Experience

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  Zing revolution

  Nov 2013 - Mar 2014

  Social media intern

  - Managed organic social media platforms; wrote blogs on various topics for weekly newsfeeds

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  Jordache

  Feb 2014 - May 2014

  Fashion advertising intern

  - Prepared merchandise for photo-shoots for e-commerce and print placements; managed multiple inventory projects on Excel; designed layouts for press material on Adobe InDesign; contributed concepts to weekly blogs

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  Marvel entertainment

  Jan 2016 - Jul 2016

  Brand assurance coordinator

  - Administration, review and approval of all worldwide licensing material and consumer products for Marvel franchises upholding brand and data integrity standards.- Managed product submission life-cycle, focusing on traffic, legal and data compliance

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  Horizon media

  Jul 2016 - Sept 2018

  Managed media strategy & planning for integrated marketing campaigns - supported across digital and offline media activations- managed communication between multiple cross-functional teams- reporting on media performance & post-campaign analysis - managed 2 assistant brand strategist Assistant Brand Strategist managing multi-channel campaigns.- planning strategic and tactical recommendations surrounding launches & custom localized media activations.- planned targeted media consumption & competitive analysis. - produced executive reports for all campaigns - communication and building relationships between internal teams and key stakeholders.

  • Brand Strategist

    Oct 2017 - Sept 2018

  • Assistant Brand Strategist

    Jul 2016 - Oct 2017
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  Dentsu international

  Jul 2019 - Jun 2021

  Responsible for digital media planning & buying across multiple accounts within the Center of Excellence.- Manging digital campaigns & projects across 20+markets globally.- Focusing on the digital marketing landscape including programmatic (Online Video / Online Display), direct (publisher deal-making and pricing), social & search inclusive of e-commerce & B2C activations.- Manage client relationships and daily communication with global key stakeholders, media agencies & strategic partners. Show less

  • Global Client Manager

    Jan 2021 - Jun 2021

  • Global Account Manager - Centre of Excellence

    Jul 2019 - Jan 2021
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  Uber

  Jun 2021 - Jul 2024

  Brand Media Manager for Uber and Uber Eats across EMEA- Responsible for media strategy & planning consultancy, media agency management, & media operations.- Media Manager supporting 9+ key markets across Uber to deliver over 60 campaigns annually.- Partner with local marketing to manage multi-million-dollar media budgets across Uber.- Manage strategic partners (Media Agency, Facebook, Google, Snapchat, TikTok etc.)

  • EMEA Media Manager

    Mar 2023 - Jul 2024

  • EMEA Media Associate

    Jun 2021 - Mar 2023
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  Crocs, inc.

  Sept 2024 - now

  Manager, digital brand marketing

  Head of Digital Brand Marketing, overseeing communication strategy and execution of Brand Paid Media, Organic Social Media, Influencer Marketing, PR and Digital Innovation in the EMEA region.