Experience

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  Traço livre produção e comunicação

  Jul 2012 - Feb 2015

  Digital designer

  • UX designer• UI designer• Online communications• Branding

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  Jll

  Feb 2015 - May 2021

  • Innovation Management: Planning and coordination of the Innovation pipeline in the Property Management area. Leadership of the digital strategy from insights generation to development, launch, and promotion of products that result in a better experience for consumers in the corporate real estate segment.• Digital Transformation: Responsible for designing Digital Transformation programs (scope, people, processes, and technology) to ensure engagement and promote new technologies. Management of technology and innovation projects and application of change management techniques.• Training of commercial and operational staff regarding innovation and digital transformation.• Planning and coordination of marketing actions to promote new products.• Budget planning for innovation and digital solutions programs, as well as software licensing and events. Show less • Growth: Holistic marketing strategy involving Digital Marketing, AB testing, inbound marketing, sales funnel optimization, SEO, SEM, integrations and technology development.• Analytics: Performance monitoring (BI) of online media campaigns, and demand generation programs (LinkedIn, Google Ads, Facebook and Instagram).• Project management: Technical and UX scopes for implementing new products and technologies. Briefing and monitoring of digital suppliers.• Marketing automation: Mailing management, e-mail marketing nurturing flows, Lead Scoring and CRM integration.•SEO and SEM: Organic and sponsored positioning in search channels.• Brand management: Responsible for disseminating the brand promise culture and ensuring the correct use of Tone of Voice and visual identity in company collaterals. Support to content marketing and press office teams.• Marketing of services: Market positioning JLL's B2B services. Development of new prospecting materials, video production, inbound content, print media and online sponsored media (Facebook, Instagram, LinkedIn and Google Ads). Show less • Internal communications: integration and modernization of 7 communication channels for 900 employees throughout Brazil, planning the communication process, campaigns and endomarketing actions• Management of social media calendar of content and marketing initiatives.• Design: Development of advanced sales presentations, e-mail marketing, landing pages, hot sites, materials for events and support for internal and external communications• Video recording, editing and post production Show less

  • Digital Solutions Coordinator

    May 2019 - May 2021

  • Digital Marketing Analyst

    May 2018 - May 2019

  • Marketing Assistant

    Feb 2015 - May 2018
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  Jll technologies

  May 2021 - now

  In this position, I manage a cross-functional product team seeking to transform the Real Estate market with incredible owner/tenant experiences, smarter buildings, and intelligent data.To accomplish that, I set the vision and strategy for Four different products, leading teams of Product Managers, Data Architects, Business Intelligence Analysts, Software Engineers, and Quality Analysts towards our goal of shaping the future of the Real Estate for a better tomorrow. Both internal and external customers use our products in Latin America and APAC, with roll out plans to other markets Worldwide.To empower our ability to Innovate quick, I'm also responsible for building Brazil's Build/Partner/Buy strategy, by evaluating risks, ROI, potential competitive advantages, pricing, and other relevant indicators. Show less As JLL's technology strategy evolved, I was invited to create a new Tech department from the ground to support Seven business units in Brazil. Our mission was to shape our technology footprint to deliver better experiences to customers, and to leverage efficiency across business units functions. During the pandemics strike, I formed a team with seven new employees and 8+ dedicated third party resources. After succeeding on building the squad and achieving our first business goals, we started to scale our owned products to other markets Worldwide. Show less

  • Head of Product Management, LatAm

    Sept 2022 - now

  • Tech Advisory Manager, Brazil Markets

    May 2021 - Aug 2022