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Karthika Raveendran

Karthika raveendran

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location of Karthika RaveendranMumbai, Maharashtra, India
Phone number of Karthika RaveendranView Mobile No.
Followers of Karthika Raveendran754 followers

  • Timeline

  • Skills

    Writing
    Editing
    Social media
    Digital media
    Microsoft word
    Wordpress
    Blogging
    Journalism
    Copy editing
    Press releases
    Social media marketing
    Research
    Advertising

  • About me

    For the last five years I have written across various fields - Public relations, social media, entertainment and fiction as well.

  • Education

    • Xavier institute of communications

      2012 - 2013
      Post graduate journalism and mass communication first class

    • St. xavier's college

      2008 - 2011
      Bachelor's degree economics first class

    • Svkm's narsee monjee institute of management studies (nmims)

      2020 - 2022
      Executive mba marketing and supply chain

  • Experience

    • Trivone digital services

      May 2013 - Dec 2013
      Social media executive

      Social Media Content Creator for Twitter, Facebook and Pinterest for Star World and Star MoviesIdea generator, developer for Campaigns, daily posts, announcementsCreated content, maintained engagement with an intent to retain and increase followers on all social media pages

    • Madison world

      Feb 2014 - Apr 2015
      Brand communications executive

      Public Relations Executive for Godrej Interio, Radio Mirchi, Kerala TourismLiaised with magazines for PR coverage for a varied clienteleCo-formulated PR strategy plans for Godrej Interio, Radio Mirchi and Kerala tourism

    • Social samosa

      Apr 2015 - Oct 2015
      Content journalist

      Content Journalist for Social MediaLiaised with Social Media experts for prominent brandsCreated content, critiqued campaigns with an intent to increase page views and initiate a community of social media thinkers

    • Amar chitra katha

      Oct 2015 - Mar 2016
      Sub editor

      Sub-editor for Tinkle DigestProofed fictional story scripts for the monthly digest issueCreated and managed Content for Tinkle's social media pages with an intent draw more followers and create an online presence

    • Zee entertainment enterprises limited

      Mar 2016 - Jun 2018
      Senior content writer

      Digital Media Reporter for South CinemaDigital Content Creator and Marketer for South EntertainmentCreated and managed Content for Bollywoodlife with an intent to improve visibility and increase page views.

    • Reliance retail

      Jun 2018 - Oct 2022
      Team lead, content & brand collabs

      FMCG Key Account Lead Managed and Supervised Content specifications, Catalogue listings, maintained internal Quality checks, collaborated with Grade-A Brands with an intent to provide accurate information on Jiomart and ultimately drive sales.Cross-functional SPOC for JIOMART, B2C operations

    • Welspun one logistics parks

      Oct 2022 - Jul 2023
      Marketing communications lead

      B2B Marcomm Manager for Welspun One

    • Freelance

      Sept 2023 - now
      Communications consultant

      1) On-demand IT platform- Developed and managed social media content across LinkedIn and the web - Developed ad campaigns for brand awareness on LinkedIn.- Set up Google Analytics for the website.- Developed industry-specific microblogs- Executed Email Marketing Campaigns on Zoho2) Travel Agency - Developed WhatsApp creatives via Canva for a travel start-up with the intent to generate inquiries.3) Logistics Company - Working on developing website copy for a logistics company that caters to pharmaceuticals and healthcare. Show less

  • Licenses & Certifications

    • Master of business administration (working executives)

      Nmims global
      Jan 2022
      View certificate certificate