Utku Kocak

Utku kocak

bookmark on deepenrich
Followers of Utku Kocak1000 followers
  • Timeline

  • About me

    Educated in design, business, and marketing, blending creativity with strategy. I lead B2B/B2C relations, business development, and project leadership, driving growth through innovative solutions and effective outcomes.

  • Education

    • Academy of arts, architecture and design in prague

      2020 - 2024
      Master's degree visual arts programme: master of architecture
    • Istanbul bilgi university

      2016 - 2019
      Master of arts - ma marketing communication / brand school 3.42

      Activities and Societies: Created Marka Network, a society for the Brand Community in Turkey

    • Richmond american university london

      2007 - 2010
      Ba international business

      Activities and Societies: The Chair of the Student Union Chair of The Business Club in years 2007 and 2008 Minor in Economics

    • Gemological institute of america

      2013 - 2013
      Accredited jewellery professional gemology

      Accredited Jewellery Professional is a combination of three degrees:Jewellery EssentialsDiamond EssentialsColoured Stones Essentials

  • Experience

    • Golden&silver s.r.o.

      Jun 2010 - May 2012
      Manager

      - Led the comprehensive revision and documentation of company operations, ensuring streamlined processes and clarity in organizational workflows.- Developed and implemented new workflows, job responsibilities, and performance review systems, enhancing operational efficiency and employee accountability.- Negotiated strategic partnerships with hotels, fuel providers, telecommunications companies, and other suppliers, achieving over 50% in cost reductions.- Restructured product and customer databases, improving categorization and data management to enhance business intelligence and decision-making capabilities.- Managed end-to-end establishment of a new jewelry and luxury gift department store, overseeing everything from procurement to construction.- Attended numerous international jewelry, tourism, and decoration fairs, actively monitoring industry trends and making strategic purchases. Additionally, organized and managed participation in fairs, handling all aspects from planning to execution.- Development of new designs, ensuring alignment with market trends and customer preferences.- Spearheaded business development initiatives by establishing strategic partnerships with travel agencies, tour guides, and tourism organizations, successfully expanding into new markets and driving growth. Show less

    • Utku koçak custom jewelry

      Aug 2012 - Feb 2018
      Manager & designer

      - Managed end-to-end establishment of a custom jewellery store, overseeing everything from developing of a new team to construction, art direction of the brand to brand strategy. - Developed sample sets for solitaire and classic jewellery models to facilitate order acquisition for standard orders.- Collaborated with the team to develop new jewellery designs and collections, overseeing the budgeting and production process from concept to completion.- Coordinated orders with the team and jewellery workshops, gemstone wholesalers, and other suppliers to fulfil complex custom orders requiring various specializations.- Conducted face-to-face consultations to understand clients' custom orders, creating designs that meet their needs within their budgets.- Ensured timely and high-quality production by overseeing and coordinating the entire process, from design creation to final delivery.- Produced online and offline content, optimized for search engines and leveraging tools effectively.- Managed social media pages, ensuring engagement and brand consistency.- Created and managed advertising campaigns on Google Ads, Facebook, and Instagram to drive traffic and increase visibility. Show less

    • İstanbul kuyumculuk ve mücevher akademisi (i̇kma) / i̇stanbul jewelry school

      Jan 2015 - Aug 2016
      Managing partner

      Designing and managing short-term and long-term workshops and seminars for educating students for professional jewelry making, designing, sales, and luxury brand management and other workshops designed for jewelry professionals and enthusiasts.

    • Euro gold centre s.r.o. and golden & silver s.r.o.

      Feb 2018 - Jun 2020
      Manager

      - Attended international jewelry, tourism, and decoration fairs, actively monitoring industry trends and making strategic purchases.- Curated and designed jewelry collections to align with market demands and brand identity.- Developed B2B partnerships with hotels, travel agencies, tour guides, restaurants, and other tourism companies, expanding business opportunities.- Coordinated and managed tour groups visiting the department store, including preparation, hosting, and delivering sales presentations.- Led account management and improvements for existing partnerships, ensuring satisfaction and growth.- Organized events for partner companies, enhancing business relationships and collaboration opportunities.- Managed company brand renewal, revising and creating new marketing strategies and concepts for brand identity.- Implemented advanced security systems, including RFID technology and upgraded camera surveillance solutions. Show less

    • Utku koçak travel services

      May 2022 - now
      Tour organiser

      Organized and led tours for incoming and outgoing travel agencies across Central European cities, including Prague, Vienna, Berlin, Budapest, Bratislava, and more.Developed expertise in local history, culture, architecture, and art, providing visitors with informative, engaging, and tailored experiences.Managed comprehensive tour logistics, including booking transportation, restaurants, concerts, and activities, ensuring seamless execution and client satisfaction.Maintained constant communication with clients from pre-arrival through post-tour follow-up to proactively address issues, enhance customer experience, and market additional tour services.Coordinated with service providers, guaranteeing high-quality standards and personalized service, while addressing clients' specific needs and preferences.Maximized sales opportunities by promoting additional tours and experiences, achieving increased bookings through effective marketing and upselling.Resolved on-the-go challenges, ensuring smooth operations and consistently high levels of customer satisfaction. Show less

  • Licenses & Certifications

    • Fundamentals of digital marketing

      Google digital garage
      Jan 2021
      View certificate certificate
    • Applied jewelry professional™ program

      Gia (gemological institute of america)