Valeria Gaitán Riascos

Valeria gaitán riascos

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location of Valeria Gaitán RiascosBogotá, Distrito Capital, Colombia
Followers of Valeria Gaitán Riascos195 followers
  • Timeline

  • About me

    BBA I Marketing & Strategy | Brand Strategy Associate

  • Education

    • Cesa

      2020 - 2025
      Bachelor of business administration - bba business administration and management, general
    • Eu business school

      2023 - 2023
      Semester abroad business, management, marketing, and related support services

      Actividades y grupos:Business immersion program - Gained first hand insights into Barcelona's entrepreneurial landscape and provided valuable academic reports.- Visited a local startup in beta phase, in which I engaged on one-on-one meetings with the founder that allowed me to understand their visionary approaches, strategic decision-making, and the challenges they faced within the industry.- Engaged with a prestigious Barcelona luxury brand, honing communication skills and conducting an academic report. Leveraging effective… Mostrar más - Gained first hand insights into Barcelona's entrepreneurial landscape and provided valuable academic reports.- Visited a local startup in beta phase, in which I engaged on one-on-one meetings with the founder that allowed me to understand their visionary approaches, strategic decision-making, and the challenges they faced within the industry.- Engaged with a prestigious Barcelona luxury brand, honing communication skills and conducting an academic report. Leveraging effective communication, secured a one-on-one visit with key stakeholders. Mostrar menos

  • Experience

    • Bromelia

      Jan 2018 - Jan 2020
      Founder

      - Cultivated skills in business management, marketing, and customer relationship building.- Leveraged social media platforms through strategic endorsement strategies. Grew social media platforms using endorsement strategies (120 followers in one day), which increased visibility and engagement playing a pivotal role when attracting new customers and fostering a loyal customer base.- Sold 30 flower arrangements in the first month generating a total of 600,000 COP (with an initial investment of 350,000 COP) Mostrar menos

    • Casa crea design

      Jan 2023 - now
      Marketing and brand strategy associate

      - Developed account-based marketingstrategies to attract new clients increative industries, leveraging digitaland traditional outreach methods.Analyzed target accounts and craftcustomized proposals.- Contributed to the development ofbrand identity strategies as part of thein-house creative team. Helped clientsstrengthen their positioning throughvisual branding and style guides.- Curated the art direction and visuals forCasa Crea Design's marketingcommunications, including proposals,and social media. Mostrar menos

  • Licenses & Certifications

    • Foundations of user experience (ux) design

      Google
      Jul 2023
      View certificate certificate
    • Bloomberg market concepts bmc

      Bloomberg
      Sept 2021
      View certificate certificate
    • Fundamentals of graphic design

      California institute of the arts
      Jan 2021
      View certificate certificate
    • Principles of sustainability: product lifecycle

      Fidm
      Sept 2020
    • Mejores decisiones con business analytics

      Coursera
      Jan 2022
      View certificate certificate
  • Volunteer Experience

    • Office Support Assistant

      Issued by Army National Guard on Mar 2020
      Army National GuardAssociated with Valeria Gaitán Riascos