
Timeline
About me
Master's degree in marketing, specializing in Digital Media Marketing and Analytics, with 5+ years' experience
Education

University of south florida
2019 - 2020Master's degree marketingActivities and Societies: Climate Coalition Marketing Analytics area of emphasis

University of central florida
2012 - 2016Bachelor of business administration (b.b.a.) marketingActivities and Societies: NSLS I enjoyed branching out from Business and took many Sociology courses (one away from a minor). I would like to specialize in Entertainment Marketing and have the qualifications for a digital media marketing certificate.Projects: Cornerstone (a group of individuals and I raised money and donations for a non-profit organization, we created a Facebook page to build awareness and a gofundme page for collecting the donations.)Capstone (For this project a group of us worked to create… Show more I enjoyed branching out from Business and took many Sociology courses (one away from a minor). I would like to specialize in Entertainment Marketing and have the qualifications for a digital media marketing certificate.Projects: Cornerstone (a group of individuals and I raised money and donations for a non-profit organization, we created a Facebook page to build awareness and a gofundme page for collecting the donations.)Capstone (For this project a group of us worked to create a strategic analysis for Verizon. We were tasked with the responsibility to research & develop a way to use "Internet of Things" to increase revenue. We presented the company with a plan to implement computerized parking lots that can communicate with traffic lights to better direct incoming/outgoing cars.)Entreprenuerial Marketing (In this class we were tasked to create a unique product, build a prototype, and develop a kickstarter campaign to build awareness and raise money to launch said product.) Show less
Experience

Quintessential management inc
Feb 2014 - Jun 2014Marketing associateAs an associate I demonstrated our clients’ high end products inside retail outlets (Sam’s Club and Costco) to generate excitement and brand awareness to increase total revenue and market exposure. Overseeing all aspects of retail events for our clients, including but not limited to; staffing, set-up/breakdown of events and managing the day to day operations. In whole I direct market our clients’ products in the field while attending daily meetings to go over marketing systems, goals, and train on how to become an effective leader/manager. Show less

Hutton
Dec 2014 - May 2016Marketing and inventory controlIn this position my daily activities consist of handling the flow of merchandise from the point of delivery to the sales floor. Receiving, unpacking, processing, organizing, and storing merchandise. Daily posts/tweets to all applicable social media outlets. This includes updating business related social media pages and interacting with customers as well. Bi-weekly email campaigns and monthly direct mailings. Blog and website management. I also work with the owners on Ad creation and the planning of store related events and fashion shows. Show less

Burgerfi
May 2016 - Aug 2016Marketing associate (internship)For this position my responsibilities included research and development for increasing traffic at the Orlando based location. Through surveys, market research, and strategic partners I worked to discover the best way to get more college age students eating at Burger Fi. I also worked alongside the faculty at the University of Central Florida to understand what motivates their students the most. I worked on increasing daily social media posts to grow their online presence and expand local interest and engagement. I worked at the restaurant itself to see what the daily activities involved and learned the processes behind making, preparing, and distributing the products. Lastly, I worked with management in the implementation of campaigns such as Happy Hour, adding student discounts, and promoting the company at UCF featured events. Show less

Trapx security
Sept 2016 - Feb 2017Marketing internFor this internship, I specialized in developing social media campaigns to promote events and any accolades awarded to the company. I also learned how to navigate multiple different business platforms including Salesforce and Marketo. I have utilized my time with TrapX to advance my skills regarding corporate marketing compared to small business marketing. I have enjoyed working with the Marketing Director and other executives to efficiently transfer my years of experience with direct consumer target audiences to industry level clients. This has been a great opportunity to use my tie after graduation preparing for my future in corporate Marketing with a specialty in the Entertainment Industry. Show less

Mercury z inc.
Apr 2017 - Sept 2017Marketing assistantProvide general administrative and clerical support including maintaining a calendar, contact info, etc. Help create marketing/client process and work with CRM system (help define parameters). Perform data entry and become proficient in chosen Client Relationship Management system (populate, maintain, update). Work to establish marketing plans, goals, deadlines, and accountability. Assist in solving any Administrative challenges, recommending how to solve problems. Contribute ideas to various marketing projectsPrepare and modify documents in Word, PowerPoint, Excel Show less

Catalina usa
Sept 2017 - Nov 2018Account managerUtilize platforms such as Salesforce, MXP, LMC, and CAMEO to execute and manage a campaign. Monitor and track performance of campaigns, managing the budget, and making recommendations for campaigns under-performing / close to budget. Assess issues and challenges, execute the required changes and manage communication with the client. Work with analytics and other cross-functional teams to progress proposals to ensure they are data and customer driven. Coordinate and challenge campaign analysis, interpret the performance of defined campaigns and provide added value and advice using your marketing and customer knowledge. Track all activity and manage internal trackers to ensure all activity is delivered according to timescales. Manage customer expectations, build trusting relationships and become the key contact for your clients. Show less

Td synnex
Feb 2021 - nowMdf operations specialistGuiding the Vendor Marketing team regarding the planning, execution, and claiming processes involved with market development funds (MDF) for TD SYNNEX’s Lenovo client. Implementing MDF management for Lenovo and collaborating with, and advising, Vendor Marketing colleagues on efficient and effective MDF practices. Creating and managing MDF budgets, activities, and expenses in internal marketing platforms such as Navigator, Aprimo, CRM and CIS. Ensuring compliance with internal policies and vendor guidelines with required POP/POE documentation to maximize reimbursement by vendors. Tracking activities and providing reports on MDF allocation, utilizing forecasting to showcase insight based on data collected through Smartsheet. Show less
Licenses & Certifications
- View certificate

Marketing analytics: presenting digital marketing data
LinkedinMay 2023 - View certificate

Leading a marketing team
LinkedinMay 2023 - View certificate

Inbound marketing certification
HubspotApr 2020 - View certificate

Content marketing certification
HubspotApr 2020
Volunteer Experience
General Volunteer
Issued by Operation Attack
Associated with Meghann Carson
Languages
- enEnglish
- geGerman
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