Darren Hardeman

Experience

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  Mindshare

  Jan 2000 - Jan 2002

  Digital Media Manager
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  EssenceMediacom Canada

  Jan 2002 - Jan 2006

  Group Account Director - MBS/The Media Company (known as EssenceMediacom)

  Directed all interactive media planning and buying for both companies; managed and coached a multidisciplinary staff. Championed such major brands as ING DIRECT, Paramount Pictures, Canadian Tire, Rogers, and CBC.

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  Torstar Digital (Torstar Corp.)

  Jan 2006 - Jan 2008

  Olive Media Network - Director of Operations and Audience

  Recruited to start up a network of premium advertising solutions and inventory to effectively reach all advertising categories and audiences. Part of the Senior Leadership team.

• 

  Maxus Canada

  Jan 2008 - Jan 2015

  Managing Director, Planning & Digital

  Responsible for all media planning, traditional and digital, within the agency, delivering a quality digital product across the agency to all clients.

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  Initiative

  Jan 2015 - Jan 2016

  Vice President (VP), Digital

  Reported directly to CEO. Led a team of ~5 indirect reports. A respected subject matter expert, responsible for developing the company’s digital media knowledge base and establish client credibility with major clients such as RBC.

• 

  EssenceMediacom Canada

  Aug 2016 - Jun 2024

  Senior Vice President (SVP), Digital Strategy

  Reported to the CEO and Executive Director of Client Leadership. Responsible for all facets of digital products contributing to client satisfaction and revenue goals in Canada. Built and led the development and implementation of two digital forward teams – the digital strategy team and the performance teams.

• 

  PUSH

  Jul 2024 - now

  VP, Strategy, Media & AI

  Reporting to the COO, my role is to lead the strategy and media departments at PUSH. Driving incrementality and efficient outcomes for our clients through leveraging technology, creative media solutions with personalized messages.