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Jacqueline Pauly

Jacqueline Pauly

Student trainee - Public Relations & Eventmanagement

Followers of Jacqueline Pauly530 followers
location of Jacqueline PaulyHamburg, Hamburg, Germany

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  • Timeline

  • About me

    Senior Online Marketing Manager

  • Education

    • International School of Management

      2010 - 2016
      Bachelor of Arts (B.A.) Communications and Marketing

      Activities and Societies: Leader of Student Society: AK Event • Planning and implementation of events (e.g. celebrations, soirees with alumni) European track including one semester abroadFinal grade: 2.4Bachelor Thesis: "Blogger Relations: The role of bloggers in corporate communications. A survey of fashion and beauty blog readers" (grade 1.3)Majors in: Marketing (Marketing Controlling, Consumer Behavior and Applied Market Research, Communications- and Brand Management, International Trade and Distribution), Event Management (M.I.C.E., Event management), Corporate Communications and Corporate Management2,5… Show more European track including one semester abroadFinal grade: 2.4Bachelor Thesis: "Blogger Relations: The role of bloggers in corporate communications. A survey of fashion and beauty blog readers" (grade 1.3)Majors in: Marketing (Marketing Controlling, Consumer Behavior and Applied Market Research, Communications- and Brand Management, International Trade and Distribution), Event Management (M.I.C.E., Event management), Corporate Communications and Corporate Management2,5 years paused to work self-employed Show less

    • University of Leicester

      2012 - 2012
      Marketing and Communications

      Majors in: New Media and ManagementGrade point average: 1,7

  • Experience

    • Schoeller & von Rehlingen Public Relations GmbH

      Jul 2012 - Sept 2012
      Student trainee - Public Relations & Eventmanagement

      Responsibilities: - Press releases- Press clippings & media resonance analysis- Creation and preparation of event concepts- Preparation of meetings and presentations at the Berlin and Milan Fashion Weeks- Handling of press enquiries- Showroom maintenance & sample handlingClients: Liu Jo, Fornarina, Napapijri

    • Liebesbotschaft

      Mar 2013 - Mar 2013
      Student trainee - Online Media

      Internship at the most successful food, fashion and lifestyle blog in German-speaking countries- Support of blog posts production- Support of photo productions for various lifestyle magazines- Management of cooperations

    • Heart of Holly

      Feb 2014 - Dec 2017
      Founder

      - Successful fashion & lifestyle blog (over 22.000 monthly page impressions and 10.000+ unique visitors) - Part of RTL media network in 2014 - 2015- Work as a freelance journalist for online shops and company blogs such as Flaconi and Connox.- Consulting activity in the area of Influencer Relations & Social Media

    • STYLIGHT GmbH

      Apr 2014 - May 2014
      Student trainee

    • FleishmanHillard

      Feb 2015 - Apr 2015
      Student trainee

      - Blogger relations- Assisting store openings- Handling of press enquiriesClients: TK Maxx & beauty brands from Reckitt Benckiser

    • Yves Rocher

      Mar 2016 - Jul 2017
      Junior Manager Communication & Social Media

      - Social Media management- Coordination of content productions with agencies & photographers- Influencer Relations- Event management (Fashion Week Berlin, influencer event, influencer travels to France)

    • PurePresents GmbH

      Aug 2017 - Mar 2019
      Social Media Manager

      - Development of social media strategy for the start-up- Management of all social media channels- Ad campaigns- Coordination of content productions- Creation of regular editorial content (blog & newsletter)- Influencer Relations - Management of press and influencer events- Supervision of PR campaigns with agencies

    • We are Gifters

      Apr 2019 - Mar 2020
      Founder

      Building an own online shop & local retail store for ready to ship gifts and small interior goods.

    • LASCANA

      Mar 2020 - Mar 2021
      Digital Social Media Manager im Multichannel Marketing

      - Development and implementation of social advertising campaigns- Social Media management of all channels- Content strategy & content creation- Influencer Relations

    • Bonprix

      Mar 2021 - Aug 2023

      - Planning and organization of photo shoots for social and other digital touchpoints- Creation of visual concepts, storyboards & outfit styling - Coordination of all trades: photographers/videographers, stylists, models, hair & make-up, locations etc.- Art Director & stylist on set (clothes & set)- Supervision of postproductionLead in live-shopping productions - Management of social media channels: Pinterest, Instagram & TikTok- Development and implementation of new channel strategies - Co-responsibility of photo and video productions

      • Creative Producer Social Media

        Mar 2021 - Aug 2023

      • Social Media & Content Marketing Manager

        Mar 2021 - Nov 2021

    • Aspria Group

      Sept 2023 - Dec 2023
      Social Media Manager

      - Management of all social media channels including LinkedIn- Development and implementation of new strategies to increase brand awareness- Creation of content for social media- Coordination of photo shoots and video productions- Influencer relations- Event management

    • OMR

      Feb 2024 - Jul 2024
      Digital Marketing education

      - Basics of digital marketing - SEO - content marketing - Email marketing- Instagram marketing - LinkedIn marketing - Facebook & Instagram Advertising - SEA & Google Ads - Digital Marketing Analytics - Agile work

    • DMV Diedrichs Markenvertrieb GmbH & Co. KG

      Dec 2024 - now
      Senior Online Marketing Manager

  • Licenses & Certifications