliverable work to the client (Excel, Powerpoint)Accounts: García Carrión, Schweppes, Kellogg's, 3M, Nutrition & Santé...

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  Fundación ONCE / Inserta

  May 2014 - Sept 2014

  Art Marketing and Communications

  Analysing, designing, scheduling and improving Marketing Plan at 'V Bienal de Arte Contemporáneo Fundación ONCE' through GACMA.- Audience researching, Database managing, Mail marketing (Mailchimp)- Maintaining institutional relationships: asociations, academic centres, collaborators…- Producing events: exhibition opening, seminars, workshops, guided tours.Communications volunteering at 'Sala Cambio de Sentido' during the 'Costuras a flor de piel' exhibition (PhotoEspaña’14)- Designing and editing accessible art content at salacambiodesentido.com- Managing digital social network- Exhibition opening, press conference, seminars, workshops, guided tours Show less

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  Guía Peñín

  Sept 2014 - Sept 2017

  Tasting, describing and rating wines from Spain, Mexico, Argentina and Chile, as well as vermouths and spirits from all over the world:- Visiting producing areas from Spain, Argentina and Chile.- Communicating with PDO institutions, producers and media.- Researching new launches in the Spanish wine market.- Managing databases, categories and tasting descriptors.Writing editorial content about wine, cocktails and gastronomy (web/printed). - Researching and analyzing statistics to produce data presentations and reports. - Editing, designing and uploading content to Guia Peñín website.Contributing for the following publications: Guía Peñín de los Vinos de España 2018, Guía Peñín de los Cavas y otras Burbujas 2017, Guía Peñín de los Destilados y la Coctelería 2017, Guía Peñín de los Vinos de Argentina 2017, Guía Peñín de los Vinos de Chile 2017, Guía Peñín de los Vinos de México 2017, Guía Peñín de los Vinos de España 2017, Guía Peñín de los Destilados y la Coctelería 2016. Show less Organising, commercialising and producing wine and spirits events and advertisement products. - Communicating with wineries, stakeholders and professionals. - Feeding and updating databases.International showrooms in Mexico DF, New York, Moscow and Tokyo; wine galleries in Düsseldorf (ProWein) and Singapour (ProWine).Showrooms in Spain: Salón de los Mejores Vinos de España (Madrid), Salón de las Estrellas (Madrid, Barcelona), Salón Selección Guía Peñín (Bilbao), Salón del Cava (Madrid), Salón de los Destilados Premium (Madrid), Salón del Cocktail (Madrid). Show less

  • Taster & Contributor Editor

    Jan 2016 - Sept 2017

  • Communications & Events

    Sept 2014 - Dec 2015
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  Alberto Ruffoni

  Sept 2017 - Jun 2022

  Consultant & Contributor Editor

  Designing wine and beer menus and food pairings for Heineken and Formaje:- Selecting providers for the wine menu of Formaje cheese shop.- Choosing Heineken's beers and matching them with the food menus of different hospitality companies as a Trade Marketing tool. Educating private groups and clients of Heineken and Guía Peñín Tasting School on beer and wine:- Designing and giving lessons on tasting and pairing to international attendees.- Selecting, cellaring and serving beer and wine.Serving beer and wine at La Caníbal and Bendito, specialized in craft beverages:- Food and beverage suggestions, explanations, pairings and service.- Stock control, private events and market explorationWriting about wine different different blogs Show less

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  Guía Peñín

  Jan 2018 - May 2020

  Designing and implementing Corporate Digital Strategy, reporting to the General Manager:- Researching online wine market.- Analyzing internal working processes.- Organizing the company's digital assets.- Coordinating work flow calendars, teams and resources. Tasting, describing and rating wine for Guía Peñín to Spanish Wine 2019, 2020 and 2021:- Visiting producing areas, communicating with PDO institutions, producers and media.- Researching new launches in the Spanish wine market.

  • Project Manager

    Jan 2019 - May 2020

  • Wine Taster

    Jan 2018 - May 2020
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  DESCENDIENTES DE J PALACIOS SL

  Sept 2018 - Sept 2018

  Harvest Worker

  Supporting every winery task during harvest:- Picking, tasting and analyzing grape, must and wine samples - Monitoring fermentations (density, PH).- Daily pumping overs and punching downs.- Maintenance and cleaning of vats and facilities.- Grape reception.

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  Vino & Compañía

  Nov 2020 - Jan 2021

  Sourcing & Sales Specialist

  Developing a complete International wine selection: - Researching, contacting and building relations with International wine providers from Spain, analyzing their portfolios and attending their private tastings.- Selecting, negotiating and purchasing +400 wines.- Designing and implementing product exhibition.Assisting clients and Customer Care:- Suggesting Wines and Vermouths to consumers according to their preferences.- Answering client questions on production (viticulture, enology), cellaring and service (temperature, aeration, food matching, glassware…).- Managing stock, reception, cellaring and exhibition.- Attending orders and shipments.- Christmas campaign. Show less

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  Cuenllas

  Apr 2021 - Oct 2021

  Sommelier

  Collaborating on every aspect of the Opening from scratch.Supporting Cellar Management: - Helping to consolidate data for the Wine Menu and Sales System.- Filling the Wine Cellar from the very beginning.- Receiving, Stocking and Exhibiting new wines.Serving and Assisting Clients:- Implementing an appropriate Mise en Place.- Suggesting Wine & Dishes according to guest's preferences.- Communicating with the Kitchen- Serving food and drinks while answering technical questions. Show less

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  La Caníbal

  Oct 2021 - Jun 2022

  Head Sommelier

  Managing Service and Costumer Care: - Assuring an appropriate Mice en Place, Service and Customer Satisfaction.- Communicating directly with the Owner, Chef & Kitchen.- Closing Restaurant & Cash Desk.Conducting the whole Wine Section: - Leading, Organizing and Training the Wine Team.- Designing a +350 Wine List: Negotiating +30 suppliers; Selecting, Ordering, Cellaring and Exhibiting +750 references; updating Sales System.- Controlling Stock and Inventories.Serving and Assisting Clients:- Suggesting Drinks (Wine, Beer, Cider, Vermouth, Spirits…), dishes and pairings, according to guest's preferences.- Answering customer's technical questions on F&B Production, Cellaring and Service. Show less

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  Joël Robuchon España

  Jun 2022 - May 2023

  Wine Director

  Conducting the whole wine section from scratch:- Hiring, training & leading the wine team.- Designing a +1000 wine list: negotiating +60 suppliers; selecting, ordering, cellaring & exhibiting +1250 references; feeding sales system & stock updating.- Controlling stock & inventory.Serving & assisting clients:- Assuring an appropriate mice en place, wine service & customer satisfaction.- Suggesting wines & food pairings according to guest's preferences.- Answering customer's technical questions on wine production, cellaring & service. Show less

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  Alberto Ruffoni

  Jun 2023 - now

  Wine Consultant

  Communicating Wine easily:- Teaching 'Sommelier Fundamentals' at MACC's 'Gastronomy and Culinary Innovation' degree, Comillas University.- Tasting for Guía de Vinos ABC, Decanter World Wine Awards & Grandes Pagos de España Committee.- Writing about gastronomy, wine & hospitality at El Pais.- Participating in podcasts, conferences & interviews.Creating wine events for companies & private groups:- Designing creative concepts suited to client needs and expectations.- Finding and negotiating the most appropriate locations. - Sourcing wines & gastronomic products.- Implementing events & imparting tastings.Consulting wineries, distributors and retailers:- Improving products, portfolios, menus & service operative.- Business developing for Eclèctic Vins importer. - Training sales & floor staff. Show less