Experience

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  Philip morris international

  Jul 2014 - Aug 2014

  Intern

  Suggested means to increase penetration and optimize portfolio offering while presenting the findings to head management in Lausanne, Switzerland. These suggestions were incorporated in the company’s marketing strategies

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  Accenture strategy (formerly axia limited)

  Jun 2015 - Jul 2015

  Strategy creation intern

  Devised a business model for one of the top 15 global players in the Paper Industry for its planned E-commerce venture

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  Samsung electronics

  Jun 2016 - Dec 2018

  Senior finance associate
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  Aurigin

  Dec 2018 - May 2021

  1. Closed contracts with 30+ net-new clients and achieved $100K in ARR2. Promoted to Business Development Manager position for exceptional leadership skills3. Managed 4 BDRs prospecting into net new accounts in order to hit company growth targets About Aurigin: Aurigin (formerly BankerBay) is a deal origination platform that connects qualified investment opportunities to institutional investors around the world. We're dedicated to creating efficiency and true scale in this area of the investment banking industry. Aurigin provides thousands of live, curated transactions from late stage VC,to PE, M&A and pre-IPO investments online, globally. Show less

  • Business Development Manager

    Jan 2021 - May 2021

  • Business Development Executive

    Dec 2018 - Dec 2020
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  Aurigin

  Sept 2021 - Jan 2022

  Business development manager
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  Highradius

  Jan 2022 - Mar 2024

  “Out of cycle” Promotion to a bigger role within 11 months of joining. Target Achievement in 2022: 110% (KPI: Sales Opportunity)Target Achievement in 2023: 180% (KPI: Sales Opportunity)Awarded as ‘Manager of the Year, Marketing’ for consistently exceeding team quotaSpearheaded Outbound Prospecting Programs (Mar '23- Mar '24)• Responsible for developing 1:1 email prospecting and direct mail strategies to generate net-new sales opportunities for Enterprise accounts globally. • Led the SDR team to implement Direct Mail strategies; delivered ~30% of the overall Ent sales pipeline• Conceptualized and implemented multi-channel prospecting campaigns targeting high-value accounts• Partnered with sales teams (AEs) to leverage account intelligence and personalize campaignsExpanded Sales pipeline via experiential events in North America (Dec '22- Mar '24)• Conceptualized event plans, content and outreach campaigns for Radiance’23 - HighRadius’ annual flagship event• Led the SDR team for pre/post event prospecting; achieved 44 net-new sales opportunities (205% YoY increase) • Strategized, organized and hosted other 3rd party events such as ‘CFO Toronto Gala’; sourced meetings with 70% of the attendees Show less • Exceeded Inbound SAL targets by achieving 110% quota (230% YoY increase) • Managed a team of 5 SDRs to identify and qualify inbound opportunities by converting qualified leads from social media, paid media, events, chatbot, organic search for net new Enterprise accounts• Strategized and launched ABM playbooks for account research, contact mapping, speed-to-lead, personalized messaging, relationships building and lead nurturing; reducing the churn rate by ~60%• Built, owned, and scaled Enmasse Email Marketing in Q3 of 2022; achieved 93% of sales opportunity targetAbout HighRadius: HighRadius is a leader for integrated Invoice-to-Cash solution as per 2022 Gartner Magic Quadrant. We have helped nearly 25% of the Fortune 1000 companies automate their AR processes through our AI-enabled Cash Application, Credit, Collections, Deductions & E-Billing cloud solutions, all of this in less than 6 months Show less

  • Global Account Based Marketing Manager

    Dec 2022 - Mar 2024

  • Associate Manager- Account Based Marketing

    Jan 2022 - Mar 2024
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  Evergent technologies inc.

  Mar 2024 - now

  Senior marketing manager

  Target Achievement in 2024: 150% (KPI: Qualified meetings completed) 1. Oversee Evergent’s global Demand Generation/ABM and Event Marketing strategy2. Execute pre-event outreach campaigns to garner in-person meetings via multi-channel prospecting (achieved 166% of the onsite meeting goal)3. Execute logistics, event promotions and pre-event ABM campaigns to drive event engagement 4. Partner with AEs to nurture and convert event-generated meetings into sales opportunities