Sarah Chen Lin

Experience

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  Freelance (Self employed)

  Jul 2011 - now

  Global Marketing & Communications Consultant | Transcreator | Voice Over Artist

  MARCOMM: Optimized marketing strategies & communications materials for businesses in France, USA, Taiwan, and China. Featured clients: Acer Group, Giant Group, Okuma Fishing, RI-THAI International Inc., Inna Organic, Blatage Coffee.INTERPRETATION: Facilitated cross-cultural business collaborations for ENSANCHE CO., LTD. 尹錩有限公司, Industrias Tornolara, Construcciones y Auxiliar de Ferrocarriles, and Oficina Económica y Cultural de Taipei en Venezuela.VOICE-OVER: Recorded training materials for Acer and different branches of the Taiwan government via Hong Yan Translation Co. Ltd. Show less

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  Radio Taiwan International

  Feb 2012 - Feb 2013

  Broadcaster & Producer

  Crafted scripts and produced 50 episodes on environmental issues, innovations, and social movements in Taiwan for a Spanish-speaking international audience.

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  National Taiwan University

  Mar 2012 - Mar 2013

  Product Manager

  Led a team of 10 in developing 3 first-generation digital games on water security issues and conducted pilot tests throughout Taiwan. The findings were reported in two published papers I authored, which have since been cited 11 times in other research papers.

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  RED PEAK

  May 2015 - Jan 2017

  Brand Strategist

  • Co-founded Taipei office with the CEO, coached 15 peers and secured communication assets & brand strategy for key clients (Acer, Giant, Johnson Health Tech) – generating 50% of annual revenue.• Co-authored high-profile keynotes for Acer CEO – seen by 1.5M viewers at global press conferences, shaping brand messaging for a major tech leader.• Produced the Acer 40th anniversary book (now used for corporate training), solidifying brand heritage.• Crafted strategic, weekly e-newsletters for agency & client execs – achieving 22% click rate. Show less

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  Grace Han (UK) Ltd

  Jul 2017 - Jan 2020

  Marketing Manager

  ​Built Marketing from ​the ground up for luxury accessories brand Grace Han and spearheaded its global launch, starting with its London flagship store. ​Additionally oversaw the management of business partnerships, the performance of owned​, paid, and earned channels, VIP & PR events, retail operations, crisis management, contracts negotiation, talent hiring and onboarding, CEO interviews, etc. as an Interim Chief of Staff.

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  Kendo Brands, Inc.

  Jun 2020 - Jun 2020

  Marketing Consultant

  Proposed omni-channel strategy for Fenty Beauty EMEA to double average basket size.

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  L'Oréal

  Jun 2020 - Sept 2020

  Marketing Consultant

  Led consumer research (18 brands, 450 touchpoints) for L'Oréal – leading team to propose 3 CRM strategies for luxury fragrance brands.

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  Point.of

  May 2021 - Jun 2022

  Senior Marketing Consultant

  Co-developed client communications assets (i.e., brand books, and brand guidelines) and guided clients in winning design awards. Further co-created content for the agency's website, social media channels, and pitch presentations.

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  International Cosmetic Suppliers Limited

  Jul 2022 - now

  Marketing and Communications Manager

  MARKETING: I lead a team of four and collaborate with the Director of Marketing & Communications and the CEO/Founder to achieve marketing and PR objectives. I manage data analysis across owned and paid channels, provide strategic recommendations, and oversee the execution of our annual marketing plan, budget, and KPIs. I ensure seamless, on-brand delivery of global brand activations, including participation in trade shows like MakeUp In and Cosmoprof.COMMUNICATIONS: I ghostwrite press articles for trade media, maintain strong relationships with media partners, and lead client-facing communications, including newsletters, showcase content, ads, and client satisfaction surveys.SUSTAINABILITY: As a member of the CSR Team, I work with C-suite executives to manage sustainability certifications (e.g., EcoVadis, Sedex, ISCC PLUS) and initiatives. I contribute to annual sustainability reports, update training materials, and promote sustainability internally and externally through our marketing efforts. Show less