Experience

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  Chambre vaudoise du commerce et de l'industrie (cvci)

  Jun 2011 - Aug 2011

  Intern, sales and marketing

  • General update of the clients (members) database via phone interviews• Preparation and test of a phone Marketing practice, creation of a written procedure

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  Nestlé research center

  Sept 2011 - Apr 2012

  Part-time employee, independent assistant of the sensory and consumer preference network

  • Organization of internal events and workshops• Management of databases and intranet websites, data extractions• Standardization of data, creation of standardized glossaries, assistance in implementation

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  Pentair

  Jun 2012 - Aug 2012

  Marketing intern, data mining

  • Data mining (Excel and SAP)• Analysis and harmonization of the price structure for Europe, Middle East and Africa

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  Unil - université de lausanne

  Sept 2012 - Jan 2014

  Assistant for the marketing department

  Professor Sandor Czellar, Director of the Marketing Department of HEC Lausanne• Support of “Brand Management” and “Marketing Research” courses and projects

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  Pentair

  Jul 2013 - Aug 2013

  Marketing intern, market research and prospect outreach

  • Market research and analysis in the new technologies sector (solar market)• Distribution network mapping, competitor analysis and identification of prospects, contact of existing customers and prospects via online surveys, strategic propositions

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  World business council for sustainable development

  Jan 2014 - May 2014

  Marketing intern, action2020 project

  • Project development and implementation of the Action2020 platform, measures of progress, strategic organizational recommendations• Governance et organizational restructuration• Preparation and organization of a major annual corporate event (WBCSD Annual Liaison Delegate Meeting, Montreux, 300+ attendees)

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  World business council for sustainable development

  Aug 2014 - Oct 2016

  • Managed customer recruitment, sales presentations, and member engagement initiatives.• Conducted statistical analysis of membership (clients), providing regular reports and recommendations to the Executive Management team.• Led CRM (Salesforce.com) projects, leading in-house training and development to build Member and Business intelligence tools.• Co-organized five high-level international corporate events globally (300+ attendees). • Managed customer relationships, strategic outreach, client management and conducted member surveys.• Performed statistical analysis of membership, providing regular reports and recommendations to the Executive Management team.• Led CRM (Salesforce.com) projects, including in-house training and development to build Member and Business Intelligence tools.• Co-organized five high-level international corporate events globally (300+ attendees).

  • Marketing Associate, Member Recruitment and Engagement

    Apr 2016 - Oct 2016

  • Marketing Associate, Member Relations

    Aug 2014 - Apr 2016
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  Pentair

  Nov 2016 - Jan 2024

  • Led the strategic roadmap for websites, including revamping, improvements and management, with a focus on SEO and SEA.• Directed mobile applications' strategic development and feature enhancements.• Strengthened brand positioning and implemented digital-first brand guidelines.• Served as a key member of the Salesforce Super Users team, leading feature developments, enhancing client data and providing training.• Coordinated social media strategies across three business units.• Managed public relations coordination for magazines and digital media.• Defined and implemented marketing strategies, monitored budgets and produced monthly dashboard reports.• Management of the digital marketing team and agencies. Show less • Led a key digital project (online lead generation tool) and its global scale-up.• Harmonized websites and developed SEO/SEA strategies, enhancing mobile apps and tools.• Conducted market and customer insights through analytics and research.• Coordinated and participated in the Steering Committee for Salesforce.com developments (client and product databases), contributing to global uniformity.• Produced monthly reports for sales reviews.• Acted as the point of contact for digital legal compliance requirements for websites and apps (General Data Protection Regulation (GDPR) and SSL). Show less

  • Digital & Demand Marketing Manager, EU Water Solutions

    Jan 2020 - Jan 2024

  • Digital Marketing Specialist, Filtration Solutions SBU, Global

    Jan 2018 - Jan 2020

  • Marketing Analyst, Water Purification, EMEA

    Nov 2016 - Jan 2018