Anne Christine Scarpa

Experience

• 

  Fairleigh Dickinson University

  Jun 2002 - Jul 2007

  Led recruitment efforts and student staff coordination for over 1,400 prospective students annually.• Created and executed marketing strategies to attract new students.• Coordinated student workers, managing schedules and guiding campus tours.• Served as the liaison for the Nursing department and collaborated with faculty to support recruitment.• Managed the application process and provided admissions support for over 100 programs

  • Assistant Director of Transfer Admissions

    Jan 2004 - Jul 2007

  • Assistant to the Director of Graduate Admissions

    Jun 2002 - Jan 2004
• 

  New Jersey Devils

  Jan 2003 - Jul 2004

  Merchandising Assistant

  • Provided customer service while assisting customers in making informed decisions during peak promotional seasons.

• 

  Studio 5 Partnership Architects/Planners

  Jul 2007 - Jul 2008

  Marketing Coordinator

  • Collaborated with lead architects to review and build RFPs, enhancing project success through engaging marketing materials.

• 

  EducationDynamics

  Jul 2008 - Mar 2014

  Senior Account Manager

  • Oversaw 7 major client accounts representing 44 colleges and universities, driving quality inquiries and campaign performance.• Provided strategic analysis and market research, helping clients meet their marketing goals.• Trained account coordinators to enhance client service and strategy execution.

• 

  Edufficient

  Mar 2014 - Dec 2021

  • Managed multiple accounts and teams, driving strategies and operational plans that exceeded client expectations.• Collaborated with clients to optimize campaigns based on performance analysis and budget management.• Developed strong relationships with clients and marketing partners, ensuring compliance and brand standards.• Mentor team members to achieve professional growth and client objectives. Developed marketing strategies that enhanced client growth, while managing and guiding junior staff.• Managed $300K+ monthly client budgets and optimized campaign results.• Provided strategic support, helping clients exceed marketing goals through data analysis and targeted strategies.• Mentored Marketing Analysts, assisting in their development and campaign execution.

  • Account Director

    Mar 2017 - Dec 2021

  • Senior Account Manager

    Mar 2014 - Mar 2017
• 

  Acceleration Partners

  Mar 2022 - now

  Senior Account Manager, Affiliate Marketing

  • Lead and execute innovative marketing strategies that drive growth for diverse clients.• Collaborate with clients and internal teams to optimize performance-based campaigns across various platforms.• Mentor and guide team members to enhance professional development and client satisfaction.• Build and maintain lasting relationships to ensure campaigns meet performance goals