Experience

• 

  Advanced installer

  Jul 2019 - now

  • Product Releases •Led monthly product releases, including defining story decks, writing release notes, creating feature presentation videos, and email updates, achieving an over 40% open rate. Identified and highlighted unique value propositions for further communication.• Content Marketing & Management • Identified and used ToFu, MoFu, and BoFu content opportunities tailored to buyer personas and stages of the buyer journey, resulting in increased SEO blog presence and visibility, and ranking in the top 3 SERP. Managed the blog editorial content calendar and the articles pipeline.• Collateral Creation & Sales Enablement • Created whitepapers, case studies, and datasheets to communicate Advanced Installer's features and key differentiators. Designed landing pages for feature presentation, improving the conversion rate.• Audience Development and Persona Building • Led initiatives in defining ICPs and crafting detailed buyer personas, ensuring targeted and personalized marketing efforts.• Digital Marketing Campaigns •Managed Google Ads campaigns across brand, display, search, and PMax channels, achieving over a 300% ROAS. Executed social media ad campaigns to enhance brand visibility and drive user engagement.• Creative Copywriting •Developed video scripts and storyboards to drive engagement and effectively communicate product benefits.• Internship Team Mentoring •Mentored and guided three interns, fostering their professional development and contributing to a collaborative work environment.• Collaborative Design Efforts • Worked closely with the design team to develop visual briefs for various collaterals and campaigns, ensuring alignment with brand standards and messaging.• Diverse Marketing Initiatives • Managed Capterra campaigns, executed YouTube marketing strategies, and implemented Mailchimp journeys for product demo onboarding. Contributed to PR articles and participated in events to enhance brand visibility and industry presence. Show less • Content Management •Managed the technical article pipeline, overseeing proofreading, editing, and publication to ensure accurate and timely dissemination of information.Led social media content creation and calendar management to maintain a consistent and engaging online presence, resulting in increased brand visibility and audience engagement.• Product Releases and SEO Optimization •Facilitated effective communication of Advanced Installer releases, enhancing user understanding and adoption.Conducted comprehensive SEO keyword research and optimization, improving search engine visibility and website traffic.• Website Content Management and UI/UX Revamp •Ensured website content relevance and accuracy, enhancing the overall user experience.Led the revamp of the blog's UI/UX to improve readability and engagement, leading to increased user interaction and retention.• Multimedia Production •Utilized video editing skills for various marketing purposes, enhancing the visual appeal and effectiveness of marketing assets.• Webinar Promotion •Strategically promoted webinars to drive attendance and engagement, resulting in increased participation and interaction. Show less • Content Creation and Technical Documentation •Created how-to videos, documentation, and user guides for the product to enhance user understanding and adoption.Produced technical videos about product updates and features for dissemination on YouTube.• Multimedia Production •Utilized technical skills in video editing to produce high-quality technical videos for product-related content.• Content Management and Proofreading •Proofread technical articles and ensured their accuracy before uploading them to the website, contributing to the credibility and reliability of the content.• Social Media Management •Managed social media accounts on Twitter, LinkedIn, and Facebook, generating engaging posts to increase brand visibility and engagement. Show less

  • Product Marketing Manager

    Jul 2021 - now

  • Technical Marketing Engineer

    Sept 2019 - Jul 2021

  • Technical Marketing Engineer

    Jul 2019 - Aug 2019
• 

  Bytes route

  Aug 2021 - now

  Product marketing specialist

  • Developed positioning and messaging strategies, resulting in increased brand awareness and engagement.• Contributed to the development of Ideal Customer Profiles (ICPs) and crafted buyer and user personas, enhancing targeting accuracy and campaign effectiveness.• Conducted market research, enabling data-driven decision-making and identification of growth opportunities.• Created compelling content mapping strategies and produced blog posts highlighting product features, driving user engagement and product adoption.• Executed successful product launch communications, including email campaigns.• Implemented effective product email onboarding for new users, leading to improved user retention and satisfaction.• Managed Google Ads campaigns with precision, optimizing ROI and expanding reach within the target audience. Show less

• 

  Bitdefender

  Mar 2024 - Nov 2024

  Bitdefender product management and product marketing academy

  1. Innovative Product PitchPresented a tech product idea at Bitdefender's Idea Jam, showcasing innovation and product marketing skills to professionals.2. Immersive Bootcamp Participated in a comprehensive bootcamp focusing on product management and product marketing strategy, mastering essential concepts like value proposition, buyer personas, and business model canvas.3. Hands-on Hackathon Collaboration Collaborated with mentors and partners in a hackathon to develop a tech product, applying my skills in a real-world context. As part of the event, I created and presented a pitch deck, successfully demonstrating the product's potential. This achievement qualified me to be part of the academy.4. Bitdefender Academy for Product Marketing and Product Management Enhanced my skills and gained advanced knowledge in product marketing and product management from top product marketing and management leaders from Bitdefender. Show less