Experience

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  Empresas polar

  Sept 2012 - Jun 2013

  Market intelligence analyst intern

  • Designed and created a model to analyze and estimate the sales’ seasonality of the beer, non-alcoholic malt beverages, and sangria categories using sales history and social, market, and economic variables.

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  Empresas polar

  Nov 2013 - Mar 2018

  Brand marketing analyst

  • Presented quarterly brand development reports and summaries to the board of directors. These presentations consisted of gathering new marketing insights and setting new business growth strategies to increase brand sales, awareness, consumer preference, and top of mind.• Participated in the launch of three marketing campaigns and two brand innovations.• Managed and implemented strategic marketing plans for the beer brand Solera. These strategies included: Advertising campaigns (Printed, digital, and television), event marketing events, both below-the-line and above-the-line promotions, and the launch of new packaging and products. This involved managing and working with cross-functional teams from the following departments: Operations, Logistics, Communication, R&D, Market Research, and Event Marketing.• Handled the Solera brand's yearly budget and presented continuous reports to optimize monthly expenses. • Coordinated the returnable packaging project of Solera, optimizing the brand’s cost-efficiency by switching the packaging mix and distribution. Results included a 35.44% increase in brand sales in the second quarter of 2017.• Carried out product distribution and placement strategies that guaranteed the successful launch of Solera Alt. As a result, the brand showed a +17.11% volume sales increase of the portfolio at launch. • Forecasted monthly market demands through APO (SAP demand planning application). These estimations were done by SKU, Distribution Channel, and Sales Territory to set goals and to evaluate the required monthly costs along the company’s value chain.• Improved social media reach by increasing the number of followers through advertising digital strategies in the following platforms: Facebook +252,987 (+463.05%), Instagram +21,347 (+2,200.72%) and Twitter +12,338 (+261.12%).• Joined focus group sessions for both advertising campaigns and brand attribute evaluations. Show less

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  Gepp

  Jun 2019 - Aug 2019

  Assistant to project manager

  • Participated in the Revenue Growth Management project of the company for the following categories nationwide: Carbonated Soft Drinks, Non-Carbonated Beverages, Juice, Water, Sports Drinks, Iced Tea Drinks, and Energy Drinks.• Created a Wargaming Model to simulate market dynamics and understand possible outcomes and scenarios in sales, revenue, market share, and contribution margin.

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  Empresas polar

  Oct 2020 - now

  Sales planning and market intelligence manager

  Sales• Captured and managed clients across Europe and Asia, (Sales, customer service and invoice collection.)• Established export processes and handled its documentation.Planning• Created and oversaw the company’s yearly operational plan, making sure all the departments were coordinated with the company’s strategic objectives and working together towards the same goal, benefitting shareholders through strategic alignment, risk management and financial improvement. • Established and managed monthly planning practices to optimize the value chain process of the company and ensure its profitability.• Delivered continuous market insights, KPI results and on-going sales performance through follow-up models, and daily and monthly sales reports to make on-time strategic decisions and reach the company’s monthly and yearly goals.Others• Built databases, tools, and dashboards through Excel spreadsheets to quickly identify market opportunities and set sales department’s strategies.• Participated in the data migration process between OfiPro and Dynamics365. • Presented PowerBI dashboards to facilitate the company’s understanding of its sales performance.• Homologated databases from separate CRM software such as OfiPro and Dynamics365, to better understand sales performance.• Created powerpoint presentations for continuous company evaluations.• Contributed to creating several company policies including Invoice Collection, Sales and Dispatch Policies to optimize processes and guarantee the company’s profitability.• Implemented corporate cultural values after company acquisition.• Participated in the company’s workers committee, elected by the employees to represent them and ensure that their needs are met.• Participated in the following food and beverage trade-fairs as an exhibitor, representing our brand to new clients worldwide: • Anuga Festival 2021 – Cologne, Germany. • Salon Gourmet 2022 – Madrid, Spain. • Alimentaria Barcelona 2024 – Barcelona, Spain. Show less